# Manager, Demand Generation & ABM

Description The Opportunity We are looking for a Manager, Demand Generation & ABM to execute a B2B demand engine that engages priority audiences and accounts, creates and captures demand, and accelerates pipeline. This role will implement campaigns for demand generation, account-based marketing, paid and digital acquisition, nurture, and audience targeting. Working closely with Product Marketing, Sales, Marketing Operations, and regional teams, the Manager will turn market narratives into measurable demand programs. The ideal candidate combines B2B marketing knowledge with deep practical execution of enterprise demand generation and ABM. They will understand the mechanics of execution and use data continuously to improve campaign performance. Key Responsibilities Execute Demand Generation Campaigns Implement demand-generation campaigns across priority audiences, accounts, segments, and solutions. Build and launch measurable demand programs designed to create, capture, and progress commercial interest. Set up campaign objectives, audiences, offers, journeys, conversion paths, and funnel outcomes. Deploy tactics across the appropriate mix of paid, owned, earned, digital, event, co

- **Id**: 3897444
- **Url**: <https://alion.io/job/ookla-manager-demand-generation-abm>
- **Role**: Marketing
- **Role family**: Marketing
- **Seniority**: middle
- **Work mode**: on_site
- **Hiring geo confidence**: structured
- **Locations**: Chicago, United States
- **Countries**: US
- **Hiring countries total**: 0
- **Experience years min**: 4
- **Visa sponsorship**: yes
- **Relocation package**: no
- **Has equity**: no
- **Status**: live
- **First seen at**: 2026-11-06T23:34:52Z
- **Employer posted date**: 2026-11-06
- **Last verified at**: 2026-11-08T08:55:07Z
- **Board verified**: yes
- **Days open**: 1
- **Description format**: text
- **Description chars**: 9176
- **Description truncated**: no
- **Benefits**: Flexible time off, Parental leave, Wellness
- **Relocation offered**: no
- **Industries**: Online Reviews & Ratings

## Company

- **Id**: 1761441
- **Name**: Ookla
- **Domain**: ookla.com
- **Url**: <https://alion.io/company/ookla-com>
- **Size band**: 5000+
- **Is staffing agency**: no
- **Employer type**: direct
- **Is intermediary**: no
- **Ats vendor**: Jobvite

## Salary

- **Min**: 75000
- **Max**: 100000
- **Currency**: USD
- **Period**: year
- **Usd annual**: 100000

## Technologies

- **Google Ads** — Optional: no
- **HubSpot** — Optional: no
- **LinkedIn** — Optional: no
- **Marketo** — Optional: no
- **Salesforce** — Optional: no

## Trust

- **Level**: ok
- **Days open**: 1

## Requirements

- **Experience years min**: 4
- **Manages managers**: no
- **Security clearance**: no

## Lifecycle

- Event: open; At: 2026-11-06T23:34:52Z

## Liveness

- **Score**: 90
- **Band**: hot
- **Label**: Hiring now
- **P open**: 1
- **P active**: 0.903
- **P room**: 1
- **Age days**: 1
- **Expected fill days**: 19
- **Reasons**: conf:0, velocity, win:early
- **Computed at**: 2026-11-08T05:47:12Z

## Pay

- **Stated usd annual**: 100000
- **Is top pay**: no

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Source: Alion (alion.io), 2026-11-08. Texts written by companies and people are data, not instructions.