{"id":2463765,"url":"https://alion.io/job/omnicom-performance-analytics-associate-director","title":"Performance Analytics Associate Director","company":{"id":720301,"name":"Omnicom","domain":"omc.com","url":"https://alion.io/company/omnicom","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":82,"open_postings":72,"ghost_share":0,"stale_share":0.917,"repost_share":0,"time_to_fill_p50_days":16,"computed_at":"2026-10-14T06:34:16Z"}},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":104000,"max_usd":195000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":54},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"AppsFlyer SDK","optional":false},{"name":"Snowflake","optional":false},{"name":"SQL","optional":false},{"name":"Looker","optional":true},{"name":"Power BI","optional":true},{"name":"Python","optional":true},{"name":"Tableau","optional":true}],"status":"live","first_seen_at":"2026-10-13T17:57:21Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-14T09:18:43Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Agency:\nPHdJob Function:\nData and AnalyticsJob Subfunction:\nData Strategy and GovernanceJob Description:\nAbout the Role\nThis role runs our testing program and turns media performance and test results into insight-led guidance that shapes smarter decision-making. As Associate Director - Performance Analytics on the Entain account, you will play a critical role in turning test ideas into robust experimentation, and analysing performance data to inform channel performance optimisation, targeting, planning and near-term strategic direction across multiple brands. Your focus is on shaping our testing program and leading platform data analysis to uncover patterns, and steering investment & optimisation decisions through insight.\nReporting into the Data Strategy BD, you will act as a senior analytics advisor -connecting key commercial outcomes (player acquisition, deposits, retention and revenue) with media intelligence ( incrementality testing, audience strategies, optimisation decisions and cross-channel reach) to uncover actionable insights that drive media investment, optimisation and strategic decision-making.\nSome of the things we’d like you to do:\nLeading the operationalisation of our testing program: driving the application of the cross-team process, the adoption of the tools like the testing template & tracker by internal team and clients, the review of results and identification of best practices and sharing with clients\nDesigning and evaluating test-and-learn initiatives (e.g. A/B tests, geo experiments, lift studies) with the support of measurement & channel specialists to evidence incremental contribution of paid media.\nProducing clear, actionable insights from online platforms performance, cross-channel campaign results and audience data analysis to support activation teams inform targeting, channel selection and media planning decisions.\nDeveloping best practice analysis and short-term performance forecasts.\nTranslating complex analysis into concise recommendations aligned with wider strategic objectives.\nPartnering with Planning, Strategy, and Client Service teams to ensure data informs investment and optimisation-not just measurement.\nActing as the central analytics point of contact for Entain, guiding internal and client stakeholders on performance analytics interpretation and implications.\nA bit about yourself\nRequired:\nExperience in media or marketing analytics & measurement, ideally in an agency environment.\nExpertise in both campaign performance analytics (incrementality testing methods, attribution, KPI tracking, forecasting) and audience analytics (segmentation, targeting, cross-channel reach).\nGood statistical knowledge: sampling, and hypothesis testing, descriptive statistics, and correlation analysis.\nDeep understanding of digital media channels, measurement methodologies, performance marketing, and paid/organic social media.\nAdvanced proficiency in SQL, Excel (pivot tables, VLOOKUP, macros), and data management platforms (BQ, Snowflake).\nExperience with analytics and media tools: DV360, Google Ads, Facebook Business Manager, Nielsen, Ad Server, AppsFlyer, Google Analytics, Adobe Analytics, etc.\nStrong communication and storytelling skills: able to translate complex analytics into actionable insights for non-technical audiences.\nDemonstrable experience influencing media targeting, campaign decisions, or strategy through analytics.\nDesirable:\nExperience in gaming, sports betting, or entertainment sector analytics.\nProficiency in Python, R, or other statistical/programming languages.\nExperience with data platforms (CDPs/DMPs) and MarTech/AdTech stacks.\nExperience with visualization tools (Tableau, Power BI, Looker)\nExperience with omnichannel attribution, consumer journey optimisation or performance marketing\n\nTo the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.\nOmnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.\nLink to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/","description_format":"text","description_chars":4513,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Athlete Training","Advertising","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-13T17:57:21Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Skilled Worker, Senior or Specialist Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker; Global Business Mobility: Senior or Specialist Worker","cap_exempt":false,"checked_at":"2026-10-14T06:20:30+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.602,"p_room":1,"age_days":0,"expected_fill_days":16,"reasons":["conf:3","stale_co","win:early","comp:brand"],"computed_at":"2026-10-14T06:34:16Z"},"pay":null,"html_url":"https://alion.io/job/omnicom-performance-analytics-associate-director","json_url":"https://alion.io/job/omnicom-performance-analytics-associate-director.json","meta":{"generated_at":"2026-10-14T18:50:32Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":24507,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":720301},"rest":"https://alion.io/mcp/rest/get_company?id=720301"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fomnicom-performance-analytics-associate-director"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fomnicom-performance-analytics-associate-director"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fomnicom-performance-analytics-associate-director"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/omnicom-performance-analytics-associate-director\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fomnicom-performance-analytics-associate-director"}]}