{"id":1605999,"url":"https://alion.io/job/optimizely-associate-marketing-manager","title":"Associate Marketing Manager","company":{"id":39533,"name":"Optimizely","domain":"optimizely.com","url":"https://alion.io/company/optimizely","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dhaka, Bangladesh"],"countries":["BD"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":true},{"name":"Instagram","optional":true}],"status":"live","first_seen_at":"2026-09-15T02:00:00Z","employer_posted_date":"2026-09-15","last_verified_at":"2026-10-16T08:18:33Z","board_verified":true,"closed_at":null,"days_open":31,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":31},"description":"We're not here to add to the noise. We're here to cut through it- with AI that actually works for marketers.\nFrom AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. AI-Ready. Set. Go.\n10,000+ brands including H&M, PayPal, and Zoom already get it. So do Gartner, Forrester, and IDC, who consistently recognize us as leaders in MarTech.\nBut here's the thing about building great products: it takes great people. Our 1,600+ Optimizers across 12 global offices are curious, collaborative, and refreshingly human. We don't do corporate speak. We do real conversations, big ideas, and genuinely care for the work we make together.\nIf you want to be part of a team that's shaping the future of marketing technology - and actually enjoys doing it - you're in the right place.\nFind us on Instagram: @optimizely\nIntroduction\nOptimizely is seeking an Associate Customer Journey Marketing Manager to join our Customer Journey team in Dhaka.\nThis role is ideal for a marketing professional with 3-5 years’ experience who combines strong campaign execution and copywriting skills with an interest in customer experience, lifecycle marketing and digital engagement.\nYou will help create and deliver personalised customer journeys across channels including email and in-app messaging. Working closely with Customer Success, Marketing, Product, Operations and other cross-functional teams, you will translate customer needs and business priorities into targeted communications that guide customers through key moments in their lifecycle.\nYour work will contribute directly to increasing product adoption, accelerating customer value, strengthening retention and creating opportunities for advocacy and growth.\nWorking Hours: Monday to Friday (2 PM to 10 PM), Hybrid\nJob Responsibilities\n-Support the planning, build and delivery of customer lifecycle campaigns across email, in-app and other digital channels\n-Translate customer journey designs and business requirements into clear, targeted and actionable communications\n-Create and refine compelling customer-facing copy that simplifies complex information and aligns with Optimizely’s brand, tone of voice and messaging standards\n-Partner with Customer Journey colleagues and operational teams to build, test, quality-assure and launch campaigns and automated journeys\n-Deliver communications triggered by customer lifecycle stages, milestones, product usage, behaviours and identified needs\n-Collaborate with Customer Success, Marketing, Product, Product Marketing, Operations, Education and other teams to coordinate a consistent customer experience\n-Apply audience segmentation and personalisation to ensure customers receive relevant guidance at the right time and through the right channel\n-Monitor campaign performance using measures such as delivery, engagement, conversion, product adoption and progression through the customer journey\n-Use performance data, customer feedback and experimentation to recommend and implement improvements\n-Maintain accurate campaign plans, documentation, reporting and delivery schedules\n-Support the development of reusable templates, standards and processes that improve the quality, consistency and speed of campaign delivery\n-Explore opportunities to use AI and automation responsibly to improve content creation, personalisation, operational efficiency and customer engagement\nKnowledge and Experience\n-3 to 5 years of relevant marketing experience, ideally in lifecycle marketing, customer marketing, CRM, digital engagement or B2B SaaS\n-Strong copywriting, editing and communication skills, with the ability to turn complex product or business information into clear and engaging customer communications\n-Experience planning and executing email, lifecycle or digital customer campaigns\n-Familiarity with email marketing, CRM or marketing automation platforms\n-An understanding of audience segmentation, personalisation, campaign testing and performance measurement\n-Experience using AI-enabled tools to support activities such as content creation, campaign development, personalization, analysis or workflow efficiency, with an understanding of the importance of accuracy, brand consistency and responsible use\n-Confidence working cross-functionally with multiple teams and stakeholders\n-Strong organisational and project-management skills, with the ability to manage multiple campaigns and priorities simultaneously\n-Excellent attention to detail and a commitment to delivering accurate, high-quality work\n-A proactive, curious and customer-focused mindset, with a willingness to test, learn and continuously improve\nDesirable Experience\n-Experience working with in-app engagement or digital adoption platforms\n-Experience using behavioural or product-usage data to target customer communications\n-Knowledge of customer lifecycle stages such as onboarding, adoption, value realisation, renewal, expansion and advocacy\n-Experience working in an international or matrixed organisation\nEducation\nBachelor's degree in Marketing, Business, Communications, or a related field preferred.\nCompetencies\nDeveloping Plans\nDisplaying Creativity\nDriving for Results\nDriving Projects to Completion\nThinking Globally\nOur culture is the most important thing we offer. We continuously aim to provide a high-growth space, both virtually and in person, where you can do your best work and, in the process, unlock your boundless potential. Our new, cutting-edge office space in Dhaka is a testament to our dedication to enhancing your work experience. This state-of-the-art workspace features open workstations, a fully equipped kitchen, a nap room for relaxation, a tranquil zen garden, and an entertaining area, all designed to provide you with the ideal environment to thrive and grow. As part of our commitment to you, here are other benefits and perks you can expect:\nBest-in-class compensation plans \nTwo annual festival bonuses \nRecognition and rewards programs \nPaid Maternity (4 months) & Paternity Leave (12 weeks) \nFlexible vacations days and working hours \nProvident Fund\nAnnual Work/Service Anniversary Leave \nComprehensive medical & life insurance for you and your dependants\nVolunteering opportunities to make a difference \nChance to work alongside our incredible global team \nMonthly and quarterly regional and global team-building events \nCommunal transport facilities inside Dhaka to and from the office \nFree catered lunch every day \nAn agile performance review process that encourages ongoing transparency between managers and direct reports \nEnablement program and soft skill training to support internal career growth and development \nAt Optimizely, our standardized language is English, and it is crucial to have good English communication skills to be successful in your global role. All our external and cross-location communication is done in US English (en-us), but internally you can speak in whichever native language you most identify with.\nOptimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.","description_format":"text","description_chars":7344,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":true}]},"benefits":["Life insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Commerce","Marketing Automation","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-01T19:50:31Z"}],"visa":[],"liveness":{"score":30,"band":"fade","label":"Fading","p_open":1,"p_active":0.55,"p_room":0.55,"age_days":31,"expected_fill_days":26,"reasons":["conf:3","velocity","win:tail","comp:junior"],"computed_at":"2026-10-16T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/optimizely-associate-marketing-manager","json_url":"https://alion.io/job/optimizely-associate-marketing-manager.json","meta":{"generated_at":"2026-10-16T08:48:55Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6821,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-17T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":39533},"rest":"https://alion.io/mcp/rest/get_company?id=39533"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Foptimizely-associate-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Foptimizely-associate-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Foptimizely-associate-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/optimizely-associate-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Foptimizely-associate-marketing-manager"}]}