{"id":1389501,"url":"https://alion.io/job/olukai-roark-marketing-manager","title":"Roark Marketing Manager","company":{"id":1821619,"name":"OluKai","domain":"olukai.com","url":"https://alion.io/company/olukai-com","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":{"grade":"A","score":88,"open_postings":4,"ghost_share":0,"stale_share":0.5,"repost_share":0,"time_to_fill_p50_days":55,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Irvine, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":90000,"max":120000,"currency":"USD","period":"year","gross":null,"usd_annual":120000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Asana","optional":false}],"status":"live","first_seen_at":"2026-08-12T00:00:00Z","employer_posted_date":"2026-08-12","last_verified_at":"2026-11-02T08:24:34Z","board_verified":true,"closed_at":null,"days_open":82,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":82},"description":"Who We Are:\nRoark is a premium Adventure Lifestyle brand. Working within the Outdoor, Surf, and Lifestyle channels and offering product that performs without jeopardizing style. Always inspired by the journey. Roark has a collaborative and fast-paced environment where operational excellence directly supports brand growth and customer success.\nAbout The Role:\nEvery season is a story told through product, photography and film. It has to land everywhere at once: on roark.com, in our own retail doors, on the floor at wholesale accounts, and in the hands of the reps and buyers focused on sell-in.\nThe Marketing Manager is the backbone of the GTM process, specifically leading the marketing department through the 18-month process along-side other department leaders. This is an operations first marketing role. You own the go to market calendar, you run the projects that fill it, and you make sure every channel has the assets it needs before it needs them on time, on brand and on budget. You are the connective tissue between design and merchandising upstream, and ECOM, retail, and wholesale downstream.\nThis position requires a dynamic marketer that is disciplined, organized, goal-oriented, digitally native and a critical thinker. It’s essential to be a calendar champion, a skilled communicator, thrive as a collaborator, able to balance quality and efficiency while being a brand steward.\nWe are looking for someone with marketing experience at the brand, wholesale and ECOM level: someone who has built a seasonal calendar, produced a photo shoot, shipped a catalog and built an effective playbook toolkit.\nResponsibilities include but are not limited to:\nMarketing Operations\nOwn the operating system of the marketing team: intake, briefing, routing, approvals, versioning, and archive. Build the process where none exists and simplify it where it has grown heavy.\nRun project management in the team's tools of record. Every campaign, shoot, and asset has an owner, a due date, a status, and a dependency map that is current.\nManage the marketing budget at the line item level: purchase orders, vendor onboarding, invoice reconciliation, and monthly accruals.\nOwn vendor and agency relationships: photographers, videographers, retouchers, printers, fixtures and display fabricators, and freelance designers. Scope the work, negotiate the bid, hold the timeline.\nGo To Market Calendar Management\nOwn the master Roark GTM calendar end to end: seasonal launches, monthly campaigns, product drops, collaborations, wholesale prebook and at once windows, retail promotional moments, and always on content.\nBuild the calendar backward from the commercial date. Work from line adoption and sales samples through sell in, then through consumer launch, so wholesale and DTC are never fighting the same week for the same asset.\nPublish and defend the critical path. Milestone dates for briefs, shoots, selects, retouching, copy, page builds, print files, and account deadlines, with named owners at every gate.\nRun the recurring calendar checkpoints: seasonal kickoff, monthly lock, weekly traffic. Surface conflicts and capacity problems early, while there is still time to solve them.\nOmni Channel Project Management\nLead brand campaigns across every touchpoint so they read as one brand: assets for ecom and site, email and SMS, paid and organic social, owned retail, wholesale account marketing, catalog and print, packaging inserts, events, and PR support.\nWrite and steward the go to market brief. Translate the seasonal story and commercial priorities into a single document creative, copy, ECOM, retail, and sales all work from.\nBuild and maintain the channel asset matrix: what each channel needs, in what format, at what spec, by what date. Chase the gaps before a channel discovers them.\nRun cross functional launch reviews with design, merchandising, planning, ecom, retail, and sales. Drive decisions to closure and document them.\nHandle the integration work that makes omni channel effective: naming conventions, DAM hygiene, spec sheets, versioned file delivery, and localized variants for Canada, International, and the UK and EU teams.\nBrand Asset Creation and Content Production\nProduce seasonal photo and video content start to finish: work with Art Director to create brief, mood and shot list, location scouting, casting, crew and call sheets, permits, product pulls, on set management, selects, retouch supervision, and delivery.\nManage the asset pipeline from capture to publication so every channel is pulling from the same approved, correctly named, correctly sized library.\nTraffic and project manage the creation of brand collateral: catalogs, line sheets, look books, account presentations, in store signage, window graphics, fixtures, POP, trade show graphics, and event materials.\nBe the brand guardian in every review. Type, color, photography treatment, tone of voice, and logo usage stay correct whether the file is made in house, by an agency, or by a wholesale partner.\nOwn the print and production path: mechanicals, press checks, print vendor management, quantity forecasting, freight, and distribution to doors and accounts.\nOwned Retail Marketing\nBuild the marketing program for Roark owned doors: seasonal window and in store storytelling, floor set support, signage packages, fixture and display refreshes, and clienteling and loyalty support.\nManage the store communication calendar so store teams receive assets, install guides, and product knowledge on a predictable schedule ahead of every set.\nSupport store openings, remodels, and pop ups: local marketing plan, community and event programming, grassroots partnerships, opening assets, and press and influencer coordination.\nPartner with retail leadership on promotional calendars, in store events, and local market activations, and report on what worked door by door.\nWholesale Marketing\nBuild the sell in Playbook each season: line sheets, brand and category presentations, seasonal story decks, digital assets for account portals, and sample and showroom support for the sales team and reps.\nOwn account facing marketing for Core specialty, Majors, drop ship, Canada, and International: co op programs, brand shops and shop in shops, POP and fixture programs, catalog placements, and vendor asset submissions to each retailer's spec and deadline.\nRun trade show and sales meeting execution: booth design and build, graphics, product merchandising, samples logistics, and rep materials.\nDeliver brand controlled assets to wholesale partners at scale and police how the brand is represented in partner channels, on partner sites, and in partner marketing.\nWork with sales and planning to connect marketing support to sell in and sell thru, and put co op and account marketing dollars where they move product.\nRhythm of the Role:\nRoark and Archipelago Companies operate on the calendar year (January through December). This role's clock is set by the seasonal wholesale calendar and the monthly owned channel calendar at the same time.\nRequirements and Qualifications:\nBachelor’s degree in marketing or related discipline or equivalent experience.\nMinimum of 5 years in marketing at a consumer brand, with meaningful time on the traditional marketing side: brand marketing, wholesale or retail marketing, trade marketing, or brand and creative operations. This hire needs traditional marketing experience at the brand or wholesale level. A performance marketing or agency only background is not a fit for this seat.\nDemonstrated ownership of a seasonal go to market calendar in an apparel, footwear, outdoor, action sports, or premium lifestyle business.\nHands on project management experience running many workstreams, many stakeholders, and hard external deadlines at once, with a track record of hitting them.\nReal production experience: you have produced photo and video shoots and taken print and physical collateral through to delivery, not just briefed someone else to do it.\nWholesale fluency. You are comfortable with prebook and at once, sell in versus sell thru, specialty versus Majors, drop ship, co op, and retailer asset requirements, and you know how a rep and a buyer actually use what you build.\nRetail marketing experience: windows, floor sets, in store signage, store communication, and store level activation.\nStrong written communication. You write a brief people can execute from and a status update people can act on.\nProficiency across project management and creative operations tooling (for example Asana, and Elastic), plus working knowledge of Adobe Creative Suite files, DAM systems, and ecom platforms.\nBudget management experience: forecasting, tracking, reconciling, and defending a marketing spend.\nActively seeks out AI-enabled tools and emerging technologies, adapting quickly to leverage them for improved productivity, deeper insights, and more effective processes, while exercising sound judgment and maintaining compliance with organizational standards\nPreferred Qualifications\nExperience at a brand with both a healthy DTC and wholesale business, and a process to balance them efficiently.\nFamiliarity with an B2B or PLM environment and with cross functional line adoption and sample calendars.\nTrade show and sales meeting production experience.\nExperience supporting international distribution partners.\nA genuine connection to the Outdoor world Roark lives in: Adventure travel, surf, running, climbing, trail, and the culture around it.\nHow Success is Measured\nFirst 90 Days\nThe full Roark GTM calendar is documented in one place, current, and trusted by ecom, retail, and sales.\nIntake and briefing process is live, with a clear front door for every marketing request.\nAsset gaps for the next two seasonal deliveries are identified and being closed.\nFirst Year\nOn time delivery of seasonal and monthly launch assets across every channel, measured against the published critical path.\nWholesale sell in toolkits released ahead of every prebook window, with adoption from reps and accounts.\nOwned retail doors receive campaign and floor set packages on a predictable schedule, before every set.\nMarketing budget managed to plan, with clean monthly reconciliation.\nMeasurable reduction in rework, duplicate asset requests, and last minute production spend.\nLocation & Office Structure:This is an in-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines.\nCompensation:The salary range for this position is $90,000 to $120,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.\nBenefits and Perks:\nComplimentary chef prepared breakfast and lunch provided Monday - Thursday\nGenerous product gift program and all brand discounts\nCompany bonus program\n5 year and 10 year Milestone Anniversary travel gifts\nMedical, Dental, Vision insurance in accordance with plan guidelines\nCompany paid life insurance in accordance with plan guidelines\n401k with employer match in accordance with plan guidelines\n15 Days of PTO accrued annually, plus one additional day of PTO every year on your anniversary, and 3 Floating Holidays per year\nPaid beach and giveback days, bi-annual team building events and other in-person celebrations\nWork with talented and great people who share a love of Roark\nDog friendly office\nArchipelago Companies values a diverse, inclusive, and entrepreneurial workforce and culture, and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protect...","description_format":"text","description_chars":12302,"description_truncated":true,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan","Life insurance","Pet friendly","Vision insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Consumer Goods","Gift Cards & Loyalty Programs","Footwear"],"lifecycle":[{"event":"open","at":"2026-09-28T11:14:04Z"}],"visa":[],"liveness":{"score":34,"band":"fade","label":"Fading","p_open":1,"p_active":0.764,"p_room":0.44,"age_days":82,"expected_fill_days":55,"reasons":["conf:2","win:tail","crowd:"],"computed_at":"2026-11-02T06:13:15Z"},"pay":{"stated_usd_annual":120000,"is_top_pay":false},"html_url":"https://alion.io/job/olukai-roark-marketing-manager","json_url":"https://alion.io/job/olukai-roark-marketing-manager.json","meta":{"generated_at":"2026-11-02T08:48:38Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12337,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1821619},"rest":"https://alion.io/mcp/rest/get_company?id=1821619"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Folukai-roark-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Folukai-roark-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Folukai-roark-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/olukai-roark-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Folukai-roark-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1389501}},{"tool":"search_jobs","arguments":{"company":"olukai.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1389501},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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