{"id":4080429,"url":"https://alion.io/job/osano-performance-marketing-manager","title":"Performance Marketing Manager","company":{"id":5365,"name":"Osano","domain":"osano.com","url":"https://alion.io/company/osano","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"GDPR","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Reddit","optional":false},{"name":"Salesforce","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-11-11T14:40:24Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-11T17:02:50Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"About Osano\nOsano is an innovative B-Corporation built around a simple belief: privacy is a fundamental right. Since day one, we’ve been focused on giving modern enterprises the ability to innovate quickly, stay competitive, and earn customer trust by respecting data privacy and complying with consent guidelines. Our products help organizations operate confidently in a rapidly evolving regulatory and technological landscape.\nAbout the Role\nOsano is looking for a Demand Generation Manager to help build and execute programs that create awareness, generate qualified pipeline, and ultimately drive revenue growth.\nThis is a hands-on individual contributor role for someone who enjoys both the strategic and executional sides of demand generation. You'll own campaigns from idea through execution and measurement, working closely with Sales, Marketing, Content, Product Marketing, and Revenue Operations to reach the right audiences with the right message at the right time.\nWe're looking for someone who is comfortable digging into performance data, experimenting with new approaches, and continuously improving how we generate and convert demand. You'll have meaningful ownership over your programs without direct people-management responsibilities.\nWhat You'll Do\nDevelop and execute integrated demand generation campaigns and programs end to end to drive qualified pipeline against Osano's revenue goals.\nBuild multi-channel programs across email, paid media, content syndication, sponsorships, webinars and events, content, organic channels, and account-based marketing.\nOwn Osano's in-house paid media program across core and emerging channels like Google/Bing search, LinkedIn, YouTube, Reddit, and ChatGPT\nPartner closely with Sales to ensure campaigns align with target accounts, pipeline priorities, and the needs of the go-to-market organization.\nCollaborate with Product Marketing and Content to develop compelling campaign messaging, offers, and assets for key audiences and stages of the buyer journey.\nWork with Revenue Operations to ensure campaigns, lead flows, attribution, and reporting are set up accurately within our marketing and CRM systems.\nMonitor campaign performance and pipeline contribution, using data to identify what's working, what isn't, and where we should invest next.\nAnalyze funnel performance across lead generation, conversion, pipeline creation, and revenue to identify opportunities for improvement.\nDevelop audience segments and targeted programs based on industry, persona, account characteristics, intent, and buyer behavior.\nTest and optimize messaging, channels, creative, audiences, and conversion paths to continually improve campaign performance.\nHelp develop and refine Osano's account-based marketing strategy and execute programs targeting high-value accounts.\nManage campaign budgets and make recommendations on how to allocate spend based on performance and business priorities.\nPartner with Marketing Operations to maintain strong campaign tracking, reporting, and attribution.\nStay current on demand generation trends, channels, and tools, bringing new ideas and experiments to the team.\nShare campaign insights and results with Marketing, Sales, and other stakeholders, translating performance data into clear recommendations and next steps.\nWhat We're Looking For\n5+ years of experience in demand generation, growth marketing, integrated marketing, or a related B2B marketing role, preferably within SaaS or technology.\nDemonstrated experience building and executing integrated campaigns that contribute to pipeline and revenue.\nStrong understanding of the B2B buyer journey and how marketing programs influence prospects from initial awareness through opportunity creation.\nExperience working across multiple demand generation channels, including email, paid media, content, webinars/events, and ABM.\nHands-on experience running paid search and LinkedIn campaigns in the platforms yourself, not through an agency, with a track record of scaling spend efficiently.\nStrong analytical skills with the ability to interpret campaign and funnel data and turn insights into action.\nExperience with marketing automation and CRM platforms such as HubSpot and Salesforce.\nFamiliarity with campaign attribution, funnel metrics, lead management, and pipeline reporting.\nComfortable owning projects independently and moving between strategy and hands-on execution.\nStrong project management skills with the ability to manage multiple campaigns, stakeholders, deadlines, and priorities at once.\nCollaborative mindset and experience partnering closely with Sales, Revenue Operations, Product Marketing, and Content.\nCurious and experimental approach-you enjoy testing ideas, learning from the results, and continuously improving performance.\nClear communicator who can explain both campaign strategy and performance to stakeholders across the organization.\nWhat Success Looks Like\nIn this role, success isn't measured simply by the number of campaigns launched or leads generated. You'll help Osano build a demand generation engine that consistently reaches the right audiences and translates marketing investment into meaningful business results.\nYou'll be successful when you're:\nGenerating qualified pipeline that supports company revenue goals.\nImproving conversion throughout the marketing and sales funnel.\nBuilding repeatable, scalable campaigns rather than relying on one-off tactics.\nGiving the team clear visibility into campaign and channel performance.\nUsing data and experimentation to continually improve marketing effectiveness.\nBuilding strong alignment between Marketing and Sales around audiences, campaigns, and pipeline.\nWho You Are\nYou're equal parts marketer, operator, and problem solver. You can zoom out to think about campaign strategy and the buyer journey, then zoom in to build, launch, analyze, and optimize the program yourself.\nYou're comfortable with numbers but don't lose sight of the people behind them. You understand that great demand generation isn't just about producing more leads-it's about creating the right engagement with the right buyers and turning that engagement into sustainable pipeline and revenue.\nMost importantly, you're someone who likes to own your work. You don't need a large team beneath you to make an impact; you're energized by rolling up your sleeves, collaborating across the business, and seeing your ideas translate into measurable results.\nWhy Us\nA well-defined career path that’s not just “climbing the ladder” - learn different competencies, skills, and concepts as you progress and get recognized for it. \nSupportive leadership and peers - from sales engineering and product marketing to sales development and demand generation - you’re never in this alone. \nYou’ll be stepping into a space that’s on fire - the privacy and regulatory landscape is only growing with a ton of opportunity in front of us. \nYou’ll become a privacy expert, including the opportunity to receive your Certified Information Privacy credential. \nYou’ll be representing a product that makes prospects say, “This is so awesome” when you demo it. \nBenefits\nCompetitive compensation + ownership interest for an early stake in our success! \nUnlimited paid time off with a requirement to take at least two weeks off per year. \nWe're continuously a Best Place for Working Parents and offer paid parental leave for all new parents + believe that family, however you define it, comes first. \nOsano sponsors individual premiums for base plans at 100% and dependent premiums at 50% for Medical, Dental, and Vision Insurance via Aetna. \nA fully, permanently remote company so you can work from anywhere in the U.S. \nReceive a MacBook + $600 to craft your home workspace \nAnnual company trip designed to foster connection, creativity, and fun together! \nMental health benefits with free memberships to mindfulness + talk therapy services\nA Bit More About Osano \nOsano is a leading data privacy platform that helps organizations quickly and confidently comply with laws like GDPR, CCPA, and other global privacy regulations. From consent management to vendor risk monitoring, Osano makes complex privacy tasks refreshingly simple, so companies can focus on what they do best, while we handle the rest.\nWe’re backed by top-tier investors including Baird Capital, Jump Capital, and LiveOak, and we’re scaling fast with a multi-year runway and ambitious growth plans. We’ve also been recognized as a Great Place to Work for four years running, with 97% of employees saying Osano is a great place to work.\nAs we grow, we're looking for individuals who lean into modern technologies and smarter systems to drive efficiency, clarity, and speed; both in our product and in how we operate. If you're excited by the idea of helping build a high-growth, privacy-first company that embraces thoughtful automation, emerging tech, and intentional collaboration, we’d love to hear from you.\nOsano is an Equal Opportunity Employer. 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