{"id":2637287,"url":"https://alion.io/job/opiniion-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":679046,"name":"Opiniion","domain":"opiniion.com","url":"https://alion.io/company/opiniion","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Lehi, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":68000,"max_usd":139000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1371},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false},{"name":"Figma","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-10-15T16:35:09Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-18T01:28:33Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Opiniion is a resident experience tool that partners with property management to create better living experiences for their residents. Our platform has helped thousands of property managers collect and act on real-time feedback, improve resident experiences, and enhance their online reputation. Opiniion is committed to exceptional service and innovation, earning recognition as one of America’s fastest-growing private companies. Driven by a forward-thinking team, we’re shaping the future of resident engagement. Our continued growth and commitment to innovation make this an exciting time to be part of our team!\nPOSITION OVERVIEW:\nThe Lifecycle Marketing Manager owns how prospects and customers hear from Opiniion - from first touch through onboarding, adoption, renewal, and expansion. You'll build HubSpot-powered email and nurture programs, create the content that fuels them, run paid media that brings the right buyers in, and launch customer marketing that turns happy clients into advocates.\nThis is a hands-on role for a marketer with 3-5 years of experience who likes both writing the email and reading the dashboard.\nRESPONSIBILITIES:\nLifecycle and Customer Marketing\nDesign and execute lifecycle email campaigns that support engagement, onboarding, product adoption, retention, and expansion.\nSegment audiences and deliver relevant newsletters, product updates, and nurture sequences.\nPartner with Customer Success and Product Marketing to identify customer advocates and develop case studies, testimonials, and referral programs.\nTest and improve messaging, timing, and deliverability to strengthen campaign performance.\nHubSpot and Marketing Operations\nOwn day-to-day execution in HubSpot Marketing Hub, including emails, workflows, lists, forms, landing pages, and lead scoring.\nPartner with Sales and Revenue Operations on lifecycle stages, lead handoff, and attribution.\nBuild reports and dashboards that show program performance and pipeline impact.\nContent and Campaigns\nWrite and produce content for each stage of the funnel, including emails, case studies, guides, landing pages, newsletters, webinars, and podcasts.\nTurn customer stories and resident intelligence data into useful content for property management leaders.\nManage paid media campaigns across LinkedIn, Google, and/or Meta, including budget and performance.\nKeep campaign messaging consistent with Opiniion’s brand and voice.\nAnalysis and Optimization\nTrack open, click, conversion, MQL, pipeline, and retention metrics, and share results with marketing leadership.\nUse performance data to decide what to scale, improve, or stop.\nCoordinate multiple campaigns and cross-functional requests while maintaining clear timelines and follow-through.\nQUALIFICATIONS:\nRequired\n3-5 years of B2B marketing experience, with a focus on lifecycle, email, or demand generation.\nHands-on HubSpot experience building emails, workflows, lists, forms, landing pages, and reports.\nA track record of developing email campaigns and nurture programs with measurable results.\nStrong writing and content creation skills, with samples across emails, blogs, case studies, or landing pages.\nExperience managing paid media on LinkedIn, Google, and/or Meta, including budget and performance.\nExperience with customer marketing programs related to adoption, retention, advocacy, or referrals.\nComfort setting goals, reading performance data, and adjusting campaign plans based on results.\nStrong organization and project management skills, with the ability to manage multiple campaigns and deadlines.\nAbility to work in the office in Lehi, Utah.\nPreferred\nExperience in SaaS or PropTech, especially multifamily housing or property management.\nHubSpot certifications in Marketing Hub, Email Marketing, or Inbound.\nExperience with account-based marketing or marketing to enterprise accounts.\nBasic design skills using Canva, Figma, or similar tools.\nExperience using AI tools to support content and campaign work.\nBachelor’s degree in marketing, communications, or a related field.\nOPINIION’S CULTURE:\nAt Opiniion, we take our work seriously, but we don’t take ourselves too seriously! We work hard together, and we have a lot of fun doing it. We are a team that believes in real autonomy: you own your area, solve problems, and move fast enough to actually see the change you make. The people here are invested in each other just as much as they’re invested in the work, and that combination is what makes this place different. We believe in collaboration, innovation, and building a team that truly cares-about our clients, their residents, and each other.\nBENEFITS SNAPSHOT:\nComprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage. Opiniion covers 40-90% of the premium cost for employees and all dependents.\n401(k) retirement plan with a 100% corporate match on the first 1% and 50% match on the next 5%.\nPre-tax Health Savings Accounts (HSA).\nPaid Parental Leave for all new parents (including adoption or foster care).\nUnlimited Time Off policies. \n10 Paid Holidays annually.\nMonthly Wellness Reimbursement benefit.\n*Note that the above benefits are available only to full-time employees of Opiniion*\nOpiniion is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.","description_format":"text","description_chars":5860,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Parental leave","Retirement plans","Vision insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Property Management","PropTech"],"lifecycle":[{"event":"open","at":"2026-10-15T17:44:40Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":44,"reasons":["conf:3","win:early"],"computed_at":"2026-10-17T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/opiniion-lifecycle-marketing-manager","json_url":"https://alion.io/job/opiniion-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-10-18T03:56:46Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6056,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":679046},"rest":"https://alion.io/mcp/rest/get_company?id=679046"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fopiniion-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fopiniion-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fopiniion-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/opiniion-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fopiniion-lifecycle-marketing-manager"}]}