Enterprise Marketing Lead, Japan
About OpenAI
OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity. Our mission requires a team that brings diverse perspectives, strong judgment, and a deep commitment to safe and beneficial deployment.
About the role
We are seeking an experienced Enterprise Marketing Manager / Lead to build and drive OpenAI's enterprise marketing strategy in Japan. This person will be responsible for developing local programs that generate pipeline, deepen enterprise trust, and help Japanese businesses understand how OpenAI can create meaningful value.
This role is ideal for a full-stack B2B marketer who understands Japan enterprise buying dynamics and can operate across strategy and execution. You will partner closely with Sales, Partnerships, Product Marketing, Communications, Legal, and Global Marketing to translate global priorities into locally resonant programs.
Responsibilities
- Develop and execute Japan enterprise marketing strategy aligned with GTM and revenue priorities
- Plan and run field marketing programs, executive events, webinars, roundtables, ABM pilots, partner co-marketing, and demand generation campaigns
- Create high-impact bilingual content, including customer stories, newsletters, executive narratives, sales enablement, and localized campaign assets
- Partner with Sales to identify target accounts, industries, objections, and opportunities for marketing support
- Work with Product Marketing and Global Marketing to localize launches, narratives, and enterprise messaging for Japan
- Coordinate with Comms, Global Affairs, Legal, and policy partners on trust-sensitive messaging and external programs
- Build partner marketing strategies with priority ecosystem and channel partners
- Manage agencies, vendors, timelines, budgets, reporting, and post-campaign measurement
- Establish operating rhythms and performance dashboards for Japan enterprise marketing
Qualifications
- 10-12+ years of experience in B2B, enterprise, field, demand generation, or integrated marketing, with substantial Japan market experience
- Proven track record planning and executing marketing programs that support enterprise pipeline generation
- Strong understanding of Japanese enterprise buying dynamics and the role of trust, regulation, consensus-building, and local proof
- Excellent Japanese writing, editing, and content production skills; business-level English or stronger
- Experience partnering closely with Sales, Product Marketing, Comms, Legal, Partnerships, and global teams
- Strong project management skills and ability to manage multiple programs, agencies, vendors, and stakeholders simultaneously
- Analytical mindset and ability to connect marketing activity to pipeline, account engagement, and business outcomes
- High ownership, adaptability, and comfort operating in fast-moving, ambiguous environments
Preferred qualifications
- Experience marketing AI, developer, SaaS, cloud, infrastructure, data, or other technical products
- Familiarity with Salesforce, Marketo, and marketing analytics tools
- Experience with partner-led GTM or ecosystem co-marketing in Japan
- Exposure to regulated or trust-sensitive industries
- Experience in high-growth technology companies or global-local matrix organizations
Why this role matters
Japan is a strategically important enterprise market for OpenAI. The right marketer will help build the trust, proof, programs, and operating model required to turn market interest into durable enterprise adoption. This role will shape how OpenAI shows up to Japanese businesses at a pivotal moment for AI adoption.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
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