{"id":377082,"url":"https://alion.io/job/onx-senior-pr-manager","title":"Senior PR Manager","company":{"id":452169,"name":"onX","domain":"onxmaps.com","url":"https://alion.io/company/onx-2","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Communications","role_family":"Communications","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":["Portland, United States","Denver, United States","Seattle, United States","Minneapolis, United States","Austin, United States","Salt Lake City, United States","United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":132000,"max":165000,"currency":"USD","period":"year","gross":null,"usd_annual":165000},"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Basecamp","optional":false},{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-08-14T16:59:52Z","employer_posted_date":"2026-10-10","last_verified_at":"2026-10-21T02:06:25Z","board_verified":true,"closed_at":null,"days_open":67,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":67},"description":"ABOUT onX\nWe’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.\nWe’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.\nOur business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.\nWe operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.\nOur impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.\nABOUT THIS OPPORTUNITY\nonX is seeking aSenior Public Relations Manager to shape how customers, media, and industry audiences understand our Offroad and Backcountry products and brand.\nIn this role, you will own the earned media program for the Offroad business and lead the agency supporting the Backcountry earned media program. You will translate product priorities, customer insights, industry trends, and company initiatives into clear narratives that earn meaningful coverage and strengthen onX’s reputation across endemic, regional, and national audiences.\nThis is a senior individual contributor role that sets direction and executes. You will build media relationships, develop stories, lead media experiences, advise internal stakeholders, and measure the impact of PR programs. You will work closely with Product, Growth, Community, Paid Marketing, and business leaders to ensure earned media is integrated into broader go-to-market efforts.\nThis role reports to the PR and Communications Director.\nWHAT YOU'LL DO Essential Job Duties & Functions\nOwn PR strategy for Offroad and Backcountry\nDevelop and execute earned media strategies aligned with the priorities of the Offroad and Backcountry businesses.\nLead the Offroad PR program directly and manage the agency supporting Backcountry PR, setting clear priorities and ensuring high-quality execution.\nLead storytelling and media engagement\nTranslate product priorities, customer insights, technology, partnerships, and Access & Stewardship initiatives into relevant stories for endemic, regional, and national audiences.\nBuild trusted media relationships and lead proactive pitching, inbound requests, press materials, product demonstrations, media experiences, and priority media events.\nServe as an onX spokesperson and prepare executives and subject-matter experts for interviews, speaking opportunities, and other external engagements.\nIntegrate PR across the business\nPartner with Product, Growth, Community, Paid Marketing, and business leaders to incorporate earned media into product launches, campaigns, and key company initiatives.\nAdvise stakeholders on narrative, timing, audience, and reputational considerations while building alignment across a matrixed organization.\nMeasure impact and protect the brand\nMonitor coverage, sentiment, industry trends, and emerging issues; use those insights to improve PR strategy and execution.\nIdentify reputational risks and support crisis communications planning and response.\nUse AI and emerging tools to strengthen media research, trend monitoring, narrative development, content creation, and campaign measurement, while applying sound editorial judgment, fact-checking, and brand safeguards.\nWHAT YOU’LL BRING\nRelevant Experience: Eight or more years of progressive experience in public relations, communications, or earned media, including ownership of complex programs, campaigns, or business areas.\nStrategy and Execution: Demonstrated ability to set PR direction and personally execute the work, including research, pitching, content development, spokesperson preparation, media events, and measurement.\nMedia Relations: A strong track record of building trusted journalist relationships, managing inbound opportunities, and securing meaningful coverage across relevant endemic, regional, and national outlets.\nStorytelling: Excellent written, verbal, and presentation skills, with the ability to translate product, customer, technology, and business priorities into clear and compelling narratives.\nAgency and Cross-Functional Leadership: Experience directing agency partners and working closely with Product, Growth, Community, Paid Marketing, and other stakeholders in a matrixed organization.\nJudgment and Reputation: Sound judgment when navigating sensitive issues, reputational risk, crisis communications, and competing stakeholder perspectives.\nMeasurement: Ability to define meaningful PR success measures and use quantitative and qualitative insights to improve strategy and execution.\nAI-Enabled Workflows: Demonstrated experience using AI to strengthen research, trend monitoring, insight synthesis, content development, and measurement, with appropriate validation for accuracy, confidentiality, brand voice, and reputation.\nProject Leadership: Strong project management skills and the ability to prioritize and deliver multiple initiatives in a fast-moving environment.\nEducation and Work Samples: Bachelor’s degree in public relations, communications, journalism, or a related field-or equivalent experience-and relevant writing or work samples.\nPermanent US work authorization is a condition of employment with onX. \nAbility to travel a few times each quarter for multiple days to attend events, host media, and join the onX team at a corporate office or other onX strategic location, such as a Basecamp.\nADDED BONUSES\nThough not required, we would be thrilled to consider candidates with any of the following:\nOutdoor Passion: A genuine passion for the outdoors, public land access, off-roading, and backcountry recreation, with the ability to connect authentically with these communities.\nIndustry Relationships: Established media relationships across offroad, motorsports, outdoor recreation, consumer technology, or adjacent spaces.\nGrowth-Stage Experience: Experience building or scaling PR programs within a high-growth consumer brand, technology company, or outdoor organization.\nMulti-Vertical Experience: Experience supporting multiple products, audiences, or business areas while balancing hands-on execution with agency-led work.\nAffiliate and Commerce Media: Familiarity with affiliate-driven publishers and how earned media can support product discovery, traffic, and customer acquisition.\nTHE ONX EXPERIENCE\nonX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.\nWhile we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.\nClear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges.\nWHERE YOU CAN WORK\nonX is a distributed company with employees across the U.S. We have physical offices in Bozeman and Missoula, MT, along with virtual workforce “Basecamps” in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. Basecamps are not physical offices; they are geographic hubs made up of remote employees who live within a 60-mile radius of the city center, creating opportunities for local connection and collaboration.\nWe have a strong preference for hiring candidates who live near one of our offices or within a Basecamp, and we prioritize candidates in these locations first. Candidates who live elsewhere in the U.S. may still be considered, provided they reside in a state where onX is currently able to employ team members.\nAt this time, we are NOT able to employ individuals whose primary work location is in: Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, New Jersey, New York, North Dakota, Ohio, Oklahoma, South Dakota, West Virginia, or Wyoming.\nHOW YOU’LL BE COMPENSATED\n onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $132,000 and $165,000 upon hire. The pay range will vary based upon experience, skills, certifications, education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.\nWHAT WE’RE OFFERING YOU\nCompetitive salaries, annual bonuses, equity, and opportunities for growth\nComprehensive health benefits, including a no-monthly-cost medical plan\nPaid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents\n401k matching at 100% for the first 3% you save and 50% from 3-5%\nCompany-wide outdoor adventures and amazing outdoor industry perks\nAnnual “Get Out, Get Active” funds to fuel your active lifestyle\nFlexible time away package that includes PTO, STO, VTO, and paid holidays\nPERFORMANCE ESSENTIALS\nIn this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at . \nPosition open until filled. \n#LI-Remote\nAt onX, we believe that unique perspectives make us stronger. By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us!\nonX Maps will neverask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.\nonX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.\nAs part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.","description_format":"text","description_chars":11967,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan","Annual bonuses","Equity","Parental leave","Stock options"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"Texas","iso":null,"kind":"city"},{"name":"Utah","iso":null,"kind":"city"},{"name":"Minnesota","iso":null,"kind":"city"},{"name":"Washington","iso":null,"kind":"city"},{"name":"Oregon","iso":null,"kind":"city"},{"name":"Colorado","iso":null,"kind":"city"},{"name":"Montana","iso":null,"kind":"city"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Adventure Tourism","Outdoor Sports","Navigation & Mapping"],"lifecycle":[{"event":"open","at":"2026-09-05T21:17:35Z"}],"visa":[],"liveness":{"score":52,"band":"ok","label":"Likely open","p_open":1,"p_active":0.871,"p_room":0.6,"age_days":66,"expected_fill_days":86,"reasons":["conf:0","velocity","win:late","crowd:"],"computed_at":"2026-10-20T05:45:00Z"},"pay":{"stated_usd_annual":165000,"is_top_pay":true},"html_url":"https://alion.io/job/onx-senior-pr-manager","json_url":"https://alion.io/job/onx-senior-pr-manager.json","meta":{"generated_at":"2026-10-21T04:21:30Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6302,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":452169},"rest":"https://alion.io/mcp/rest/get_company?id=452169"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fonx-senior-pr-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fonx-senior-pr-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fonx-senior-pr-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/onx-senior-pr-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fonx-senior-pr-manager"}]}