{"id":1365751,"url":"https://alion.io/job/omnicom-senior-director-planning-2","title":"Senior Director, Planning","company":{"id":720301,"name":"Omnicom","domain":"omc.com","url":"https://alion.io/company/omnicom","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":82,"ghost_share":0,"stale_share":0.805,"repost_share":0,"time_to_fill_p50_days":34,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Customer Success","role_family":"Customer Success","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":150000,"max":210000,"currency":"USD","period":"year","gross":null,"usd_annual":210000},"salary_estimate":null,"experience_years_min":15,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-02T00:00:00Z","employer_posted_date":"2026-09-02","last_verified_at":"2026-10-27T07:45:54Z","board_verified":true,"closed_at":null,"days_open":55,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":55},"description":"Agency:\nPHdJob Function:\nMediaJob Subfunction:\nMedia Planning and BuyingJob Description:\nSenior Director of Media Planning\nThe Role\nWe're looking for a Senior Director of Media Planning who will lead our planning practice, set strategic standards across the agency, and drive client outcomes through integrated, full-funnel thinking. You'll own the P&L for assigned accounts, mentor a team of planners and leaders, and champion a planning philosophy that moves the industry forward. You'll be our strategic voice in the room-with clients, with leadership, and across the agency.\nThis is a leadership role where your strategic thinking shapes not just individual client success, but how our entire planning practice operates.\nWhat You'll Do\nStrategic Practice Leadership\nDevelop and champion our integrated media planning philosophy (CULTURE → COMMUNITY → CONVERSION) across all client relationships and new business\nSet planning standards and best practices that define how we approach strategy, measurement, and client partnership\nBuild proprietary frameworks and methodologies that differentiate our planning approach competitively\nLead thought leadership: position the agency in industry conversations around effectiveness, media strategy, and consumer behavior\nInfluence agency offerings: work with leadership to evolve our services, capabilities, and client value proposition\nClient & Account Leadership\nOwn P&L for assigned strategic accounts; drive revenue growth, profitability, and client satisfaction\nLead account strategy at C-suite level: position yourself as a business partner and strategic advisor, not a media vendor\nChallenge client briefs systematically: identify gaps in their media strategy and propose comprehensive solutions that move them beyond conventional thinking\nBuild custom media architectures based on business objectives, competitive dynamics, and consumer journey-moving beyond category norms\nOwn client outcomes: ensure integrated planning translates into seamless execution and measurable business results\nTeam & Talent Development\nBuild and lead a high-performing planning team (including Associate Directors and Planners), creating a culture of strategic rigor and excellence\nMentor leaders and emerging talent toward integrated, systems-based thinking\nEstablish planning processes and standards that elevate work across the practice\nDevelop career paths and succession plans; attract top planning talent to the agency\nChampion continuous learning: foster a team that stays current on research, effectiveness studies, and media landscape evolution\nCross-Functional Leadership\nPartner with Creative, Insights, Analytics, and Commerce to embed planning in all agency work\nLead integrated pitch teams and new business development; position planning as the foundation of agency strategy\nCollaborate with Buying, Research, and other departments to ensure strategic plans execute flawlessly\nShape client briefing processes: embed full-funnel thinking into how we scope, plan, and measure work\nBusiness Development & Growth\nContribute to new business pitches and RFP responses, positioning our planning philosophy as a competitive advantage\nIdentify growth opportunities within existing accounts; propose expanded scope and services based on strategic insights\nBuild reputation as a thought leader: speak at industry events, contribute to research, and elevate agency profile in planning circles\nWhat We're Looking For\nStrategic & Leadership Competencies\nSystems thinker: You understand how brands grow. You connect media strategy to business outcomes, consumer psychology, and long-term brand equity. You can architect integrated strategies that balance short-term performance with long-term brand building.\nStrategic leader: You set direction, make tough calls, and inspire teams toward ambitious outcomes. You mentor with conviction. You raise standards.\nClient strategist: You think like a business partner, not a vendor. You challenge clients respectfully, defend recommendations with data and logic, and build trust through strategic rigor.\nPractice builder: You're not just executing plans-you're building capability, setting standards, and shaping how an entire team approaches planning.\nBusiness acumen: You understand P&L, profitability, and how to grow client revenue. You balance strategic ambition with financial discipline.\nCommunication: You distill complexity into clarity. You present strategy with conviction to clients, teams, and leadership. You inspire alignment.\nExperience & Skills\n15+ years of media planning experience, with 5+ years in a senior leadership role managing planning teams and/or P&L\nProven track record of leading integrated campaigns that drive both brand growth and performance results\nDeep expertise across traditional, digital, social, programmatic, and emerging channels\nStrong understanding of media measurement, attribution, analytics, and effectiveness research\nDemonstrated ability to develop talent and build high-performing, strategic planning teams\nExperience leading new business development and shaping agency offerings\nProficiency with media planning and analytics tools; comfortable with data-driven decision making\nP&L management experience; comfortable owning revenue, margin, and profitability\nIdeal Profile\nYou have a point of view on how advertising works and have shaped industry thinking (through writing, speaking, or influence)\nYou're deeply familiar with effectiveness research (Binet & Fields, Byron Sharp, IPA effectiveness) and apply it to planning\nYou've built a planning practice or elevated planning capability within an agency\nYou've challenged conventional wisdom and moved clients toward more sophisticated strategies\nYou're comfortable with ambiguity, change, and the tension between strategic purity and commercial reality\nYou want to mentor others, raise planning standards, and build something meaningful-not just execute plans\nYou attract top talent and create an environment where planners want to grow\nWhat We Offer\nStrategic influence across the agency-your ideas shape how planning is done across all accounts\nLeadership of a talented, ambitious planning team committed to excellence\nP&L accountability and the opportunity to drive meaningful business growth\nA platform to shape industry thinking: invest in research, speak at conferences, contribute to the conversation\nPartnership with agency leadership to evolve our capabilities, services, and client value proposition\nExposure to marquee clients, complex business challenges, and strategic opportunities\nProfessional development: investment in research, certifications, and industry engagement\nCompetitive compensation, benefits, and equity participation (based on agency structure)\nA collaborative culture where strategic thinking is valued and excellence is the standard\nThe Bottom Line\nYou're not managing plans-you're leading a practice. You're shaping how an entire team approaches strategy, how clients think about media, and how the agency competes. You understand that the best media planning integrates brand and performance, challenges conventional thinking, and drives both business outcomes and long-term brand equity. You develop leaders, attract talent, and set standards. If you think strategically at scale, lead with conviction, and want to build a planning practice that changes the industry-this is the role for you.\n\n$150,000-$210,000\nOmnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.\nOmnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.\nLink to Recruitment Privacy Notice: https://www.omc.com/privacy-notice\nFor US Job Seekers:\nIt is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. 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