{"id":3330975,"url":"https://alion.io/job/otava-sr-demand-generation-manager","title":"Sr. Demand Generation Manager","company":{"id":179764,"name":"Otava","domain":"otava.com","url":"https://alion.io/company/otava","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"UltiPro","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Denver, United States","Ann Arbor, United States","Indianapolis, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":110000,"max":135000,"currency":"USD","period":"year","gross":null,"usd_annual":135000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Asana","optional":false},{"name":"Claude","optional":false},{"name":"Confluence","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"Jira","optional":false},{"name":"LinkedIn","optional":false},{"name":"Monday.com","optional":false},{"name":"WordPress","optional":false},{"name":"PHP","optional":true},{"name":"SQL","optional":true},{"name":"VMWare","optional":true}],"status":"live","first_seen_at":"2026-10-27T07:53:41Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-10-31T16:24:09Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"We are seeking a results-driven Senior Demand Generation Manager to build and scale OTAVA’s pipeline across new logo acquisition and installed base expansion. This role owns integrated, multi-channel programs for OTAVA’s secure, compliant hybrid cloud, backup, and disaster recovery solutions, bringing strong web and digital expertise across SEM, AEM, SEO, AEO, ABM, and events. The Senior Demand Generation Manager partners closely with Sales, BDRs, the Installed Base team, Product Marketing, Content, and Digital Marketing to turn programs into revenue.\nResponsibilities\nDemand Generation Strategy & Programs:\nOwn the annual and quarterly demand generation plan for new logo acquisition and installed base expansion.\nPlan, launch, and optimize integrated, full-funnel campaigns across paid media, email, web, content, webinars, and events.\nRun ABM programs for high-value prospect and customer accounts in close collaboration with Sales and BDRs, aligned to their target accounts.\nBuild nurture and customer lifecycle programs in HubSpot that move prospects through the funnel, strengthen retention, and create expansion opportunities.\nDigital, Web & Search:\nSet digital campaign strategy across SEM, AEM, paid social, and retargeting, partnering with the Digital Marketing Specialist on channel mix and budget.\nWork hands-on with the Digital Marketing Specialist on website and landing page optimization and A/B testing.\nShape and execute SEO and AEO strategy with the Digital Marketing Specialist and Content Marketing so OTAVA is found in search results and cited in AI-generated answers.\nEvents:\nPartner with Field Marketing to bring a targeted demand generation focus to events, including target accounts, pipeline goals, pre- and post-event campaigns, and measuring event contribution to pipeline.\nSales & BDR Alignment:\nPartner closely with BDRs to nurture high-potential accounts toward opportunity creation through coordinated marketing and outreach.\nManage the demand generation budget and reallocate spend based on performance.\nIdentify, solicit, and secure MDF and co-op funds from technology vendors, and manage funded programs through proof of performance.\nBuild dashboards and report on funnel performance, pipeline, attribution, and ROI.\nWork with Sales, BDRs, the Installed Base team, and Sales Operations on lead scoring, routing, and handoff standards in HubSpot that improve conversion.\nBudget, MDF & Analytics:\nLeverage AI tools to accelerate campaign development, testing, and analysis\nExperience\n7+ years of B2B demand generation experience, preferably within cloud, IT services, or SaaS.\n3+ years of hands-on web and digital marketing experience, including SEM, SEO, and conversion optimization; AEO and AEM experience is a strong plus.\nProven success driving new logo pipeline and installed base expansion revenue.\nKnowledge, Skills, and Abilities\nStrong expertise in SEM, paid social, SEO, email marketing, and ABM.\nDeep experience with HubSpot as a marketing automation platform; working knowledge of WordPress and GA4.\nStrong analytical skills, with the ability to turn data into decisions.\nExceptional project management skills, with the ability to prioritize in a fast-paced environment.\nEssential Functions\nWorking with Atlassian products (Jira, Confluence, etc.)\nWorking with Microsoft 365 products\nWorking with project management tools (e.g., Monday.com or Asana)\nWorking with HubSpot (CRM and marketing automation)\nWorking with WordPress\nWorking with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, GA4, and Google Search Console\nWorking with AI tools (e.g., Claude)\nEducation\nBachelor’s degree in Marketing, Business, or a related field preferred.\nCertifications\nTechnology-related certifications and education are a plus\nBroadcom/VMWare VCP/VCF certifications preferred\nKPI's\nNew logo marketing-sourced and influenced pipeline\nInstalled base expansion pipeline and revenue\nMQL-to-SQL and SQL-to-opportunity conversion rates\nWebsite and landing page conversion rates\nCost per lead, cost per opportunity, and program ROI\nMDF and co-op dollars secured\nWhat We Offer:\nCompetitive base salary ($110-135K) depending on experience and certifications, plus a 10% annual bonus, 401(k) match, health insurance, generous PTO, paid volunteer time off, and working with world-class co-workers who are just as dedicated and as awesome as you are.\nWhat about Otava?\nAt Otava, we are people empowering people to enable growth. We are excited for you to join us! \nAs a global leader in secure, compliant, enterprise-class cloud hosting, we deliver a full range of solutions from colocation to private and hybrid cloud computing. We’re creative thinkers who love to serve others, automate where possible, and change when required. Above all, we love to help our clients. We aim for superior client service in everything we do and strive to get even better.\nSound like you? Come join us!","description_format":"text","description_chars":4914,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[]},"benefits":["Health insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cybersecurity","Autonomous Driving","Information Security","Backup & Disaster Recovery"],"lifecycle":[{"event":"open","at":"2026-10-27T12:05:50Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":3,"expected_fill_days":33,"reasons":["conf:0","velocity","win:early"],"computed_at":"2026-10-31T05:58:55Z"},"pay":{"stated_usd_annual":135000,"is_top_pay":false},"html_url":"https://alion.io/job/otava-sr-demand-generation-manager","json_url":"https://alion.io/job/otava-sr-demand-generation-manager.json","meta":{"generated_at":"2026-10-31T18:44:02Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":29340,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":179764},"rest":"https://alion.io/mcp/rest/get_company?id=179764"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fotava-sr-demand-generation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fotava-sr-demand-generation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fotava-sr-demand-generation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/otava-sr-demand-generation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fotava-sr-demand-generation-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3330975}},{"tool":"search_jobs","arguments":{"company":"otava.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3330975},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}