{"id":1286269,"url":"https://alion.io/job/opt-digital-local-seo-specialist","title":"Local SEO Specialist","company":{"id":2806540,"name":"Opt Digital","domain":"optdigital.io","url":"https://alion.io/company/optdigital","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":{"grade":"B","score":75,"open_postings":5,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"remote","remote_scope":"worldwide","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":1200,"max":1700,"currency":"USD","period":"month","gross":null,"usd_annual":20400},"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ClickUp","optional":false},{"name":"GA4","optional":false},{"name":"Google Workspace","optional":false},{"name":"Make.com","optional":false},{"name":"n8n","optional":false},{"name":"Semrush","optional":false},{"name":"WordPress","optional":false},{"name":"Zapier","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-01-22T03:21:07Z","employer_posted_date":"2026-01-22","last_verified_at":"2026-10-21T11:08:00Z","board_verified":true,"closed_at":null,"days_open":272,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":272},"description":"We’re looking for a Local SEO Specialist to lead the client-side execution on GMB's and local SEO for a growing SEO agency Opt Digital.\nThe OTE compensation will be $1,200 - $1,700/month/ with performance incentives tied to client retention, referrals, and campaign outcomes.\nWe’re a digital marketing agency focused on helping local trades and service businesses grow through search.\nBy 2026, our goal is to become the most trusted name in Local SEO across New Zealand, USA and Australia for service businesses.\nWe work with roofers, electricians, landscapers, plumbers, fencers, and home service providers - and we help them get found on Google, generate consistent inbound leads, and scale their businesses through structured, execution-focused SEO, branding, & lead nurturing + a mix of back end automations, and systemisation\nOur team currently includes SEO strategists, content writers, designers, and developers. We’ve built a clear 4-month campaign model that helps clients rank faster and see measurable growth in call volume and visibility.\nNow, we need someone to own the client-side delivery, lead communication, and ensure our campaigns stay on track and deliver outcomes.\nThis is where the Local SEO Specialist role comes into play.\nWhat the Role Entails:\nWeekly reviews of client performance - what changed, what worked, what didn’t\n\nStrategy execution - Implementation of each phase of our local campaign to ensure clients crush it & dominate their local area, using methods like schema stacking, map stacking, content optimisation and using tools like Semrush, Make.com / Zapier / n8n, WordPress, etc\n\nReporting on outcomes - using plain English to translate ranking and traffic metrics into results that make sense to the business owner\n\nUpdating & Optimising GMB's to rank up there with the top competitors\n\nSkills We’re Looking For\nThis role is equal parts project manager, strategist, communicator. You don’t need to be a technical SEO, but you do need to know how things work and how to lead a campaign from start to finish.\n2+ years of experience in Local SEO specifically\n\nWorking knowledge of local SEO - GMB, on-page optimization, location/service pages, citations, internal linking, schema, and basic tech SEO\n\nComfortable managing 20-50 GMB's concurrently without losing attention to detail\n\nStrong communication skills - able to confidently lead calls, send updates, and speak clearly with clients who don’t know SEO\n\nExperience using tools like SEMrush, GA4, GSC, BrightLocal, and Local Viking\n\nComfortable using ClickUp, Google Workspace, WordPress, and automation tools (Zapier / Make)\n\nAble to troubleshoot issues, coordinate internally, and keep timelines moving\n\nWhat We Offer\nPerformance bonuses tied to client retention and referrals\n\nFully remote - work from anywhere in the world\n\nA fast-growing agency with clear processes, defined campaign stages, and a real opportunity to grow with the business\n\nA supportive team across content, SEO, dev, and design - you’re not alone in delivery\n\nDirect access to leadership, no red tape, and input on improving systems and processes\n\nThe chance to make a real impact - not just in the agency, but in the businesses we support every day\n\nWe’re reviewing applicants now and will be in touch quickly with those who are the right match.\nThanks for your time,\nThe Opt Digital Team","description_format":"text","description_chars":3355,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Sales & Marketing","Search Engine Optimization (SEO)"],"lifecycle":[{"event":"open","at":"2026-09-26T04:43:32Z"}],"visa":[],"liveness":{"score":4,"band":"cold","label":"Long shot","p_open":1,"p_active":0.128,"p_room":0.28,"age_days":272,"expected_fill_days":24,"reasons":["conf:0","win:tail","crowd:remote,junior"],"computed_at":"2026-10-21T05:46:15Z"},"pay":{"stated_usd_annual":20400,"is_top_pay":false},"html_url":"https://alion.io/job/opt-digital-local-seo-specialist","json_url":"https://alion.io/job/opt-digital-local-seo-specialist.json","meta":{"generated_at":"2026-10-21T14:38:26Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20845,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2806540},"rest":"https://alion.io/mcp/rest/get_company?id=2806540"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fopt-digital-local-seo-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fopt-digital-local-seo-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fopt-digital-local-seo-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/opt-digital-local-seo-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fopt-digital-local-seo-specialist"}]}