Lifecycle Marketing Manager

Opiniion is a resident experience tool that partners with property management to create better living experiences for their residents. Our platform has helped thousands of property managers collect and act on real-time feedback, improve resident experiences, and enhance their online reputation. Opiniion is committed to exceptional service and innovation, earning recognition as one of America’s fastest-growing private companies. Driven by a forward-thinking team, we’re shaping the future of resident engagement. Our continued growth and commitment to innovation make this an exciting time to be part of our team!

POSITION OVERVIEW:

The Lifecycle Marketing Manager owns how prospects and customers hear from Opiniion - from first touch through onboarding, adoption, renewal, and expansion. You'll build HubSpot-powered email and nurture programs, create the content that fuels them, run paid media that brings the right buyers in, and launch customer marketing that turns happy clients into advocates.

This is a hands-on role for a marketer with 3-5 years of experience who likes both writing the email and reading the dashboard.

RESPONSIBILITIES:

Lifecycle and Customer Marketing

• Design and execute lifecycle email campaigns that support engagement, onboarding, product adoption, retention, and expansion.
• Segment audiences and deliver relevant newsletters, product updates, and nurture sequences.
• Partner with Customer Success and Product Marketing to identify customer advocates and develop case studies, testimonials, and referral programs.
• Test and improve messaging, timing, and deliverability to strengthen campaign performance.

HubSpot and Marketing Operations

• Own day-to-day execution in HubSpot Marketing Hub, including emails, workflows, lists, forms, landing pages, and lead scoring.
• Partner with Sales and Revenue Operations on lifecycle stages, lead handoff, and attribution.
• Build reports and dashboards that show program performance and pipeline impact.

Content and Campaigns

• Write and produce content for each stage of the funnel, including emails, case studies, guides, landing pages, newsletters, webinars, and podcasts.
• Turn customer stories and resident intelligence data into useful content for property management leaders.
• Manage paid media campaigns across LinkedIn, Google, and/or Meta, including budget and performance.
• Keep campaign messaging consistent with Opiniion’s brand and voice.

Analysis and Optimization

• Track open, click, conversion, MQL, pipeline, and retention metrics, and share results with marketing leadership.
• Use performance data to decide what to scale, improve, or stop.
• Coordinate multiple campaigns and cross-functional requests while maintaining clear timelines and follow-through.

QUALIFICATIONS:

Required

• 3-5 years of B2B marketing experience, with a focus on lifecycle, email, or demand generation.
• Hands-on HubSpot experience building emails, workflows, lists, forms, landing pages, and reports.
• A track record of developing email campaigns and nurture programs with measurable results.
• Strong writing and content creation skills, with samples across emails, blogs, case studies, or landing pages.
• Experience managing paid media on LinkedIn, Google, and/or Meta, including budget and performance.
• Experience with customer marketing programs related to adoption, retention, advocacy, or referrals.
• Comfort setting goals, reading performance data, and adjusting campaign plans based on results.
• Strong organization and project management skills, with the ability to manage multiple campaigns and deadlines.
• Ability to work in the office in Lehi, Utah.

Preferred

• Experience in SaaS or PropTech, especially multifamily housing or property management.
• HubSpot certifications in Marketing Hub, Email Marketing, or Inbound.
• Experience with account-based marketing or marketing to enterprise accounts.
• Basic design skills using Canva, Figma, or similar tools.
• Experience using AI tools to support content and campaign work.
• Bachelor’s degree in marketing, communications, or a related field.

OPINIION’S CULTURE:

At Opiniion, we take our work seriously, but we don’t take ourselves too seriously! We work hard together, and we have a lot of fun doing it. We are a team that believes in real autonomy: you own your area, solve problems, and move fast enough to actually see the change you make. The people here are invested in each other just as much as they’re invested in the work, and that combination is what makes this place different. We believe in collaboration, innovation, and building a team that truly cares-about our clients, their residents, and each other.

BENEFITS SNAPSHOT:

• Comprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage. Opiniion covers 40-90% of the premium cost for employees and all dependents.
• 401(k) retirement plan with a 100% corporate match on the first 1% and 50% match on the next 5%.
• Pre-tax Health Savings Accounts (HSA).
• Paid Parental Leave for all new parents (including adoption or foster care).
• Unlimited Time Off policies.
• 10 Paid Holidays annually.
• Monthly Wellness Reimbursement benefit.

*Note that the above benefits are available only to full-time employees of Opiniion*

Opiniion is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.