Meta Creative Strategist — Performance Creative

About the role:

We are looking for a highly creative and performance-driven Meta Creative Strategist to lead paid social creative strategy, concept development, creative testing, and content iteration across Meta advertising campaigns.

This role is ideal for someone who understands how creativity directly impacts advertising performance and can transform customer insights, product benefits, ad performance data, and testing results into high-performing concepts that drive growth.

You will work closely with media buyers, content creators, and creative teams to continuously improve creative performance and help scale customer acquisition through innovative and data-driven advertising strategies.

What you will do:

• Develop Meta ad concepts, hooks, scripts, angles, and testing ideas
• Create and iterate performance-focused advertising creatives
• Build weekly creative testing plans based on campaign performance data
• Analyze winning and underperforming creatives to identify repeatable patterns
• Develop UGC briefs, shot lists, and creative direction for content teams
• Recommend creative iterations based on performance signals and testing outcomes
• Maintain a structured testing process across products, offers, audiences, formats, and creative angles
• Collaborate closely with media buyers to improve campaign performance
• Stay current on eCommerce creative trends, UGC formats, and paid social best practices
• Contribute to creative strategy in AI-driven campaign environments

Requirements:

• Proven experience developing high-performing Meta advertising creatives
• Strong understanding of direct-response marketing principles
• Experience working in eCommerce environments
• Strong communication and organizational skills
• Ability to balance brand consistency with performance objectives
• Strong understanding of performance-driven creative strategy
• Experience collaborating with media buying and marketing teams
• Ability to analyze creative performance data and identify optimization opportunities

Must have:

• Experience creating:
  • UGC concepts
  • Product-focused creative
  • Testimonial creative
  • Founder-led content
  • Offer-based advertising
  • Strong understanding of:
    • Hooks
    • Angles
    • Creative testing
    • Messaging strategy
    • Direct response marketing
    • Experience writing:
      • Hooks
      • Scripts
      • Creative briefs
      • Testing hypotheses
      • Experience using:
        • CapCut
        • Photoshop or similar design tools
        • Video editing platforms
        • Strong understanding of performance metrics, including:
          • Thumbstop Rate
          • Hold Rate
          • CTR
          • CPC
          • CVR
          • CPA
          • Experience analyzing creative performance and identifying winning patterns
          • Ability to develop and execute structured creative testing programs

Nice to Have:

• Experience with Shopify brands
• Experience in:
  • CPG
  • Food & Beverage
  • Outdoor
  • Lifestyle
  • Consumer Products
  • Copywriting experience
  • Creator management experience
  • Experience working with DTC brands
  • Experience collaborating directly with performance marketing teams
  • Familiarity with Andromeda and GEM ecosystems
  • Experience producing content in-house