{"id":3108695,"url":"https://alion.io/job/opentext-field-marketing-manager-3","title":"Field Marketing Manager","company":{"id":13922,"name":"OpenText","domain":"opentext.com","url":"https://alion.io/company/opentext","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Phenom","truth_index":{"grade":"A","score":100,"open_postings":23,"ghost_share":0,"stale_share":0.043,"repost_share":0,"time_to_fill_p50_days":16,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":108300,"max":162500,"currency":"USD","period":"year","gross":null,"usd_annual":162500},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-22T20:05:08Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-29T15:22:40Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"OPENTEXT - THE INFORMATION COMPANY\nOpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.\nAI-First. Future-Driven. Human-Centered.\nAt OpenText, AI is at the heart of everything we do-powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.\nYOUR IMPACT\nWe are seeking a highly motivated, organized, and results-oriented Field Marketing Manager to support regional marketing across the U.S. West territory, spanning Minnesota to California. Working closely with the Senior Field Marketing Manager, this role will help execute regional programs aligned to sales priorities, target accounts, and pipeline goals.\nThe ideal candidate brings hands-on experience in field marketing, campaign execution, events, and demand generation. This individual will collaborate with sales and cross-functional marketing teams to deliver high-quality programs, manage program details, and contribute to measurable business outcomes.\nThis is an exciting opportunity for a marketer who enjoys translating strategy into execution, coordinating multiple workstreams, and building strong partnerships while developing broader field marketing expertise.\nWHAT THE ROLE OFFERS\nRegional Marketing Strategy & Business Planning\nSupport the Senior Field Marketing Manager in executing the regional marketing plan aligned to sales and marketing priorities, growth objectives, and target account strategies.\nContribute to quarterly and annual planning by coordinating program inputs, timelines, budgets, and execution requirements.\nExecute activities aligned to priority accounts, industry segments, key solutions, and regional business objectives.\nBuild productive working relationships with regional sales teams and provide timely program updates, materials, and follow-up.\nAccount-Based Marketing (ABM)\nSupport the execution of account-based marketing programs for strategic target accounts in partnership with sales and the Senior Field Marketing Manager.\nCoordinate marketing activities aligned to account plans, whitespace opportunities, target buying groups, and client priorities.\nHelp create and deliver personalized experiences and campaigns for named accounts and key buying groups.\nSupport engagement across target accounts through client events, digital campaigns, executive programs, and thought leadership initiatives.\nIndustry Marketing & Vertical Campaigns\nCollaborate with industry marketing teams to activate industry-specific campaigns and messaging across priority verticals.\nTailor programs and content to address the unique needs, priorities, and business challenges of target industries.\nSupport industry-focused events, executive roundtables, client advisory engagements, and thought leadership initiatives.\nLeverage industry insights and market trends to improve targeting and campaign performance.\nDemand Generation & Pipeline Growth\nExecute integrated campaigns that help generate, nurture, and accelerate sales opportunities.\nContribute to pipeline creation, influenced pipeline, and opportunity acceleration through disciplined program execution and follow-up.\nPartner with sales development, digital, and marketing operation teams to optimize lead flow and conversion.\nTrack campaign performance and continuously optimize programs based on business results.\nExecutive Client Engagement\nCoordinate high-value client and prospect experiences, including executive briefings, VIP events, roundtables, industry conferences, and client appreciation programs.\nWork with sales teams to support engagement with key clients and prospects.\nSupport executive-to-executive engagements by coordinating invitations, logistics, briefing materials, and follow-up.\nEvents & Experiential Marketing\nCoordinate and execute virtual, hybrid, and in-person programs, including industry conferences, regional events, webinars, customer events, and tradeshows.\nManage event logistics, project plans, vendors, communications, lead follow-up coordination, and measurement.\nMaximize event ROI through integrated pre-event, at-event, and post-event engagement plans.\nData, Insights & Performance Management\nUse account intelligence, marketing analytics, and CRM data to support targeting, execution, and program optimization.\nTrack pipeline contribution, campaign influence, event ROI, and engagement metrics.\nPrepare clear performance updates and identify practical opportunities to improve future programs.\nWHAT YOU BRING\n4+ years of experience in Field Marketing, Demand Generation, Events, Campaign Marketing, or Regional Marketing, preferably within a B2B technology organization.\nExperience supporting or executing account-based marketing programs that contribute to engagement and pipeline.\nExperience collaborating with sales teams and cross-functional marketing partners.\nExperience executing industry-focused or audience-specific marketing programs is preferred.\nWorking knowledge of pipeline creation, lead management, opportunity acceleration, and revenue-focused marketing.\nExperience managing client events, executive programs, conferences, and integrated marketing campaigns.\nStrong organization, attention to detail, project management, communication, and stakeholder coordination skills.\nAnalytical mindset with experience measuring marketing performance and ROI.\nExperience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies preferred.\nAbility to travel throughout the U.S. West territory, from Minnesota to California, and across North America as needed.\nWHAT YOU NEED TO SUCCEED\nYou take ownership of your work, follow through on commitments, and raise risks early.\nYou are client-obsessed and passionate about creating meaningful experiences.\nYou build productive relationships with sales teams and cross-functional partners.\nYou thrive in a fast-paced environment and can manage multiple priorities with accuracy and discipline.\nYou use data and insights to make better decisions and optimize results.\nYou are energized by driving measurable business outcomes and exceeding goals.\nYou are naturally curious about technology, AI, market trends, and client challenges.\nOpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.\nIf you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at . Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.\nCompensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. A summary of those benefits can be found on our Why Join Us page. As you move through the hiring process, we’re happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.\nSalary Range: $108,300 - $162,500; Depending on the candidate’s education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.\nCalifornia Residents: The pay range above is a reasonable estimate of salary based on pay scale, candidate experience, skills, and education. In addition to the comprehensive benefits noted above, the role may be eligible for bonus or commissions.\nAI Usage Disclosure: As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening, candidate matching, interview scheduling, and communications. These tools are designed to improve efficiency, reduce bias, and enhance candidate experience. 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