Digital Engagement and Sales Director
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Digital Engagement and Sales Director - PTC Japan
Job Summary
The Digital Engagement and Sales Manager at PTC Japan is responsible for accelerating pipeline growth and revenue through digital-first engagement strategies across the product portfolio (Creo, Onshape Windchill, ALM and Service solutions). This role bridges marketing and sales by leveraging digital channels, data-driven insights, and account-based strategies to engage engineering, manufacturing, and product development organizations in Japan.
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Key Responsibilities
Digital Pipeline Generation
- Manage inside sales reps and accelerate performance
- Drive demand generation and pipeline creation through digital channels (web, webinars, paid media, social, partner ecosystems)
- Design and execute campaigns targeting key industries in Japan (automotive, industrial machinery, high-tech)
- Implement account-based marketing (ABM) strategies for strategic enterprise accounts
- Optimize inbound/outbound digital funnel conversion (MQL → SQL → pipeline)
Build ecommerce experience
Digital Sales Enablement
- Partner with sales teams to enable digital selling (LinkedIn engagement, content-led outreach, virtual demos, webinars)
- Provide actionable insights on prospect behavior using CRM (Salesforce) and marketing automation tools
- Support sales plays for key PTC solutions (e.g., CAD modernization, PLM transformation, digital thread, service lifecycle management)
Customer Engagement & Experience
- Enhance digital customer journeys across awareness, evaluation, and post-sale expansion
- Deliver personalized content aligned to personas (engineering, IT, manufacturing leadership)
- Strengthen customer retention and expansion through digital touchpoints and lifecycle campaigns
Data, Analytics & Performance Management
- Own digital KPIs including pipeline contribution, conversion rates, cost per lead, and ROI
- Analyze campaign performance and continuously optimize engagement strategies
- Provide business insights and reporting to Japan leadership and global stakeholders
Partner & Ecosystem Collaboration
- Work closely with key partners (e.g., system integrators, resellers like Otsuka Corporation) to scale digital reach
- Enable partners with digital assets, campaigns, and co-marketing programs
- Align partner-driven pipeline with PTC strategic priorities
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Qualifications
- Bachelor’s degree in Business, Engineering, or related field; MBA preferred
- 8+ years of experience and leadership in digital marketing, demand generation, or sales within B2B enterprise software
- Experience in PLM, CAD or SaaS solutions a plus
- Proven success in inside sales pipeline generation and digital-led revenue growth
- Hands-on experience with Salesforce, marketing automation (e.g., Sitecore), and analytics tools
- Strong understanding of Japanese enterprise customer behavior and buying processes
- Fluent in Japanese and English
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Key Skills
- Strong people leader
- Digital Demand Generation & ABM
- Enterprise Software Sales Alignment
- Data-Driven Decision Making
- Customer Journey Design
- Partner Co-Selling & Ecosystem Management
- Executive Communication & Stakeholder Management
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Success Metrics
- Digital-sourced and influenced pipeline (quarterly/annual targets)
- Conversion rates across funnel stages (MQL → SQL → Closed Won)
- Ecommerce conversion
- Growth in strategic account engagement (ABM effectiveness)
- Partner-driven pipeline contribution
- Revenue impact tied to digital programs
Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
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