{"id":2867279,"url":"https://alion.io/job/opentext-field-marketing-manager-2","title":"Field Marketing Manager","company":{"id":13922,"name":"OpenText","domain":"opentext.com","url":"https://alion.io/company/opentext","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Phenom","truth_index":{"grade":"A","score":100,"open_postings":23,"ghost_share":0,"stale_share":0.043,"repost_share":0,"time_to_fill_p50_days":16,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":108300,"max":162500,"currency":"USD","period":"year","gross":null,"usd_annual":162500},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-06T00:00:00Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-29T06:37:06Z","board_verified":true,"closed_at":null,"days_open":23,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":23},"description":"OPENTEXT - THE INFORMATION COMPANY\nOpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.\nAI-First. Future-Driven. Human-Centered.\nAt OpenText, AI is at the heart of everything we do-powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.\nYOUR IMPACT:\nWe are seeking a highly motivated, strategic, and results-driven Field Marketing Manager to lead regional marketing initiatives across the U.S. East. This role partners closely with regional sales leadership, account teams, industry marketing, product marketing, and customer advocacy teams to develop and execute integrated marketing strategies that drive pipeline, accelerate opportunities, expand client relationships, and increase market presence.\nThe ideal candidate combines strong field marketing expertise with experience in account-based marketing (ABM), industry-focused campaigns, executive engagement programs, and pipeline generation. This individual will serve as a strategic advisor to sales while also rolling up their sleeves to execute impactful programs that deliver measurable business outcomes.\nThis is an exciting opportunity for a marketer who enjoys owning a territory strategy, engaging with senior stakeholders, and influencing revenue growth across a portfolio of strategic accounts and industries.\nWHAT THE ROLE OFFERS:\nRegional Marketing Strategy & Business Planning\nDevelop and execute a comprehensive regional marketing plan aligned to sales and marketing priorities, growth program objectives, and target account strategies.\nBuild quarterly and annual marketing plans that support pipeline, revenue, client expansion, and brand awareness goals.\nAlign investments and activities to priority accounts, industry segments, key solutions, and regional business objectives.\nServe as a trusted marketing advisor to regional sales leadership and account teams.\nAccount-Based Marketing (ABM)\nPartner with sales to develop and execute account-based marketing programs for strategic target accounts.\nAlign marketing activities to account plans, whitespace opportunities, executive relationships, and buying centers.\nCreate personalized experiences and campaigns for named accounts and key buying groups.\nDrive engagement across target accounts through executive programs, client events, digital campaigns, and thought leadership initiatives.\nIndustry Marketing & Vertical Campaigns\nCollaborate with industry marketing teams to activate industry-specific campaigns and messaging across priority verticals.\nTailor programs and content to address the unique needs, priorities, and business challenges of target industries.\nSupport industry-focused events, executive roundtables, client advisory engagements, and thought leadership initiatives.\nLeverage industry insights and market trends to improve targeting and campaign performance.\nDemand Generation & Pipeline Growth\nDesign and execute integrated campaigns that generate, nurture, and accelerate sales opportunities.\nDrive measurable contribution to pipeline creation, influenced pipeline, and opportunity acceleration.\nPartner with sales development, digital, and marketing operation teams to optimize lead flow and conversion.\nTrack campaign performance and continuously optimize programs based on business results.\nExecutive Client Engagement\nDevelop high-value client and prospect experiences, including executive briefings, VIP events, roundtables, industry conferences, and client appreciation programs.\nPartner with sales teams to deepen relationships with key clients and prospects.\nCreate opportunities for executive-to-executive engagement that strengthen client trust and accelerate business outcomes.\nEvents & Experiential Marketing\nPlan and execute virtual, hybrid, and in-person events including industry conferences, regional events, webinars, customer events, and industry tradeshows.\nManage event strategy, execution, follow-up, and measurement.\nMaximize event ROI through integrated pre-event, at-event, and post-event engagement plans.\nData, Insights & Performance Management\nUse account intelligence, marketing analytics, and CRM data to identify opportunities and optimize performance.\nTrack pipeline contribution, campaign influence, event ROI, and engagement metrics.\nDeliver actionable recommendations and business insights to stakeholders.\nWHAT YOU NEED TO SUCCEED:\n5+ years of experience in Field Marketing, ABM, Demand Generation, or Regional Marketing within a B2B technology organization.\nProven experience developing and executing account-based marketing strategies that drive measurable pipeline impact.\nExperience supporting enterprise sales organizations and collaborating closely with account executives and sales leaders.\nExperience developing or executing industry-focused marketing programs within one or more industries such as Financial Services, Manufacturing, Healthcare, Retail, Public Sector, Energy, or Technology.\nStrong understanding of pipeline creation, opportunity acceleration, and revenue-focused marketing.\nExperience managing client events, executive programs, conferences, and integrated marketing campaigns.\nStrong project management, communication, and stakeholder management skills.\nAnalytical mindset with experience measuring marketing performance and ROI.\nExperience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies preferred.\nAbility to travel throughout the U.S. East and North America as needed.\nWHAT MAKES YOU SUCCESSFUL\nYou think like a business leader and act like an owner.\nYou are client-obsessed and passionate about creating meaningful experiences.\nYou excel at building trusted relationships with sales leaders and key stakeholders.\nYou thrive in a fast-paced environment and can balance strategy with execution.\nYou use data and insights to make better decisions and optimize results.\nYou are energized by driving measurable business outcomes and exceeding goals.\nYou are naturally curious about technology, AI, market trends, and client challenges.\nWHY JOIN OPENTEXT?\nWork for a global leader in Information Management, AI, Cybersecurity, and Enterprise Software.\nOwn and influence a high-growth region with visible impact on business results.\nPartner directly with senior sales leaders and strategic accounts.\nGain exposure to multiple industries, solutions, and go-to-market motions.\nHelp shape and execute modern ABM and industry marketing strategies.\nCollaborate with talented teams across the Americas and around the world.\nAccess ongoing career development and growth opportunities.\nEnjoy the flexibility of a remote work environment with competitive compensation and benefits.\nIf you are passionate about strategic field marketing, account-based marketing, industry engagement, and driving measurable business impact, we'd love to hear from you.\nOpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.\nIf you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at . Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.\nCompensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. A summary of those benefits can be found on our Why Join Us page. As you move through the hiring process, we’re happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.\nSalary Range: $108,300 - $162,500; Depending on the candidate’s education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.\nCalifornia Residents: The pay range above is a reasonable estimate of salary based on pay scale, candidate experience, skills, and education. In addition to the comprehensive benefits noted above, the role may be eligible for bonus or commissions.\nAI Usage Disclosure: As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening, candidate matching, interview scheduling, and communications. These tools are designed to improve efficiency, reduce bias, and enhance candidate experience. 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