{"id":1595536,"url":"https://alion.io/job/omnicom-associate-director-performance-strategy-and-planning","title":"Associate Director, Performance Strategy and Planning","company":{"id":720301,"name":"Omnicom","domain":"omc.com","url":"https://alion.io/company/omnicom","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":83,"open_postings":82,"ghost_share":0,"stale_share":0.671,"repost_share":0,"time_to_fill_p50_days":34,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States","Philadelphia, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":70000,"max":125000,"currency":"USD","period":"year","gross":null,"usd_annual":125000},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Excel","optional":false},{"name":"Google Ads","optional":true},{"name":"Meta Ads","optional":true}],"status":"live","first_seen_at":"2026-09-30T00:00:00Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-10-22T19:36:07Z","board_verified":true,"closed_at":null,"days_open":22,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":22},"description":"Agency:\nHearts & ScienceJob Function:\nMediaJob Subfunction:\nMedia Planning and BuyingJob Description:\nAs an Associate Director, Performance Marketing, you will play a key leadership role in driving performance across digital media channels for a large, fast-paced retail client. This role requires deep performance marketing expertise, a foundation of hands-on platform experience, a strong analytical mindset, and the ability to translate complex performance trends into clear, actionable strategies and recommendations.\nYou will co-lead cross-functional performance management across channel activation teams, agency partners, and clients, driving day-to-day strategic direction, budget stewardship, reporting, and optimization initiatives. The ideal candidate is comfortable operating in a dynamic environment where priorities can shift quickly and is confident leading complex workstreams, influencing stakeholders, and independently driving recommendations from insight through execution.\nAs an Associate Director, Performance Marketing, you will report directly to the Senior Director and serve as a strategic partner in developing and executing cross-channel performance strategies, while independently leading key client workstreams and cross-functional initiatives.\nResponsibilities\nLead the day-to-day management of cross-channel performance marketing initiatives, partnering closely with Paid Search, Paid Social, Digital/Google Demand Gen, Affiliate, and other channel teams to drive performance against client objectives\nProvide strategic direction to channel activation teams by evaluating performance, surfacing optimization opportunities, aligning pacing and budget priorities, and ensuring timely execution against broader client and business objectives\nLead channel and cross-channel performance analysis to identify trends, opportunities, risks, and strategic optimization recommendations that improve overall business performance\nLead the development of clear, compelling performance insights, executive-ready narratives, and strategic recommendations for recurring reports, presentations, and client communications\nPartner closely with Planning, Budget Management, Marketing Science, Digital/Google Demand Gen, and channel activation teams to develop holistic media recommendations, guide investment decisions, and ensure alignment with broader client and business objectives\nLead cross-functional workstreams by setting priorities across channel teams, assigning and managing deliverables, communicating performance updates, and driving timely execution of optimizations, budget changes, strategic initiatives, and client requests\nOwn day-to-day budget stewardship and forecasting across assigned workstreams, proactively identifying risks, opportunities, and investment recommendations while partnering with channel teams on execution\nIndependently export, synthesize, and analyze data from media platforms and reporting sources to investigate performance trends, answer complex business questions, and inform strategic recommendation\nTranslate complex channel and cross-channel performance data into clear takeaways and recommendations for clients, internal stakeholders, and the Senior Director\nServe as a primary client contact for assigned workstreams, independently leading meetings, presentations, and day-to-day communications while partnering with the Senior Director on broader strategic initiatives and senior-level client engagements\nLead cross-channel projects and strategic initiatives, establishing clear ownership, timelines, and accountability across internal and external stakeholders to ensure successful delivery against client objectives\nDrive continuous improvement across campaign performance, reporting, workflows, and cross-functional ways of working, identifying opportunities to increase efficiency and effectiveness\nDevelop a deep understanding of the client’s business, promotional calendar, product priorities, and broader ecommerce landscape to provide relevant performance context and forward-looking recommendations\nApply and help interpret measurement frameworks and methodologies, including Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), incrementality testing, and other performance measurement solutions\nQualifications\n4+ years of experience in performance marketing, digital media, or a related field, preferably within an agency environment\nPrevious hands-on experience managing and optimizing Paid Search campaigns is strongly preferred; candidates with significant hands-on Paid Social experience will also be considered\nDeep understanding of digital media platforms, campaign optimization, budget management, and performance measurement gained through previous hands-on activation experience\nAdvanced analytical skills and experience working with large data sets to identify trends, diagnose performance drivers, and develop strategic, actionable recommendations\nAbility to independently export, manipulate, synthesize, and analyze data from multiple platforms and reporting sources\nExperience leading cross-channel digital media programs and partnering with multiple activation teams to deliver integrated performance strategies\nDemonstrated experience independently leading client relationships, presentations, and day-to-day communications, with the ability to build trust and credibility with senior client stakeholders\nProven ability to influence cross-functional teams, prioritize competing business needs, and lead complex initiatives across multiple stakeholders without relying on highly structured processes\nComfortable taking ownership and making informed decisions in a fast-paced, dynamic environment with evolving priorities and varying levels of ambiguity\nExcellent written and verbal communication skills, with the ability to distill complex performance data into clear, persuasive insights and recommendations for both digital and non-digital audiences\nAdvanced knowledge of Microsoft Excel and experience using data to inform media strategy, investment decisions, and business recommendations\nRetail and/or ecommerce client experience is preferred\nFamiliarity with MTA, MMM, incrementality testing, and other media measurement methodologies is a plus, not required\nExperience with platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, Google Demand Gen, and relevant analytics and reporting tools is preferred\nThe ideal candidate is a strategic, proactive, and collaborative performance marketing leader who can connect the dots across channels, confidently guide cross-functional teams, independently own client workstreams, and translate complex performance data into actionable business recommendations. They should leverage their hands-on activation background to challenge assumptions, influence channel strategy, and serve as a trusted partner to internal teams and clients, while surfacing clear recommendations and escalation points to the Senior Director.\n\n$70,000 - $125,000\nOmnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.\nOmnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.\nLink to Recruitment Privacy Notice: https://www.omc.com/privacy-notice\nFor US Job Seekers:\nIt is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. 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