{"id":1316494,"url":"https://alion.io/job/omc-associate-director-audience-analytics","title":"Associate Director, Audience Analytics","company":{"id":720301,"name":"Omnicom","domain":"omc.com","url":"https://alion.io/company/omnicom","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Los Angeles, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":126000,"max_usd":261000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":112},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"SQL","optional":true}],"status":"live","first_seen_at":"2026-09-24T00:00:00Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-09-28T02:00:00Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Agency:\nOmnicom MediaJob Function:\nData and AnalyticsJob Subfunction:\nData Science and AnalyticsJob Description:\nPosition Overview\nThe Associate Director, Audience Analytics is part of a team responsible for developing and optimizing audience strategies and insights to support client media planning and performance goals. This role combines hands-on expertise in audience platforms with the ability to think strategically about audience segmentation, targeting, and addressability across media channels.\nThe Associate Director executes complex audience workstreams, contributes subject matter expertise to strategy development, and supports the Director on key client initiatives. This position carries increasing responsibility for owning discrete projects and serving as an audience expert to internal teams and clients.\nKey Responsibilities\nAudience Strategy Development & Implementation\nSupport audience strategy development, including segmentation, persona development, and audience portfolio design.\n\nBuild and maintain audiences using first-party (1PD), second-party (2PD), and third-party (3PD) data sources within Omni and other audience platforms.\n\nResearch and monitor market trends, competitive intelligence, and emerging data sources to inform audience targeting and strategy recommendations.\n\nCreate and deliver audience insight presentations and recommendations for client stakeholders.\n\nSupport 1PD onboarding and data integration into audience platforms.\n\nPartner with Planning and Activation teams to ensure effective audience implementation across addressable channels.\n\nHelp to identify opportunities to use first-party (1PD) and third-party (3PD) data to improve ability to deliver against client goals and increase media engagement.\n\nPlatform & Data Expertise\nMaintain hands-on proficiency with audience tools and data platforms.\n\nDevelop and share knowledge of data sources, audience capabilities, and best practices, contributing to team learning on audience technology and approaches.\n\nLeverage AI and automation tools to enhance audience analysis, segmentation, and reporting efficiency.\n\nStay current on developments in audience platforms, addressable media, and data solutions.\n\nSupport evaluation and testing of new tools and data sources, working with media partners, technology vendors, and data providers to implement targeting solutions.\n\nAnalytics & Insights\nAnalyze audience data and segment performance against key performance indicators to identify patterns, opportunities, and optimization recommendations.\n\nPull and organize data from various sources to support audience analysis and reporting.\n\nPartner with the audience science team to use advanced modeling techniques for deeper audience understanding.\n\nDocument learnings and insights from audience projects to inform future strategy.\n\nClient Support & Communication\nDevelop expertise to serve as an audience subject matter expert to internal teams and support client communications on audience matters.\n\nSupport the development of client points of view (POVs) on audience-related topics by providing data and insights.\n\nContribute audience insights and recommendations to client presentations, strategy discussions, and meetings.\n\nContribute to the development of new agency products and services related to audience analytics and insights.\n\nSupport client relationship management activities as directed by the Director.\n\nProject Management & Execution\nManage assigned audience projects and workstreams from conception through implementation and reporting.\n\nMaintain organized project documentation, timelines, and deliverables.\n\nCoordinate with cross-functional teams (Strategy, Planning, Activation, Analytics) to ensure successful project execution.\n\nCommunicate project status, challenges, and recommendations to the Director and internal stakeholders.\n\nSupport ad-hoc client requests and special projects as assigned.\n\nRequired Qualifications\n5-7 years of professional experience in audience strategy, media analytics, paid media, or a related field.\n\n2-3 years of agency experience with hands-on work in audience development and analytics.\n\nHands-on experience with audience platforms and tools (e.g., Omni, LiveRamp, Adobe, The Trade Desk, Google Marketing Platform, Acxiom, Nielsen, ComScore, MRI Simmons, YouGov).\n\nWorking knowledge of 1PD, 2PD, and 3PD data sources and audience activation.\n\nStrong understanding of audience segmentation, targeting, and media addressability.\n\nExperience building and analyzing audiences within various platforms (DMPs, DSPs, social media platforms, etc.).\n\nFamiliarity with data analysis and visualization tools (e.g., Excel).\n\nStrong analytical skills with the ability to work with data and draw meaningful conclusions.\n\nSolid communication, interpersonal, and presentation skills.\n\nAbility to manage multiple projects and work effectively in a collaborative environment.\n\nComfortable with ambiguity and adaptability in a fast-paced agency environment.\n\nDesired Skills\nBachelor’s degree in marketing, business, or a related field.\n\nExperience working with financial services and technology software brands.\n\nKnowledge of advanced analytics, including predictive scoring or propensity modeling.\n\nExperience with SQL or other data querying languages.\n\n110,000.00 - 130,000.00\nOmnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.\nOmnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.\nLink to Recruitment Privacy Notice: https://www.omc.com/privacy-notice\nFor US Job Seekers:\nIt is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. 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