{"id":658982,"url":"https://alion.io/job/outset-product-marketing-manager","title":"Product Marketing Manager","company":{"id":450353,"name":"Outset","domain":"outset.ai","url":"https://alion.io/company/outset-3","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":79,"open_postings":6,"ghost_share":0,"stale_share":0.833,"repost_share":0,"time_to_fill_p50_days":29,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":160000,"max":200000,"currency":"USD","period":"year","gross":null,"usd_annual":200000},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false}],"status":"live","first_seen_at":"2026-09-10T20:44:43Z","employer_posted_date":"2026-09-10","last_verified_at":"2026-11-02T14:37:37Z","board_verified":true,"closed_at":null,"days_open":52,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":52},"description":"Outset invented a better way to do research: AI-powered user interviews.\nGlobal brands like Hubspot, Microsoft, Uber and Nestle use Outset to achieve deeper, qualitative insights about their users at unprecedented speed and scale.\nThe research industry is massive (>$140B and growing) and ripe for disruption. Incumbents are outdated, slow, and burdened by high-cost services. That's our opportunity.\nOutset is backed by top Silicon Valley investors and raised a $30M Series B in December 2025-less than six months after our Series A-led by Radical Ventures with participation from M12 (Microsoft’s venture arm), 8VC, Y Combinator, and Adverb Ventures.\nThe raise follows a breakout year, with our business growing 8x as enterprise customers across industries adopt our category, AI-moderated research, as the new standard for understanding people.\nWe’re a tight-knit team serving some of the world’s largest enterprises.\nWe’re looking for a Product Marketing Manager (PMM) to own go-to-market strategy, positioning, and product storytelling. You’ll partner closely with Product, Sales, and Customer Success to translate product value into compelling messaging, launch new features, and drive market adoption. This role is ideal for someone who thrives in a hyper-fast paced environment, can both plan strategy and execute, and is exceptional at cross-functional collaboration and creative storytelling.\nResponsibilities\nDrive awareness and adoption of our product through compelling narratives and expert storytelling\n\nDevelop and execute go-to-market (GTM) plans for new product launches and feature enhancements.\n\nOwn product messaging, positioning, and competitive differentiation across channels.\n\nConduct market research and customer insights work to uncover needs, trends, and growth opportunities.\n\nCreate enablement materials (decks, one-pagers, playbooks) to arm Sales and Customer Success with clear, effective messaging to drive pipeline and customer adoption.\n\nPartner closely with content to ensure our product marketing and content marketing strategies are aligned-and create content where needed.\n\nPartner closely with growth to create content and messaging for email drip campaigns throughout the customer lifecycle.\n\nEnsure customers are a key part of all of our content, and create customer-specific content to support sales.\n\nDeeply understand the competitive landscape and rigorously train the team on our differentiators + how to competitively sell / inform product decisions to differentiate further\n\nImplement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing, including demos, videos, resources, etc.\n\nQualifications\n4-7 years of experience in product marketing, ideally in B2B SaaS or technology environments.\n\nProven success managing full-cycle product launches or go-to-market initiatives.\n\nStrong understanding of buyer journeys, market segmentation, and competitive analysis.\n\nExcellent storytelling, writing, and presentation skills.\n\nHighly collaborative and comfortable working with cross-functional teams.\n\nComfort with and/or ability to quickly learn these tools for competitive intelligence, 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