{"id":2652160,"url":"https://alion.io/job/omnicomgroup-23875-analytics-director-natwest","title":"23875 - Analytics Director - NatWest","company":{"id":1775914,"name":"IPG Mediabrands","domain":"ipgmediabrands.com","url":"https://alion.io/company/ipgmediabrands-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"D","score":45,"open_postings":123,"ghost_share":0.911,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Analytics","role_family":"Analytics","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":95000,"max_usd":199000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":8},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-01-15T10:41:46Z","employer_posted_date":"2026-06-16","last_verified_at":"2026-10-28T11:41:19Z","board_verified":true,"closed_at":null,"days_open":286,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":285},"description":"About Us \nIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM, Initiative and Mediahub and through its innovative marketing specialist companies Kinesso, Magna, Orion, Rapport and Mediabrands Content Studio. Mediabrands clients include many of the world’s most recognisable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries, representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.\nRole Description \nThe purpose of the Director (Effectiveness), is to: \nProvide consulting services on all aspects of marketing effectiveness including development and implementation of measurement frameworks, integrating effectiveness insights to inform marketing and media decision making and advising and deploying measurement techniques like econometrics, digital performance tracking and experimentation. \nProvide data driven consultancy to clients to solve their business and marketing challenges. \nEmbed analytical and data driven planning into client account teams by working in partnership with Comms design and channel specialists to implement data driven planning and decision making. \nSupport revenue growth through scoping and selling in client projects. \nSupport agency growth by working on new-business pitches as an insights and analytics specialist \nThis role will focus primarily on the NatWest Group account. \nKey Responsibilities \nClient consulting and advisory \nBe the key point of contact for clients on effectiveness projects. To work with them to understand their business and marketing challenges and create robust solutions to address them. \nSynthesise data, research and analytics assets available across the client account to answer the client’s key marketing challenges. \nSupport on a range of effectiveness and measurement related projects covering econometrics/MMM, digital tracking, and experimentation \nEmbedding analytics in day-to-day planning and media execution \nBe the key point of integration between Media Specialists (Account Management, Comms Designers and Channel Specialists) and Data Specialists (Analytics and BI teams) \nWork with Communication design and media specialist teams to develop and implement a consistent measurement framework across the client account. \nUse analytics, research and data assets to inform decisions across the planning process \nWork to develop a culture of experimentation, testing and optimization on the client account \nConduct workshops, training and education sessions with media specialist teams to raise the bar on data driven planning \nAgency growth and new business \nConsultatively solve client’s marketing challenges by providing curated access to Initiative’s research, analytics and data solutions to generate analytics and insights revenues \nSupport from an analytics and insights perspective on agency new business and pitches. \nDESIRED SKILLS AND EXPERIENCE \nExperience providing marketing consulting services across a range of sectors. \nExperience in Financial services marketing is desirable. \nExtensive experience of providing analytics and data led consulting advisory services in: \nAn agency / consultancy environment (preferable) \nAs part of an in-house analytics and insights team \nProven expertise in the following areas: \nDeveloping and implementing measurement frameworks and learning agendas \nMarketing investment planning (Budget setting, Budget allocation etc.) \nOptimisation, scenario planning, forecasting and business modelling \nMarketing mix modelling / econometric modelling \nMarketing experimentation (experiment design and statistical analysis) \nDigital performance tracking and analytics \nWorking knowledge of \nMarket research methods (Quantitative and qualitative methods) \nConsumer / customer segmentations \nAudience strategy and data driven targeting \nBrand equity measurement, brand tracking \nStrong communications skills (written and verbal) \nEmployee Transparency \nAt IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. \nPlease reach out to Ninette at ,if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.\nThe Perks \nWe aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued - and that you are rewarded for your fantastic work. So, we also offer a range of benefits: \nFlexi-leave, with 25 days annual leave to betaken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year \nFree breakfast and free lunch \nEarly finish Fridays \nCore Hours (Mon-Thurs, flexible start/finish times) \nRetail discounts \nElectric vehicle salary sacrifices car scheme \nWellbeing programme, including Headspace & flu jabs \nInterest free season ticket loan \nPaid time off for Volunteering \nGroup Income Protection \nLife Assurance \nPrivate Medical Insurance or Health Cash Plan (dependent on level) \nGroup Personal Pension Plan with matched contributions from 3-6% \nGenerous Parental Leave & Pay \nIndependent mortgage advice \nFinancial education \nEmployee Assistance Programme \nFree eye tests \nFlexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!","description_format":"text","description_chars":6217,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave","Equity","Health insurance","Parental leave"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Social Media Marketing","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-15T22:06:04Z"}],"visa":[],"liveness":{"score":6,"band":"cold","label":"Long shot","p_open":1,"p_active":0.209,"p_room":0.28,"age_days":285,"expected_fill_days":29,"reasons":["conf:3","stale_co","ghost","win:tail","crowd:brand"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/omnicomgroup-23875-analytics-director-natwest","json_url":"https://alion.io/job/omnicomgroup-23875-analytics-director-natwest.json","meta":{"generated_at":"2026-10-28T13:54:51Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":18900,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1775914},"rest":"https://alion.io/mcp/rest/get_company?id=1775914"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fomnicomgroup-23875-analytics-director-natwest"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fomnicomgroup-23875-analytics-director-natwest"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fomnicomgroup-23875-analytics-director-natwest"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/omnicomgroup-23875-analytics-director-natwest\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fomnicomgroup-23875-analytics-director-natwest"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2652160}},{"tool":"search_jobs","arguments":{"company":"ipgmediabrands.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2652160},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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