{"id":3104860,"url":"https://alion.io/job/optimumbrew-technology-app-search-optimization-manager","title":"App Search Optimization Manager","company":{"id":4461656,"name":"OptimumBrew Technology","domain":"optimumbrew.com","url":"https://alion.io/company/optimumbrew-technology","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Surat, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Firebase","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false},{"name":"Mixpanel","optional":false}],"status":"live","first_seen_at":"2026-10-22T18:35:15Z","employer_posted_date":null,"last_verified_at":"2026-10-22T18:35:15Z","board_verified":false,"closed_at":null,"days_open":2,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":2},"description":"Responsibilities: \nOwn growth for global products used by customers in 150+ countries.\nDirectly influence business decisions through data-driven insights and growth strategy.\nPartner closely with the CMO to define growth priorities, marketing investments, and long-term growth initiatives.\nDrive end-to-end growth across user acquisition, activation, retention, monetisation, and brand growth.\nWork across product, engineering, design, marketing, and AI teams to solve high-impact business challenges.\nLead experimentation at scale by designing and executing growth experiments that improve key business metrics.\nLeverage AI to accelerate analytics, automate workflows, and unlock new growth opportunities.\nMentor junior growth analysts and help build a high-performance, data-driven growth culture.\nBuild products with global impact while working in a fast-moving, product-first organisation focused on innovation and measurable outcomes.\n\nGrowth Strategy and Business Ownership: \nOwn key growth metrics, including user acquisition, activation, retention, conversion, and revenue across mobile and web products.\nDevelop and execute data-driven growth strategies aligned with business objectives.\nIdentify growth opportunities, prioritise initiatives, and drive measurable business outcomes.\nPresent growth insights, recommendations, and performance updates directly to the CMO.\nOwn revenue growth targets in partnership with product and marketing teams.\nDrive initiatives that improve profitability, customer lifetime value, and marketing efficiency.\n\nProduct and Growth Analytics: \nAnalyse user behaviour, conversion funnels, retention cohorts, and revenue performance using product analytics platforms.\nBuild executive dashboards and define key performance indicators (KPIs) for business and product growth.\nIdentify growth bottlenecks and recommend actionable solutions backed by data.\nLeverage Mixpanel, Firebase, Looker Studio, and other analytics tools to support strategic decision-making.\n\nPerformance Marketing Optimisation: \nOwn the performance and optimization of growth channels, including Google Ads, Apple Search Ads, Meta Ads\n\nResponsibilities include: \nOptimise campaign performance to maximise ROAS and profitability.\nAnalyse CAC, CPI, CPA, LTV, payback period, and marketing ROI.\nRecommend budget allocation across acquisition channels based on business impact.\nContinuously improve campaign efficiency through experimentation and data analysis.\n\nApp Store Optimisation (ASO): \nDevelop and execute ASO strategies to improve app visibility and conversion.\nOwn keyword research, ranking analysis, competitor benchmarking, and listing optimisation.\nAnalyse ratings, reviews, and user feedback to identify product and growth opportunities.\nCollaborate with product and design teams to improve store conversion rates.\n\nProduct Growth and Conversion Optimisation: \nAnalyse user journeys and identify opportunities to improve activation, engagement, and subscription conversion.\nCollaborate with product, design, and engineering teams to optimise user experience.\nRecommend product improvements based on behavioural analytics and customer insights.\nDrive initiatives to improve onboarding, paywall performance, and monetisation.\n\nGrowth Experimentation: \nDesign, execute, and analyse A/B tests across acquisition, activation, retention, and monetisation funnels.\nDevelop hypotheses, define success metrics, and evaluate experiment outcomes.\nBuild a culture of continuous experimentation and data-driven optimisation.\nScale successful experiments into repeatable growth initiatives.\n\nBrand and Organic Growth: \nDevelop strategies to increase branded search volume, direct traffic, and organic user acquisition.\nAnalyse brand awareness initiatives and measure their impact on business growth.\nIdentify opportunities to strengthen long-term organic growth channels.\nCollaborate with marketing and content teams to improve brand visibility and customer acquisition.\n\nCompetitor and Market Intelligence: \nMonitor competitor products, pricing, marketing strategies, and growth initiatives.\nAnalyse industry trends and identify emerging growth opportunities.\nBenchmark product and marketing performance against competitors.\nPresent actionable competitive insights to support strategic planning.\n\nLeadership and Cross-functional Collaboration: \nMentor and support junior growth analysts in their professional development.\nCollaborate with Product, Engineering, Design, and Marketing teams to execute growth initiatives.\nDrive cross-functional projects that improve customer acquisition, engagement, and retention.\nPromote data-driven decision-making across the organisation.\n\nAI-Powered Growth: \nLeverage AI tools to accelerate market research, data analysis, reporting, and growth experimentation.\nIdentify opportunities to automate repetitive growth workflows using AI.\nEvaluate emerging AI technologies that can improve marketing efficiency and product growth.\nChampion AI-driven best practices within the Growth team.\n\nRequirements: \nBachelor's degree in engineering, computer science, information technology, business analytics, statistics, marketing, or a related field.\n3-8 years of experience in product growth, growth marketing, performance marketing, mobile app growth, or a similar analytical growth role.\nProven experience managing and optimising growth across one or more acquisition channels, including Google Ads, Apple Search Ads, Meta Ads, ASO, SEO, or lifecycle marketing.\nStrong hands-on experience with Mixpanel, Firebase Analytics, Google Analytics 4 (GA4), and Looker Studio for product and marketing analysis.\nStrong understanding of growth metrics such as CAC, CPI, CPA, ROAS, LTV, retention, activation, conversion rate, payback period, and revenue growth.\nDemonstrated experience designing, executing, and analysing A/B tests and growth experiments.\nStrong analytical and problem-solving skills with the ability to convert complex data into clear business recommendations.\nExperience collaborating with Product, Engineering, Design, and Marketing teams to deliver measurable business impact.\nExperience mentoring or guiding junior team members is preferred.\nPassionate about consumer internet products, AI-powered tools, and data-driven growth.\nSkills\nASO, Apple Search Ads, Firebase, GA4, Google Ads, Google Analytics, Looker, Meta Ads, 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