{"id":2479982,"url":"https://alion.io/job/otr-solutions-demand-generation-specialist","title":"Demand Generation Specialist","company":{"id":689636,"name":"OTR Solutions","domain":"otrsolutions.com","url":"https://alion.io/company/otrsolutions","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Roswell, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":70000,"max_usd":181000,"period":"year","method":"role_country_seniority_unknown","sample_n":10077},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-10-13T20:00:48Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-22T07:50:13Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"OTR Solutions is an innovator in the transportation industry providing a suite of factoring, fuel, and business management focused solutions. We help new and established companies get fast access to the funds they need for daily operations. As a Private Equity backed FinTech company, we are looking to grow our best-in-class financial organization. \nOTR has been recognized as a “Top Workplace” by the Atlanta Journal-Constitution since 2016!\nOTR Solutions is looking for a Demand Generation Specialist to support the execution of marketing campaigns that build awareness, generate qualified leads and contribute to pipeline growth.\nReporting to the Director of Demand Generation, you'll work alongside experienced marketers to build and launch campaigns across email, paid media, digital channels, and other marketing programs. You'll gain hands-on experience with marketing automation, CRM systems, campaign analytics, and experimentation while developing a strong foundation in B2B demand generation.\nThis is a strong opportunity for an early-career marketer who is curious, analytical, organized, and eager to understand how marketing influences the entire customer journey.\nResponsibilities:\nSupport the build, launch, and monitoring of multi-channel demand generation campaigns.\nBuild and update emails, landing pages, forms, audience lists, and campaign workflows.\nAssist with audience segmentation and lead nurture programs.\nCoordinate campaign assets, timelines, and approvals with Marketing team members.\nPerform QA across campaign assets, links, forms, tracking parameters, and workflows before launch.\nMonitor campaign performance and help identify trends across engagement, leads, and conversions.\nAssist with campaign reporting and maintain accurate campaign documentation.\nSupport A/B testing across messaging, creative, audiences, and campaign experiences.\nWork within marketing automation, CRM, analytics, and campaign-management platforms.\nCollaborate with Director of Demand Generation and Sales team, and others to support campaign execution.\nGather feedback and campaign data to help identify opportunities for improvement.\nLearn to use AI and automation tools responsibly to improve productivity, research and analysis.\nStay current on digital marketing, demand generation and marketing technology trends.\nWhat we look for:\nSome experience in marketing, digital marketing, communications, internships, or a related environment.\nCollege degree in Marketing, Business, Communications or a related field preferred.\n Foundational understanding of digital marketing and an interest in B2B demand generation.\nStrong analytical curiosity and comfort working with data.\nStrong written communication and attention to detail.\nExcellent organization and ability to manage multiple assignments.\nWillingness to learn CRM, marketing automation, analytics, and paid media platforms.\nAbility to receive feedback, ask thoughtful questions, and apply what you've learned.\nSelf-motivated, collaborative, and comfortable working in a fast-paced environment.\nWhat You'll Learn\nYou'll develop hands-on experience in multi-channel campaign management, marketing automation, CRM and lead management, paid media, lifecycle marketing, funnel analytics, experimentation, attribution, and B2B revenue marketing.\nPerks and Benefits: \n OTR provides a competitive, comprehensive compensation package for our full-time employees: \nEligibility for Individual and Company bonus programs \n\nMedical, Dental, Vision, Life/ AD&D Insurance, Short-Term Disability \n\nPet Insurance, Paid Family Leave, Employee Assistance Program \n\nFully Paid Maternity Leave \n\n401(k) with Company Matching \n\nGenerous PTO, Sick/Mental Health Days, Flex Holidays + Company Paid Holidays\n\nTravel Stipend to support Work Life Balance\n\nLeadership Development and Training\n\nContinuous Learning + Professional enhancements\n\nWeekly Catered Lunches + Casual Dress Code \n\nCompany Paid Fitness Membership \n\nVolunteer Days and Opportunities with Company-Partnered Charities \n\nInternal Inclusion programs\n\nOTR’s mission is to create exceptional value for our clients by providing industry leading financing and back-office solutions. Three pillars that are crucial to supporting that mission are outstanding customer service, technology that creates efficiency for ourselves and our customers, and a culture that provides the opportunity for employees to achieve greatness.\nOTR Solutions is an Equal Opportunity Employer","description_format":"text","description_chars":4472,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Equity","Parental leave"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Factoring & Trade Finance"],"lifecycle":[{"event":"open","at":"2026-10-13T22:27:54Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":8,"expected_fill_days":479,"reasons":["conf:1","win:early"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/otr-solutions-demand-generation-specialist","json_url":"https://alion.io/job/otr-solutions-demand-generation-specialist.json","meta":{"generated_at":"2026-10-22T10:11:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7301,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":689636},"rest":"https://alion.io/mcp/rest/get_company?id=689636"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fotr-solutions-demand-generation-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fotr-solutions-demand-generation-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fotr-solutions-demand-generation-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/otr-solutions-demand-generation-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fotr-solutions-demand-generation-specialist"}]}