{"id":1365804,"url":"https://alion.io/job/omnicom-search-director","title":"Search Director","company":{"id":720301,"name":"Omnicom","domain":"omc.com","url":"https://alion.io/company/omnicom","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":120000,"max":150000,"currency":"USD","period":"year","gross":null,"usd_annual":150000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false},{"name":"ChatGPT","optional":false},{"name":"GA4","optional":false},{"name":"Gemini","optional":false},{"name":"LLM","optional":false},{"name":"Looker","optional":false},{"name":"Perplexity","optional":false},{"name":"Screaming Frog","optional":false},{"name":"Semrush","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-08-31T00:00:00Z","employer_posted_date":"2026-08-31","last_verified_at":"2026-10-02T18:14:55Z","board_verified":true,"closed_at":null,"days_open":33,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":33},"description":"Agency:\nCritical MassJob Function:\nStrategy and PlanningJob Subfunction:\nAccount Planning and Brand PlanningJob Description:\nIn this role, you'lldefine and lead the organic and AI-search vision for Capital One, helping the brand earn visibility wherever consumers search, discover, compare, and make financial decisions.\nAs Director of Search, you are both a strategic leader and a hands-on innovator - able to translate a rapidly evolving search landscape into practical, measurable opportunities across traditional SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI Overviews, and large language model experiences. You will lead an integrated SEO/GEO strategy informed by search behavior, AI trends, competitive intelligence, and Capital One business priorities, turning that strategy into prioritized roadmaps across technical, content, brand, and experience considerations.\nThis role is embedded within Critical Mass's broader Capital One performance program. You will connect organic and AI-search strategy to paid search, media planning, measurement, content, audience intelligence, and cross-agency work - while partnering closely with Capital One teams to guide implementation, measure performance, and identify where search insights should influence future investment.\nYou Will\nOwn the vision, strategic roadmap, and prioritized recommendations for Capital One SEO, GEO, and AEO across priority Retail Consumer Bank experiences\n\nDevelop and continuously evolve an integrated SEO/GEO strategy informed by consumer search behavior, AI-search trends, competitive intelligence, business objectives, and the broader performance marketing plan\n\nLead technical, content, and AI-search audits, translating findings into clear optimization recommendations, sequencing, dependencies, and expected business impact\n\nGuide ongoing optimization across priority Capital One content and digital experiences, partnering with client and agency teams to support implementation rather than operating as an isolated SEO workstream\n\nServe as the senior Search lead within the Capital One account leadership team, bringing a search-first perspective to strategy, planning, innovation, and investment decisions\n\nConnect organic search and GEO/AEO insights with paid search - including emerging LLM-search opportunities - to improve coverage, learning, efficiency, and customer journey visibility\n\nDefine the role of search across the integrated performance ecosystem, connecting search intelligence with media, audience, creative, content, measurement, and experience teams\n\nBuild a performance measurement approach for organic and AI-search visibility, defining practical KPIs, baselines, benchmarks, health ranges, and reporting that ties search outcomes to Capital One business objectives\n\nMonitor traditional search, AI Overviews, LLMs, answer engines, and emerging search behaviors to identifymaterial shifts, risks, and opportunities for Capital One\n\nDeliver executive-ready performance reporting and strategic updates that turn search and LLM data into clear recommendations and inform ongoing investment opportunities\n\nDevelop testing and learning roadmaps for search, including content, technical, experience, and AI-search hypotheses; evaluate results and translate learnings into scaled recommendations\n\nPartner with Capital One brand, product, technology, analytics, legal/compliance, and marketing stakeholders to ensure recommendations are actionable within enterprise and governance requirements\n\nCollaborate seamlessly with Critical Mass media, strategy, analytics, creative, PMO, and other agency/consulting partners, minimizing handoffs and creating a connected end-to-end search approach\n\nLead competitive and category analysis across both traditional SERPs and AI/LLM environments, identifying where competitors are earning visibility, citations, authority, and consumer preference\n\nDefine search-driven requirements for technical SEO, structured data, information architecture, internal linking, content quality, accessibility, indexability, page experience, entity signals, and AI-citation readiness\n\nTranslate customer intent and search demand into content and experience opportunities that support consumer needs across discovery, consideration, and decision journeys\n\nEstablish clear processes, quality standards, documentation, and governance for Search deliverables so recommendations are consistent, traceable, and easy for client teams to operationalize\n\nLead, coach, and grow a high-performing Search team, providing critical review and maintaining a consistently high bar for strategy, analysis, storytelling, and client delivery\n\nRepresent Critical Mass as a senior search thought leader with Capital One, bringing forward emerging capabilities, platform changes, AI-search implications, and future-forward opportunities\n\nYou Have\n10+ years of SEO/search experience, including 3+ years leading high-performing teams and senior client relationships\n\nDeep, hands-on expertiseacross technical SEO, content strategy, organic search measurement, and enterprise-scale SEO programs\n\nDemonstrated experience developing and executing GEO/AEO and AI-search strategies across AI Overviews and LLM ecosystems such as ChatGPT, Gemini, Perplexity, AI Mode, or comparable platforms\n\nA track record of translating search and AI visibility data into measurable business outcomes, prioritized roadmaps, and investment recommendations\n\nExperience operatingwithin a large, complex enterprise; financial services, banking, or another highly regulated category is strongly preferred\n\nStrong understanding of the factors that influence organic and AI-search visibility across technical, content, brand/entity authority, structured data, and digital experience considerations\n\nExperience conducting technical, content, competitive, and AI-search audits and turning findings into actionable recommendations that client teams can implement\n\nExcellent written and verbal communication, with executive-level presentation, data storytelling, and facilitation skills\n\nStrong organizational and project leadership skills, with the ability to manage multiple workstreams, stakeholders, dependencies, and deadlines in a highly matrixed environment\n\nExperience defining and documenting operating processes, best practices, QA standards, and governance to improve implementation quality and consistency\n\nProficiency with enterprise SEO and research tools such as BrightEdge, Ahrefs, Semrush, Screaming Frog, Botify, or comparable platforms\n\nProficiency with analytics and visualization tools such as Adobe Analytics, Google Search Console, GA4, Tableau, Looker, Datorama, or comparable platforms\n\nExperience with GEO/AI-search measurement and monitoring tools such as Profound, BrightEdge AI Catalyst, Bluefish, or comparable platforms\n\nStrong analytical skills and comfort working with large datasets to identifypatterns, diagnose performance, and prioritize opportunities\n\nWorking knowledge of paid search/SEM and the ability to develop integrated organic/paid search strategies and workflows, including emerging LLM-search considerations\n\nExperience partnering with product, engineering, content, UX, brand, analytics, media, and compliance teams to influence implementation without relying on direct ownership\n\nA proactive, consultative leadership style with the judgment to distinguish between immediate optimization opportunities and longer-term strategic bets\n\nExperience testing and applying AI tools to research, analysis, content, optimization, and Search workflows with appropriate qualityand governance controls\n\nAbility to work from either the Chicago or New York office and travel consistently to New York for client meetings, strategic planning, presentations, and key working sessions\n\nWhat We Offer:\nGlobal maternity and parental leave\n\nCompetitive benefits packages\n\nVacation, compassionate leave,sick/personaldays\n\nAccess to online services for families and new parents\n\nEarly DismissalFriday’s(off at 3:00 PM local time every Friday)\n\n12 affinity groups\n\nInternal learning and development programs\n\nEnterprise-wide employee discounts\n\nOur new hires & employees are the future of our organization, and we want to set you up for long-term success.In an effort todo so, we expect our team to work from an office a minimum of 3 days a week.\n\nNew York: $120,000-$150,000Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.\nOmnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.\nLink to Recruitment Privacy Notice: https://www.omc.com/privacy-notice\nFor US Job Seekers:\nIt is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. 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