Assistant/Manager, International Business (F&B Franchise)

Franchise & Market Development

• Lead and coordinate new overseas market setups, including business incorporation, trademark and office setup/store build-outs.
• Oversee the full project lifecycle: construction, procurement, pre-opening training, operational handover, and post-opening support.
• Support the review and execution of market-specific legal requirements in collaboration with internal legal teams or external counsel.
• Develop and maintain franchise manuals, including operational and food service SOPs, ensuring consistency and quality across markets.

Partner Relationship Management

• Act as the primary liaison between overseas partners and internal teams (Operations, Culinary, Marketing, Supply Chain, etc.).
• Build strong, collaborative relationships with franchise/JV partners through clear communication and consistent support.
• Address partner queries and provide ongoing support to help achieve operational excellence and commercial results.

• Organise and oversee training programs for partner staff across all levels - pre-opening, opening, and ongoing.

Project Management & Execution

• Manage project timelines and track cross-functional deliverables across multiple concurrent market launches.

• Coordinate effectively with key departments (Design, Construction, Procurement, etc.) to meet launch deadlines.

Operational & Commercial Support

• Support the development of business plans, budgets, and launch timelines with new partners.

• Monitor partner performance and suggest improvements to enhance operational standards and profitability.
• Oversee procurement and logistics coordination, ensuring efficient cross-border supply chain flows.
• Work closely with Finance to ensure timely partner payments and assist in reconciliation or follow-up where required.

General & Strategic Support

• Conduct market research and assist in evaluating new business opportunities.
• Support leadership with internal reporting and presentations following store launches.
• Contribute to internal knowledge sharing by capturing lessons learned and refining workflows for future rollouts.
• Assist with special projects and strategic initiatives as directed by General Manager

Requirements

• Bachelor’s degree in Business, Marketing, International Business, or a related field.
• Minimum 3-6 years of experience in franchise operations, international business development, or a relevant field
• Excellent written and oral skills in both English and Mandarin Chinese. Knowledge of foreign languages will be a plus
• Strong interpersonal and relationship-building abilities
• Strong project management skills and attention to detail
• Ability to work independently and navigate cross-cultural environments
• Willingness to travel when required

Benefits

• Annual Leave, Family Care Leave & Paid Medical Leave
• Annual Wage Supplement
• Performance Bonus & Annual Salary Increment
• Group Medical, Hospitalisation & Dental Insurance
• Long Service Award
• Professional Growth & Development
• Education Assistance
• External Training Sponsorship
• Staff Discounts
• Staff Referral Scheme
• Staff Meals Provided