{"id":3358529,"url":"https://alion.io/job/optimal-marketing-data-analyst-optimal","title":"Marketing Data Analyst - Optimal","company":{"id":1757557,"name":"Optimal","domain":"winwithoptimal.com","url":"https://alion.io/company/winwithoptimal","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"JazzHR","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Austin, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":61000,"max_usd":113000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1106},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Azure","optional":false},{"name":"Google Sheets","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Power BI","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false},{"name":"JavaScript","optional":true}],"status":"live","first_seen_at":"2026-10-27T20:37:08Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-10-31T04:37:00Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"About the Role\nOptimal is looking for a Marketing Data Analyst with experience in performance digital marketing analytics. The Marketing Data Analyst works hand-in-hand with our Paid Media and SEO departments to improve the effectiveness and efficiency of our client services teams. The Data Analyst helps to clearly quantify client performance objectives by maintaining our existing reporting suites, creating new methods of reporting, and automating repetitive tasks.\nThe Marketing Data Analyst will join our Business Intelligence team - a team that re-imagined our data analytics from the ground up. We started with web tracking and attribution (Google Analytics, Google Tag Manager), then moved into reporting automation (SQL and Power BI) and are now driving a shift from descriptive reporting to actionable and insightful dashboarding. Our team is also frontline in detecting anomalies in key performance metrics that alert account managers for intervention. These initiatives directly impact almost every aspect of our company and are critical to driving our continued growth.\nWho Are We?\nOptimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment.\nWe are not only digital media strategists - we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.\nEveryone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.\nWe’re always looking for exceptional people to join our team. If this sounds like you, please apply!\nKey Responsibilities:\nReport Creation- Work with account teams to create custom reports for high value clients that focus on their unique KPIs and reporting needs. Create beautiful, insightful, and actionable dashboards for all clients in Microsoft Power BI, Excel, and Google Sheets. \nReporting Automation- Use existing web-based tools to query data from our sources (Google Ads, Meta, Bing, LinkedIn, etc.) and assist in developing new tools for pulling data from other sources (web scraping, CRMs, etc). Automate reports using Power BI, SQL, and formulas & pivot tables in Google Sheets.\nProcess Management- Define and successfully deploy processes to reduce manual lift and avoid fault points. This includes streamlining our project management process, documenting around account team FAQs, and iterating upon our BI internal documentation.\nData Interpretation- Dig into the data presented in platforms such as Google Analytics, Google Ads, and Facebook Ads and understand what is happening with performance. Draw insights with your understanding of metrics like CTR, CVR, ROAS, Click-through vs. View-through conversions, attribution windows and modes, path to conversion, A/B testing, etc.\nQualifications & Skill Requirements:\n4-year Bachelor’s degree required in mathematics, statistics, MIS, analytics, data science, business intelligence, or a related field.\n2+ years of experience in performance marketing-related analytics.\n2+ years of experience utilizing tools such as Power BI, Tableau, or similar platforms.\n2+ years of SQL experience.\nExperience with PPC, SEM or SEO marketing analytics is a strong plus.\nAdvanced knowledge of Excel formulas, Pivot Tables, and Macros.\nExperience with Microsoft Azure Platform is a plu s.\nExperience with scripting languages is a plus. \nProficiency in Google Analytics.\nExcellent mathematical, problem solving, analytical, and communication skills. \nExperience with HTML/Javascript/CSS is a plus.\nOptimal is proud to offer the following:\nFlexible Time Off\nPaid Leave for New Parents\nHealth insurance (including dental and vision)\nFlex Spending Plan\nEmployee Assistance Program\n401K with company matching\nTuition Reimbursement\nProfessional development opportunities\nRewards and recognition programs\nOffice Hours","description_format":"text","description_chars":4186,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan","Flexible time off","Health insurance","Professional development"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Market Research","Retail & Pricing Analytics"],"lifecycle":[{"event":"open","at":"2026-10-27T20:37:08Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":2,"expected_fill_days":28,"reasons":["conf:2","win:early","comp:junior"],"computed_at":"2026-10-30T05:48:23Z"},"pay":null,"html_url":"https://alion.io/job/optimal-marketing-data-analyst-optimal","json_url":"https://alion.io/job/optimal-marketing-data-analyst-optimal.json","meta":{"generated_at":"2026-10-31T05:09:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7362,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1757557},"rest":"https://alion.io/mcp/rest/get_company?id=1757557"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Foptimal-marketing-data-analyst-optimal"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Foptimal-marketing-data-analyst-optimal"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Foptimal-marketing-data-analyst-optimal"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/optimal-marketing-data-analyst-optimal\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Foptimal-marketing-data-analyst-optimal"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3358529}},{"tool":"search_jobs","arguments":{"company":"winwithoptimal.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3358529},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}