{"id":2878934,"url":"https://alion.io/job/optima-living-community-relations-coordinator","title":"Community Relations Coordinator","company":{"id":1231688,"name":"Optima Living","domain":"optimaliving.ca","url":"https://alion.io/company/optimaliving","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":{"grade":"A","score":96,"open_postings":6,"ghost_share":0,"stale_share":0.167,"repost_share":0,"time_to_fill_p50_days":38,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Administrative","role_family":"Administrative","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Victoria, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":32000,"max_usd":51000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":439},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-19T06:00:00Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-26T05:34:37Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"About Optima LivingFounded in 2007 by two friends inspired by their families’ dementia journeys, Optima Living was created to provide a more home-like experience in seniors housing and care. What began as a personal mission has grown into one of Western Canada’s leading senior living and continuing care providers. Today, Optima Living offers Independent Living, Assisted Living, Supportive Living, Long-Term Care, Brain Health, and Memory Care across Alberta and British Columbia. Our innovative approach includes Spark, Your Wellness, Your Way; our proprietary brain health and care model. As the only Top 10 Canadian senior living and care provider focused exclusively on Western Canada, we proudly serve more than 6,000 residents. Guided by our North Star, Let us welcome you home™, we are committed to People, Place, and Community. With a resident-first philosophy and a focus on innovation, we are redefining aging with purpose creating communities where seniors live with dignity, connection, and joy.\nResponsibilities\nConducts engaging, personalized tours that encourages connection and establishes trust with prospective residents and families.\nAssists prospective residents in evaluating compatibility with community offerings through thoughtful discovery and needs assessments.\nManages prospect pipelines, waitlists and other records using the CRM system, ensuring accurate tracking and timely follow-up.\nActively represents the community at events, fostering relationships with senior centers, wellness hubs and various community partners\nEngages in volunteer and outreach initiatives to promote awareness, increase referrals, and build goodwill within the local community.\nEstablishes and maintains referral networks through collaboration with health authorities, public and private health providers and local stakeholders.\nPartners with leadership and marketing teams to design and implement marketing strategies that attract prospects and drives occupancy growth.\nCoordinates on-site and off-site marketing, sponsorship and educational events such as open houses, workshops, community appreciation days, and community celebration events.\nTracks post-event results to assess outcomes and return on investment.\nDistributes marketing materials at key senior-serving locations to increase brand presence (e.g. churches, senior centers, libraries, local businesses).\nConducts market analysis on competitors to identify pricing, level of care offerings, occupancy rates, and promotions for strategic positioning.\nMonitors and reports on budgets, expenses, and Return on Investment for outreach and sales initiatives.\nCoordinates with internal teams to ensure smooth resident move-ins and continuity of care.\nAssists with the preparation of lease agreements and Resident Handbook documentation.\nPromptly reports unsafe conditions, incidents, or concerns to supervisor, General Manager or Health & Safety Committee.\nIdentifies maintenance issues and reports them following established maintenance procedures.\nResponds promptly during emergency codes in alignment with organizational standards and protocols.\nContributes to quality improvement initiatives by sharing ideas and providing feedback.\nDemonstrates knowledge of and compliance with Occupational Health and Safety regulations.\nEnsures adherence to infection control policies and procedures through regular audits, observations, and investigations.\nMaintains strict confidentiality of resident medical and personal information in accordance with privacy legislation.\nCompletes orientation upon hire and annual mandatory education as assigned.\nSupports new team members through their orientation process.\nRespects and upholds the Resident Bill of Rights and the Assisted Living Rights of Residents.\nParticipates in team meetings and stays informed on relevant internal communications.\nPerforms other duties as required to support operational needs. \n\nQualifications & Experience\nMinimum of two (2) years experience in sales, marketing, or community relations. \nCompletion of a post-secondary program is an asset \nExperience in a residential care or mental health environment is an asset.\nMaintains a valid driver’s license and willingness to travel for outreach.\nStrong customer service and networking skills, with a self-directed and resourceful approach.\nKnowledge of the community and surrounding areas is required.\nCommunicates in an approachable and respectful manner with the temperament to deal tactfully and cooperatively in all interactions. \nStrong written communication skills with the ability to present professional documents with clarity. \nDemonstrates the ability to effectively organize, prioritize and problem solve. \nAbility to work independently and in cooperation with others. \nAbility to manage and resolve difficult and challenging situations effectively and respectfully. \nPhysical and mental ability to carry out the duties of the position including adherence to provincial health legislations. \nAbility to safely operate equipment according to established protocols. \nComputer literacy skills required. \nFlexibility to work a variety of shifts including weekends and evenings. \nConditions of Employment\nClear Police Information Check \nClear Vulnerable Sector Check \nSuccessful completion of all mandatory Provincial Health Requirements","description_format":"text","description_chars":5325,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Senior Living & Assisted Living","Nursing Homes & Long-Term 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