{"id":2306774,"url":"https://alion.io/job/onespan-senior-manager-digital-demand-generation-security","title":"Senior Manager, Digital Demand Generation, Security","company":{"id":20413,"name":"OneSpan","domain":"onespan.com","url":"https://alion.io/company/onespan","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":9,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":160000,"max":175000,"currency":"USD","period":"year","gross":null,"usd_annual":175000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-07T13:59:53Z","employer_posted_date":"2026-10-07","last_verified_at":"2026-10-15T18:15:14Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.\nOneSpan is looking for a Senior Manager, Digital Demand Generation to lead digital pipeline generation for our Security business. \nThis is a senior individual contributor role with meaningful ownership: paid media strategy and investment, digital sponsorships, campaign orchestration, experimentation, performance analysis and optimization. You'll also play an important role in the go-to-market motion behind DigipassONE, including our investment in passkeys. \nThe mandate is straightforward: build a repeatable, scalable digital demand engine that creates qualified pipeline and becomes more efficient over time. \nWe're looking for someone who is commercially minded, deeply analytical and never satisfied with simply knowing what happened. You want to understand why it happened, what the data is telling you and what should change as a result. \nWhat You'll Own \nLead paid digital strategy and execution for the Security business across search, social, display/programmatic, retargeting, content syndication and other relevant channels. \nOwn digital sponsorships and programs with industry publications, associations and other third parties. \nManage digital media investment and continuously reallocate budget based on performance and pipeline contribution. \nBuild the digital components of integrated Security campaigns, translating campaign strategy into channel mix, sequencing, offers, asset requirements, conversion paths and measurement. \nLead digital activation across 1:1, 1:few and 1:many account-based programs. \nDevelop and execute webinars and other virtual programs when they are the right vehicle for the audience and objective. \nPartner with Product Marketing on audiences, positioning and campaign themes; Content and Creative on assets and offers; Marketing Operations on execution and measurement; and Demand Generation and Sales on pipeline progression. \nBrief Creative and Content based on performance data, identifying where new messaging, formats, assets or offers could improve results. \nWork closely with the teams responsible for the website, SEO/AEO and organic discovery to create strong conversion paths and a seamless prospect journey. \nUse retargeting and digital engagement throughout the funnel, including active opportunities, rather than treating lead capture as the end of the digital journey. \nMaintain a rigorous test-and-learn program across channels, audiences, creative, messaging, offers and conversion experiences. \nIndependently analyze performance data and turn it into clear recommendations for investment, optimization and future campaigns. \n What Success Looks Like \nWithin your first year, you will have: \nBuilt a repeatable, scalable digital pipeline engine responsible for a meaningful share of Marketing-sourced new-logo Security pipeline. \nImproved conversion rates while reducing cost per qualified opportunity. \nEstablished clear channel and program economics that connect marketing investment to opportunities, pipeline and revenue. \nBuilt a disciplined optimization cadence that identifies what to scale, improve or stop. \nCreated an experimentation program that consistently produces actionable learning across audiences, channels, creative and offers. \nSuccessfully translated Security priorities into integrated digital programs with clear objectives, sequencing and measurement. \nStrengthened conversion throughout the buyer journey, from initial engagement through active opportunity. \nEstablished digital performance as a source of insight for the broader Marketing team, influencing campaign strategy, content, creative and investment decisions. \n What You'll Bring \nWe're less interested in an arbitrary number of years than we are in evidence that you've done this successfully before. However, success in this role typically aligns to folks with 7+ years in B2B digital/demand generation with meaningful enterprise SaaS experience. \nWe’re looking for: \nA strong track record of creating B2B pipeline through digital demand generation, preferably in cybersecurity, enterprise software or another complex B2B market. \nDeep knowledge of paid digital media and the ability to determine the right channel mix based on the business objective rather than personal channel preference. \nExperience owning meaningful media budgets and making investment decisions based on downstream performance. \nStrong analytical skills and the ability to independently work with campaign, funnel, opportunity and pipeline data. \nExperience optimizing beyond clicks, form fills and MQLs to qualified opportunities, pipeline and revenue. \nExperience building integrated campaigns across multiple channels and stages of the buyer journey. \nStrong understanding of audience segmentation, retargeting, conversion optimization and account-based marketing. \nExcellent program management skills and the ability to drive execution across multiple teams without direct authority. \nExperience with platforms such as Google Ads, LinkedIn Campaign Manager, Salesforce, marketing automation, web analytics and business intelligence tools. \nThe judgment to know when to optimize an investment and when to stop it. \nThe curiosity to challenge assumptions, test new approaches and change your position when the evidence says you should. \n Even Better If You Have \nExperience working at a digital marketing or advertising agency, where demonstrating measurable client return was essential to retaining and growing the business. \nExperience both working within and managing external agencies. \nCybersecurity, identity or authentication experience. \nExperience marketing to highly regulated industries. \nEnterprise SaaS experience. \nExperience supporting sophisticated ABM programs. \n How We Work \nWe don't expect every experiment to work but fail early, fail often as needed. \nWe want people who are willing to challenge conventional B2B marketing, test ideas others haven't tried and learn quickly. Nothing is protected simply because we've always done it that way.\nCome with a hypothesis. Define how we'll know whether it worked. Test it. Read the evidence. Then scale it, improve it or stop it.\nThis role begins as a senior individual contributor. Build the engine, demonstrate incremental pipeline and prove that additional investment can scale it, and there is an opportunity to build a team around the function. \nYou’ll be joining a talented, collaborative Marketing team that cares deeply about the work, the results and each other. We challenge assumptions, share what we’re learning, step in when someone needs help and hold ourselves to a high standard without taking ourselves too seriously. We want this to be a place where you can do some of the best work of your career, learn from great people and continue to grow. There is a lot of exciting work ahead, and we’re genuinely looking forward to welcoming the next great person to the team. \nSalary: $160,000 - $175,000 (depending on experience and qualifications) plus bonus.","description_format":"text","description_chars":7084,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cybersecurity","Digital Signature","Information Security"],"lifecycle":[{"event":"open","at":"2026-10-11T23:21:09Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":7,"expected_fill_days":41,"reasons":["conf:3","velocity","win:early"],"computed_at":"2026-10-15T05:46:00Z"},"pay":{"stated_usd_annual":175000,"is_top_pay":true},"html_url":"https://alion.io/job/onespan-senior-manager-digital-demand-generation-security","json_url":"https://alion.io/job/onespan-senior-manager-digital-demand-generation-security.json","meta":{"generated_at":"2026-10-15T19:08:58Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":29039,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":20413},"rest":"https://alion.io/mcp/rest/get_company?id=20413"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fonespan-senior-manager-digital-demand-generation-security"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fonespan-senior-manager-digital-demand-generation-security"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fonespan-senior-manager-digital-demand-generation-security"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/onespan-senior-manager-digital-demand-generation-security\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fonespan-senior-manager-digital-demand-generation-security"}]}