{"id":4202275,"url":"https://alion.io/job/onebrief-field-marketing-manager","title":"Field Marketing Manager","company":{"id":5903,"name":"Onebrief","domain":"onebrief.com","url":"https://alion.io/company/onebrief","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":83,"open_postings":3,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":49,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":115000,"max":140000,"currency":"USD","period":"year","gross":null,"usd_annual":140000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Claude","optional":true},{"name":"Figma","optional":true},{"name":"OpenAI","optional":true},{"name":"Salesforce","optional":true},{"name":"Slack","optional":true}],"status":"live","first_seen_at":"2026-11-12T20:07:36Z","employer_posted_date":"2026-11-12","last_verified_at":"2026-11-12T22:39:59Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Consequential Work. Dedicated People.\nAbout Onebrief\nOnebrief builds collaboration and AI-powered workflow software for military planning and operational coordination.\nMilitary planning is complex by nature, requiring teams to coordinate information, people, and decisions across systems and locations. Onebrief brings planning, collaboration, simulation, and AI into one connected environment, helping teams test strategies, adapt to changing conditions, and make decisions with greater clarity when the stakes are real.\nWe are a distributed team of builders from military, operational, and technology backgrounds who care deeply about improving how important work gets done. Some team members work remotely, while others work directly alongside customers in operational environments around the world.\nFounded in 2019, Onebrief is backed by leading investors including General Catalyst, Battery Ventures, Insight Partners, Sapphire Ventures, and Human Capital. Valued at more than $2 billion, we continue to invest in product innovation, AI capabilities, and team growth.\nWhy This Role Exists\nOur customers decide what to adopt and buy in settings we can’t always be in: exercises, headquarters, symposiums, and the working groups around them. Trust is built in person, and the right conversation at the right event can open an account or expand one. Onebrief is hiring a Field Marketing Manager to own that work.\nIn this role, you will turn the events, sponsorships, and account programs around our target accounts into a deliberate plan: which events matter, why, who we want to meet, and what happens afterward. You will work with Sales, Growth, and Customer Relations to prioritize named accounts, give sellers the materials they need, and make sure every conversation is followed up and tracked into the pipeline. You will also bring discipline to how we measure field activity, so we can invest more in what works and stop what doesn’t.\nOur field presence is growing as we expand across the services, combatant commands, federal agencies, and commercial markets. You will help decide how we show up, with real ownership from the start. Defense experience helps, but what matters most is that you run events well, care about the customer, and can show us results.\nWhat You’ll Do\nCore responsibilities:\nField Strategy and Planning:\nDevelop and implement a comprehensive field marketing strategy to support sales growth, customer acquisition, and brand awareness for target(s) in the defense technology sector.\n\nCollaborate with cross-functional teams, including sales, product marketing, and customer success, to align marketing initiatives with growth goals and sales targets.\n\nIdentify market trends, customer insights, and competitor activities to inform field marketing strategies.\n\nEvent Management and Execution:\nOwn the conference and event strategy for a group of target accounts. Lead the planning and logistical execution of industry events, tradeshows, sponsorships, conferences, and webinars, from concept through to post-event analysis.\n\nPartner with external vendors and internal stakeholders to create impactful event experiences that showcase our solutions and engage key customer segments.\n\nTrack and measure event success metrics, providing post-event reports and implementing insights to improve future initiatives.\n\nCampaign Development and Activation:\nDesign and manage field marketing campaigns tailored to target accounts or specific regions, ensuring alignment with overarching brand messaging and business goals.\n\nPartner with the broader marketing team to develop localized content, promotional assets, and outreach tactics.\n\nUtilize account-based marketing (ABM) tactics to effectively reach key decision-makers in targeted defense, federal, and commercial accounts.\n\nSales Enablement:\nDevelop and deploy sales enablement materials to empower the sales team as they engage key targets and engage leads.\n\nOwn communications and work closely with sales stakeholders to support demand generation and pipeline-building activities that align with their goals.\n\nData Analysis and Reporting:\nUse marketing analytics tools to measure, analyze, and report on the effectiveness of field marketing campaigns, providing actionable insights for continuous improvement.\n\nMonitor key performance indicators (KPIs), including lead generation, conversion rates, pipeline contributions, and return on marketing investment (ROMI).\n\nMinimum Qualifications\n3-5 years in marketing with 1-2 years of experience managing events. A minimum of 1 year in the defense tech industry is a plus or a related technical field, such as aerospace or cybersecurity.\n\nProven experience in field marketing, event planning and management, as well as campaign management with a track record of driving successful field programs.\n\nFamiliarity with defense technology trends and terminology is highly preferred.\n\nDemonstrated ability to work closely with sales teams to align marketing efforts with business goals.\n\nProficient in using data analytics to evaluate campaign success and ROI.\n\nExcellent written and verbal communication skills, with the ability to convey complex information concisely.\n\nBachelor’s degree in Marketing, Business, or a related field (or equivalent experience).\n\nPreferred Qualifications\nExperience with Salesforce, Slack, Figma, Claude, and OpenAI\n\nExperience with account-based marketing (ABM), marketing to buyer-groups, and demand generation strategies.\n\nBackground in government or B2B technology marketing, with knowledge of federal contracting and procurement processes.\n\nIndicators of Success\nThis role will evolve as priorities change, but the outcomes below reflect what success typically looks like in the first six months.\nA successful Field Marketing Manager will:\nDevelop an approved FY27 field and event calendar for their assigned market sectors, with each event tied to named target accounts, objectives, budget, and success measures set in advance.\n\nHave run several events from planning through post-event reporting, on schedule and within budget, with booths, demos, and materials consistent with our brand and approved messaging, including any legal or export-control reviews.\n\nHave built a repeatable process for each event: target outreach and meetings booked beforehand, clean lead capture on site, and follow-up that reaches Sales, Growth, and Customer Relations quickly and is tracked in Salesforce.\n\nBe reporting on field marketing results (meetings booked, leads, pipeline influenced, cost per outcome, and return on marketing investment) in a regular, trusted format, and using it to recommend what to keep, cut, or add for future events.\n\nBe recognized by sales, Customer Relations, and leadership as a dependable partner who sees problems early, brings ideas, and handles logistics, vendors, and approvals without being chased.\n\nNotice to Third Party Recruitment Agencies\nPlease note that Onebrief does not accept unsolicited resumes from recruiters or employment agencies. In the absence of an executed Recruitment Services Agreement, there will be no obligation to any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without an agreement Onebrief explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. 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