{"id":1744515,"url":"https://alion.io/job/otsi-global-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":97069,"name":"Otsi Global","domain":"otsi-global.com","url":"https://alion.io/company/otsi-global","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":46,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"contractor","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Boise, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":68000,"max_usd":136000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1468},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"LLM","optional":false},{"name":"Platform Engineering","optional":false}],"status":"live","first_seen_at":"2026-10-02T00:00:00Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-23T01:40:32Z","board_verified":true,"closed_at":null,"days_open":21,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":21},"description":"Object Technology Solutions, Inc (OTSI) has an immediate opening for a Digital Marketing Manager 3 Digital Marketing Manager 3 (Boise, ID - Onsite) MAJOR RESPONSIBILITES:Own end-to-end blog process (writing through approval)\nCreate and optimize website content (blogs, glossary, product, and other pages)\nConduct keyword research and improve search rankings\nAnalyze performance (traffic, impressions, keyword rankings) and report metrics\nAudit existing content and fill SEO gaps\nSupport AI-related initiatives (prompt analysis, improving visibility in LLMs, use AI tools for drafting) SKILLS AND ABILITIES REQUIRED: Core SEO Execution\nConduct keyword research for blog and glossary topics using SEO tools (e.g., SEMrush)\nCreate SEO-driven content outlines for blog articles and product pages (structure, headings, intent, and target keywords) for business units\nCoordinate with writers, agencies, internal teams, and AI tools to move content through production stages\nManage content workflow from intake through publication (backlog → in progress → review → published)\nMaintain content pipeline visibility and status tracking for stakeholders\nTrack and report basic content performance\nReport on content performance, highlighting what was successfully executed versus what did not meet expectations\nReview and optimize draft content to ensure strong SEO structure and alignment with target keywords\nConduct off-site outreach to build high-quality backlinks\nStrengthen internal linking by strategically connecting related pages across the site GEO & LLM Optimization\nEnhance existing content for GEO performance by rewriting definitions, structuring answer-first sections, and improving clarity for AI-driven search\nDevelop and expand FAQ sections using targeted queries, ensuring concise, technically accurate, and AI-friendly responses\nApply consistent content structuring best practices (headers, bullets, short-form answers) to improve retrieval in AI Overviews and LLMs\nStrengthen entity coverage and internal linking by incorporating related technologies, use cases, and optimized anchor text\nExecute scalable on-page optimizations using provided briefs, checklists, and tools to improve visibility across search and generative platforms QUALIFICATIONS AND EXPERIENCE\nBachelor’s degree in Marketing, Communications, English, or a related field\n3+ years experience in SEO, content marketing, or digital marketing\nFamiliarity with SEO tools (SEMrush or similar)\nStrong understanding of keyword research and search intent\nFamiliarity with GEO concepts and AI search optimization - understanding of how LLMs discover, read, and cite content\nExperience writing or editing for AI-readiness, including semantic structure, conversational keyword integration, and entity optimization\nStrong cross-functional collaboration skills, including the ability to work directly with tech teams on site health and schema implementation needs\nStrong communication skills and attention to detail\nExperience with project management platforms (Workfront)\nExposure to analytics tools (Google Analytics, Adobe Analytics)\nBackground in B2B or technical content environments (Semiconductors, memory and storage)\nAbility to write technical content (AI tools may assist with drafting)\nExposure to GEO tools such as Athena, Gradial, or similar platforms that track AI visibility and citations\nExperience with AI agents, humanizing AI content, etc\nAbout us About us: OTSI is a global technology partner providing enterprise IT consulting, digital solutions, and managed services. 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