{"id":3263471,"url":"https://alion.io/job/omnicom-associate-director-audience-analytics","title":"Associate Director, Audience Analytics","company":{"id":720301,"name":"Omnicom","domain":"omc.com","url":"https://alion.io/company/omnicom","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":82,"ghost_share":0,"stale_share":0.805,"repost_share":0,"time_to_fill_p50_days":34,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Analytics","role_family":"Analytics","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":111000,"max_usd":209000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":296},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":false},{"name":"SharePoint","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-10-23T00:00:00Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-10-27T07:45:54Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Agency:\nOmnicom MediaJob Function:\nData and AnalyticsJob Subfunction:\nData Strategy and GovernanceJob Description:\nThe Associate Director, Audience Analytics, will act as a day-to-day point of contact on specific client teams focusing on developing robust data informed solutions to the client in collaborations with Client Solutions, Comms Strategy, Comms Design and Partnership teams and make sure addressable audience strategy is developed and executed across all media channels to reach the highest value audiences. The Associate Director, Audience Analytics is a digital native and an expert in leveraging agency’s proprietary data and platforms and play a pivotal role in accelerating client’s audience centric and data driven efforts. To be successful in this role, the person needs to be eager to learn and leverage emerging tech and data solutions, uncovering the insights and have an entrepreneur mentality to bring and develop new ideas and solutions to the team. This is a client facing role and the person will work closely with client to help connect client’s MarTech and AdTech solutions to provide consultancies across paid, owned and earned media ecosystem and develop the foundation for client’s addressable media approach.\nResponsibilities\nDevelopment of client-specific diversified audience strategies, test frameworks, orchestration and activation across 3P / 1P data sources\nLead partnership discussions with data providers as it relates to joint business plans and support client data stack implementation for first party data, lookalike model creation, etc.\nManage the outputs of day-to-day requirements and workflow of the client as it relates to Audience Analytics and working in partnership with cross-functional teams for planning, activation and reporting for MMM / MTA measurement\nAbility to work with multiple client stakeholders across brand, digital strategy, data governance and privacy teams \nResponsible for presentation of patient profiling, with support from your team, with focus on recommendations and actionable insights for media activations\nKeep client apprised of emerging data capabilities, modelling methodologies and measurement. Provide research vendor POVs, selection and RFPs, as appropriate \nResponsible for the best practice application of analytics approach, audience strategy creation and activation\nProactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships. \nRequired Skills and Experience\nStrong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs. CDPs and be able to articulate a clear POV against each \nStrong knowledge of digital marketing technologies, including DCM, Google Analytics, IAS, etc. \nKnowledge of Tableau & SharePoint or any other dashboard & data visualization tools \nAbility to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction) \nAbility to delegate and oversee direct reports \nProven ability to develop and maintain strong professional relationships with clients, colleagues and vendors \nExcellent written, verbal communication and presentation skills \nStrong time-management and organizational skills \nRequired PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) \nProven problem solving ability \nAbility to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure \nDesired Skills and Experience\n7+ years industry experience\n5+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content) \nExperience with Pharma industry tools a plus: Syndicated data from Crossix, Swoop, IQVIA, Symphony Health, Crossix Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos) \nAbility to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience \nExcellent communication, organizational, and interpersonal \nEmployment Transparency\nIt is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. \nPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. \nThe employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. \nFor applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email .\nOmnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.\nOmnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.\nLink to Recruitment Privacy Notice: https://www.omc.com/privacy-notice\nFor US Job Seekers:\nIt is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.\n\n130,000\nTo the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.\nOmnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.\nLink to Recruitment Privacy Notice: https://www.omc.com/privacy-notice\nFor US Job Seekers:\nIt is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. 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