{"id":3286807,"url":"https://alion.io/job/openart-lifecycle-marketing-lead","title":"Lifecycle Marketing Lead","company":{"id":176113,"name":"OpenArt","domain":"openart.ai","url":"https://alion.io/company/openart-2","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Carlos, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":200000,"max":250000,"currency":"USD","period":"year","gross":null,"usd_annual":250000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"Iterable","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-26T17:24:28Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-10-29T13:42:04Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Lifecycle Marketing Lead\nLocation: San Francisco Bay Area - onsite preferred\nType: Full-time\nExperience: 7+ years in lifecycle, CRM, retention, or growth marketing; 4+ years owning B2C or self-serve programs; B2B experience strongly preferred\nLanguage: Fluent English, written and spoken\nAbout OpenArt\nOpenArt helps millions of creators turn ideas into images, videos, stories, and ads with AI. We’re a small, fast-moving team building for people who have a vision but not a studio. OpenArt is #12 on a16z’s Top 50 Consumer AI Apps by Monthly Revenue, one of five companies in the 2026 Disney Accelerator, and part of Notable Capital’s Prosumer AI 40.\nExplore OpenArt\nWhy Join OpenArt\nOwn a core growth function and see its impact on activation, paid conversion, and retention.\n\nWork closely with Product, Growth, Data, and Creative to shape how creators experience OpenArt.\n\nAbout the Role\nWe’re looking for a Lifecycle Marketing Lead to help creators reach a first successful creation, come back, discover more of the product, and get lasting value from a subscription. You’ll build adaptive journeys across email and, with Product, in-app channels, while nurturing enterprise prospects from initial interest through sales handoff.\nThis is a hands-on role: find opportunities in user behavior, write the messages, build and QA campaigns, and measure whether they change outcomes. The product and its audiences move quickly, so you should be comfortable working without a fixed playbook and improving the system as you learn. You’ll work closely with the Growth team, Data, and Marketing.\nWhat You’ll Do\nMap the journey from signup through activation, repeat creation, conversion, retention, and reactivation; prioritize the highest-impact gaps.\n\nBuild behavior-triggered onboarding, education, upgrade, and win-back journeys. Decide who to message, when, through which channel, and when to stop.\n\nBuild B2B nurture for new accounts, including event and webinar follow-up, lead signals, and sales handoffs; partner with Enterprise GTM and RevOps.\n\nWrite clear email and in-app copy; build and QA campaigns, personalization, frequency limits, and suppression rules.\n\nPartner with the Growth PM, engineers, and Data on product events, in-app opportunities, and experiments. Use A/B tests or holdouts where feasible to measure incremental impact.\n\nWork with Product Marketing on launch messaging and with Growth Marketing on shared activation and conversion goals.\n\nOwn lifecycle tooling, deliverability, and reporting; use results to improve journeys as the product and user behavior change.\n\nWhat Success Looks Like\nMeasurable improvement in activation, repeat use, paid conversion, retention, or qualified enterprise lead progression attributable to lifecycle programs.\n\nCreators receive timely, relevant guidance that helps them make more with OpenArt.\n\nWhat We’re Looking For\nRequired\n7+ years in lifecycle, CRM, retention, or growth marketing, including 4+ years owning B2C subscription or self-serve lifecycle programs.\n\n3+ years hands-on with a platform such as Customer.io, Braze, or Iterable. You have personally built event-triggered journeys, segments, and personalized campaigns.\n\nWorking knowledge of templating and email production, such as Liquid and email HTML/CSS, and experience with email plus at least one other owned channel.\n\nA measurable record of improving activation, conversion, engagement, or retention; fluency with cohorts, A/B tests, and campaign and product analytics.\n\nStrong copywriting and editing skills, with sound judgment on deliverability, consent, QA, and message frequency.\n\nComfort with ambiguity: you can turn incomplete data and a changing product into a practical plan, ship it, and improve it with evidence.\n\nStrong Plus\nHands-on B2B or enterprise lifecycle experience, including lead nurture, event follow-up, and sales handoffs.\n\nExperience building a lifecycle program from an early stage, including its operating model and team as it scaled.\n\nSQL or experience with CDPs, event pipelines, and product analytics tools.\n\nExperience with creator tools, AI products, international audiences, or localization.\n\nCompensation\nTotal compensation: $200,000-$250,000, including base salary, bonus, and equity.\n\nFinal package will depend on experience and scope.\n\nWork Setup\nSan Francisco Bay Area; onsite preferred.\n\nFull-time role with close collaboration across product, growth, data, and creative teams.","description_format":"text","description_chars":4445,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Equity"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Generative Image","Generative Video"],"lifecycle":[{"event":"open","at":"2026-10-26T18:42:03Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 6","filings_12m":6,"filings_prev_12m":1,"green_card_filings_12m":0,"median_offered_wage_usd":142500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":2,"expected_fill_days":43,"reasons":["conf:0","velocity","win:early"],"computed_at":"2026-10-29T05:49:05Z"},"pay":{"stated_usd_annual":250000,"is_top_pay":true},"html_url":"https://alion.io/job/openart-lifecycle-marketing-lead","json_url":"https://alion.io/job/openart-lifecycle-marketing-lead.json","meta":{"generated_at":"2026-10-29T15:22:00Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23019,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":176113},"rest":"https://alion.io/mcp/rest/get_company?id=176113"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fopenart-lifecycle-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fopenart-lifecycle-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fopenart-lifecycle-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/openart-lifecycle-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fopenart-lifecycle-marketing-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3286807}},{"tool":"search_jobs","arguments":{"company":"openart.ai","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3286807},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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