{"id":2652178,"url":"https://alion.io/job/omnicomgroup-associate-director-business-analytics-2","title":"Associate Director, Business Analytics","company":{"id":1775914,"name":"IPG Mediabrands","domain":"ipgmediabrands.com","url":"https://alion.io/company/ipgmediabrands-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"D","score":46,"open_postings":129,"ghost_share":0.907,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Analytics","role_family":"Analytics","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":144000,"max_usd":282000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":243},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"SQL","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-06-10T12:01:50Z","employer_posted_date":"2026-06-10","last_verified_at":"2026-10-19T15:24:17Z","board_verified":true,"closed_at":null,"days_open":131,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":130},"description":"Position Summary\nThe Associate Director, Business Analytics - HCP & DTC Client Solutions will support the leadership of analytics, measurement, and accountability initiatives for a major healthcare client across both HCP and DTC / patient media programs. This role is responsible for helping drive integrated campaign analytics, performance measurement, optimization, and insight generation across all channels and audience initiatives.\nThe Associate Director will partner closely with Business Analytics leadership, Audience Intelligence, Data Science, Comms Design, Investment, and client teams to ensure analytics outputs are actionable, scalable, and aligned to business objectives. This role combines strong analytical thinking, client partnership, operational leadership, and strategic storytelling to help evolve analytics from descriptive reporting toward proactive decision support.\nThe position requires a strong understanding of healthcare media ecosystems, omnichannel analytics, campaign measurement, and optimization frameworks across both HCP and DTC initiatives.\nResponsibilities\nClient Analytics & Strategic Support\nSupport analytics leadership across HCP and DTC / patient initiatives for a major healthcare client\nPartner with client stakeholders to understand business objectives, measurement priorities, and reporting needs\nHelp lead analytics discussions focused on:\ncampaign performance\noptimization opportunities\naudience insights\nactionable recommendations\nSupport presentation of analytics findings and strategic insights to client teams\nMeasurement Planning & Accountability\nSupport development and maintenance of integrated measurement plans across HCP and DTC campaigns\nEnsure alignment between:\ncampaign goals\nKPIs\naudience strategies\noptimization frameworks\nHelp operationalize measurement approaches spanning:\nendemic and non-endemic HCP media\nDTC media\naudience activation initiatives\nomnichannel engagement programs\nSupport evolution from static reporting toward more integrated performance intelligence frameworks\nAnalytics Delivery & Workflow Management\nHelp manage day-to-day analytics workflows and deliverables across the client business\nOversee development of:\ndashboards\ncampaign reporting\nanalytical summaries\noptimization recommendations\nQBR materials\nEnsure analytical quality, consistency, and timeliness across deliverables\nSupport operational processes that improve scalability and efficiency of analytics delivery\nInsight Generation & Optimization\nTranslate campaign and audience data into actionable insights and recommendations\nIdentify opportunities for optimization across:\nchannels\ntactics\naudiences\nmedia investments\nPartner with Audience Intelligence, Comms Design, Investment, and Data Science teams to help operationalize insights into activation strategies\nSupport development of analytics frameworks that improve campaign performance and decision-making\nAdvanced Analytics & Measurement Support\nStay informed on emerging measurement methodologies and healthcare analytics trends including:\nattribution\naudience quality measurement\nincrementality testing\ndigital optimization\nomnichannel analytics\nSupport POV development on analytics vendors, data providers, and measurement partners\nAssist with vendor evaluations, research initiatives, and measurement-related RFPs where appropriate\nPartner with Data Science and Audience Intelligence teams on advanced analytics initiatives\nCross-Functional Collaboration\nPartner closely with:\nAudience Strategy\nData Science\nData Management\nComms Design\nInvestment\nClient Solutions leadership\nHelp ensure alignment between analytics outputs, media strategy, audience activation, and optimization initiatives\nServe as a collaborative bridge across analytics and activation teams\nRequired Skills & Experience\n5+ years of experience in analytics, marketing science, media analytics, or business intelligence\nHealthcare/pharma analytics experience strongly preferred\nStrong understanding of:\nHCP media ecosystems\nDTC / patient engagement analytics\ncampaign measurement\nomnichannel analytics\nmedia optimization\nExperience developing:\ncampaign analytics frameworks\ndashboards and reporting solutions\nmeasurement plans\nclient-facing presentations\nFamiliarity with:\nattribution methodologies\naudience analytics\ndigital optimization frameworks\nhealthcare data ecosystems\nStrong analytical, communication, and presentation skills\nExperience working in cross-functional client environments\nExperience with:\nTableau or BI platforms\nSQL preferred\nadvanced analytics tools a plus\nWage and Benefits\nWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. \nThe salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. \nEmployment Transparency\nIt is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. \nPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. \nThe employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. \nFor applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .\nSalary Range\n$110,000—$135,000 USD","description_format":"text","description_chars":6670,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Life insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Multimodal AI"],"lifecycle":[{"event":"open","at":"2026-10-15T22:06:04Z"}],"visa":[],"liveness":{"score":4,"band":"cold","label":"Long shot","p_open":1,"p_active":0.15,"p_room":0.28,"age_days":130,"expected_fill_days":27,"reasons":["conf:2","stale_co","evergreen","ghost","win:tail","crowd:brand"],"computed_at":"2026-10-19T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/omnicomgroup-associate-director-business-analytics-2","json_url":"https://alion.io/job/omnicomgroup-associate-director-business-analytics-2.json","meta":{"generated_at":"2026-10-19T18:25:15Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14330,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-20T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1775914},"rest":"https://alion.io/mcp/rest/get_company?id=1775914"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fomnicomgroup-associate-director-business-analytics-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fomnicomgroup-associate-director-business-analytics-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fomnicomgroup-associate-director-business-analytics-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/omnicomgroup-associate-director-business-analytics-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fomnicomgroup-associate-director-business-analytics-2"}]}