Sr. Planner, Media

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Job Description:

Title: Senior Planner, Media

Location: New York

Company: SSCG Media Group (An Omnicom Media Company)

About Us

SSCG Media Group is one of the largest full-service, 100% pharma-focused strategic media planning and buying groups in the world - and we’re proud to be part of Omnicom Media Group.

But here’s what really matters:

We’re a team that believes great work starts with curious minds, collaborative energy, and people who aren’t afraid to speak up. Our values - Substance, Style, Conviction, and Grace - guide how we show up for our clients and for each other.

We move fast. We support each other. We grow talent.

We are committed to providing meaningful growth opportunities and early ownership for our team members.

Who You Are

As a Senior Planner, Media, you take meaningful ownership of strategy, planning and client partnership while ensuring the details of execution are delivered with excellence.

You’re not just helping shape the plan - you’re driving key pieces of it.

You’re not just participating in client conversations - you’re confidently leading them.

You’re not just identifying opportunities - you’re turning them into actionable recommendations.

You’re ready to operate with greater independence, deepen your strategic point of view and help elevate the work and the people around you

What You’ll Own

Strategy & Plan Development

You connect audience, business and performance insights to the media strategy.

You’ll own significant portions of plan development while partnering with senior leadership on the broader strategic direction.

• Develop full-funnel, omnichannel media recommendations grounded in brand objectives, audience insights and data
• Translate strategy into clear tactical plans, channel roles, investment recommendations and partner approaches
• Analyze competitive activity, research and performance trends to strengthen planning decisions and identify opportunities
• Partner with Supervisors and senior team members to build integrated, data-informed annual and tactical media plans

Plan Management & Optimization

You balance strategic thinking with strong command of the details.

• Own media flowcharts, budget allocations and planning documentation with accuracy and accountability
• Monitor performance in partnership with Data & Analytics, Media Tech & Operations and Biddable (Search, Social & Programmatic) teams
• Turn reporting and performance insights into optimization recommendations and clear next steps
• Help drive RFP development, partner evaluation, plan execution, financial tracking and launch readiness

Client & Cross-Functional Collaboration

You are a consistent, confident presence in the client relationship.

• Lead client meetings, status discussions and presentations for assigned workstreams
• Present recommendations, plan updates and performance insights with clear rationale and confidence
• Serve as a key day-to-day liaison across Planning, Project Management, Data & Analytics, Media Tech & Operations and Biddable teams

Strategic Presence & Team Leadership

You begin to lead beyond your own deliverables.

• Anticipate client and business needs, proactively flag risks and bring forward solutions
• Bring an informed point of view to planning discussions and confidently defend media recommendations
• Guide and support Planners and junior team members, providing direction, context and constructive feedback
• Help maintain quality control across deliverables and model accountability, collaboration and follow-through

What You Bring

• Bachelor’s degree (Advertising/Marketing, Communications, or Business preferred)
• 3-5 years of media planning experience (Pharma vertical is a plus!)
• Strong understanding of the media planning process and growing knowledge of the healthcare media ecosystem
• Strong presentation and communication skills with confidence in client-facing situations
• Ability to analyze data and translate insights into clear recommendations and actions
• Experience managing budgets, flowcharts and multiple workstreams with accuracy
• Proficiency in Excel and PowerPoint; familiarity with media research, planning and reporting tools preferred
• Ability to prioritize, problem-solve and operate independently in a fast-paced environment

Why This Role Is a BIG deal

This is where you:

• Move from contributing to strategy to owning meaningful pieces of it
• Build confidence as a day-to-day client partner
• Deepen your omnichannel and healthcare media expertise
• Begin developing and guiding junior talent
• Prepare for Supervisor-level strategic leadership

This is where your career shifts from individual ownership to emerging leadership.

If you’re ready to take greater ownership, strengthen your strategic voice and help elevate the work around you, this is the right next move for you!

$70,000 - $90,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

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