{"id":3844048,"url":"https://alion.io/job/omnicom-associate-director-comms-planning-2","title":"Associate Director, Comms Planning","company":{"id":720301,"name":"Omnicom","domain":"omc.com","url":"https://alion.io/company/omnicom","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":104,"ghost_share":0,"stale_share":0.808,"repost_share":0.019,"time_to_fill_p50_days":36,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Communications","role_family":"Communications","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States","United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":70000,"max":125000,"currency":"USD","period":"year","gross":null,"usd_annual":125000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-05T00:00:00Z","employer_posted_date":"2026-11-05","last_verified_at":"2026-11-09T05:49:06Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Agency:\nOmdJob Function:\nMediaJob Subfunction:\nMedia Planning and BuyingJob Description:\nMOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT ADWEEK’S GLOBAL MEDIA AGENCY OF THE YEAR 2019 & 2020 OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.\nOMD is seeking an Associate Director, Comms Planning to help shape how a leading brand connects with consumers through media. You will translate business priorities, audience understanding and brand strategy into communications plans that build relevance, strengthen consideration and support business growth.\nWorking with OMD Strategy leadership, you will lead day-to-day comms planning across assigned workstreams on a high-profile, fast-moving account. This is a hands-on role for someone who can develop a clear point of view, bring teams together and move work from insight to recommendation to activation. You will connect OMD’s strategy, planning, Data Strategy, analytics and Investment teams with the client and its integrated agency team.\nResponsibilities\nDevelop audience-led communications plans\nTranslate client briefs into clear business and communications objectives, priority audiences and the changes in perception or behavior media needs to drive.\nCombine consumer, category, competitive and cultural insight to identify opportunities for the client. Show how the brand’s positioning should influence where, when and how it appears in media.\nDevelop communications frameworks that define channel roles, messaging context, sequencing, timing and investment priorities across brand and performance activity.\nConnect audience insight and data to activation\nPartner with Data Strategy and client teams to translate audience segmentation, personas and customer journeys into usable planning and activation choices.\nUse Omni and relevant first-party, syndicated, platform and qualitative research to develop recommendations. Brief specialists on the questions to answer and interpret the findings for planning.\nWork with Data Strategy and activation teams to assess audience scale, addressability, overlap and data limitations. Ensure strategic audiences can be reached in practice and that data use follows client and agency requirements.\nPartner with Investment and the integrated agency team\nEngage Investment early to shape achievable recommendations, balancing audience fit, reach, frequency, cost, timing and partner capabilities.\nWrite clear briefs for Investment and activation teams, with audience priorities, channel roles, desired outcomes and criteria for evaluating partner responses. Resolve gaps between strategic intent and proposed execution.\nCollaborate with creative, social, sponsorship and other agency partners to connect paid media with the wider communications plan. Evaluate cultural, sports and partnership opportunities against the client’s objectives and brand fit.\nMove work forward and build client confidence\nOwn assigned workstreams from brief through recommendation and activation handoff. Set priorities, coordinate inputs and deadlines, and keep decisions and next steps clear across teams.\nRespond to changing briefs and tight timelines with sound judgment. Develop a recommendation with the evidence available, make assumptions explicit and escalate material risks with proposed solutions.\nPresent clear, persuasive recommendations to clients and internal teams. Challenge assumptions constructively and turn discussions into decisions and agreed actions.\nBuild learning into planning\nPartner with analytics and Investment to define success measures and a focused learning agenda before activation, linking communications objectives to brand and business outcomes.\nTranslate campaign results, audience findings and market developments into specific recommendations for optimization and future planning. Develop test opportunities with clear hypotheses and decision criteria.\nRaise the quality of the team’s work\nCoach junior colleagues, delegate clearly and review work for accuracy, strategic logic and readiness for client discussion. Support direct-report development as the team structure evolves.\nBring relevant media, technology and cultural developments into the team’s thinking. Share useful learning and turn promising ideas into practical opportunities for the client.\nQualifications\n6+ years of relevant experience in communications planning, media strategy, integrated media planning or audience strategy, ideally within an agency.\nExperience leading planning workstreams on a complex account and turning business objectives into recommendations that teams can activate.\nStrong understanding of audience research, segmentation and customer journeys, with the ability to interpret quantitative and qualitative evidence and work effectively with data specialists.\nBroad knowledge of video, social, digital, audio, out-of-home and partnerships, including how channels work together across brand building and demand generation.\nDemonstrated partnership with Investment or activation teams, including briefing, evaluating proposals and navigating delivery constraints.\nStrong storytelling, presentation and client relationship skills, with the confidence to make and defend a recommendation.\nProven ability to manage competing priorities, work independently and maintain quality in a fast-moving environment. Experience coaching or supervising junior colleagues.\nProficiency in presentation and analysis tools and familiarity with audience and media research platforms. Omni experience is helpful; ability to learn new tools is essential.\nBachelor’s degree or equivalent relevant experience. Insurance or financial services experience is helpful but not essential.\n#LI-LW3\n\n$70k-$125k\nTo the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.\nOmnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.\nLink to Recruitment Privacy Notice: https://www.omc.com/privacy-notice\nFor US Job Seekers:\nIt is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. 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