Digital Marketer

Requirements: Experience: Minimum 2+ years of hands-on digital marketing experience with a focus on paid media and performance marketing Platform Proficiency: Demonstrated experience running campaigns on Meta Ads Manager, Google Ads, & Facebook; experience with additional ad platforms a plus Landing Page and Funnel Knowledge: Strong understanding of landing page structure and marketing funnel logic, with the ability to execute and optimize across each stage to drive lead conversion Analytical Ability: Comfortable interpreting campaign data, identifying trends, and reporting performance to leadership clearly and consistently Lead Generation Industry Experience: Prior experience in a lead generation, performance marketing, or multi-vertical environment strongly preferred Communication: Strong written and verbal English communication skills; able to operate independently while executing within a defined strategic direction Core responsibilities: Paid Media Management: Plan, launch, and manage paid advertising campaigns across Meta, Facebook, Google Ads, and other relevant platforms to drive qualified lead generation for multiple industry verticals Landing Page Execution: Execute and optimize landing pages tailored to specific industries, ensuring alignment with campaign goals and audience targeting Funnel Management: Oversee end-to-end marketing funnels from ad creative through to lead capture, maintaining consistency across all touchpoints Campaign Reporting: Track, analyze, and report on campaign performance metrics, providing actionable insights to leadership on spend efficiency and lead quality Multi-Vertical Execution: Adapt and execute campaigns across multiple brands and industry verticals as needed, maintaining performance standards and messaging consistency across each property Platform Expansion: Research and test emerging ad platforms and channels to identify additional lead generation opportunities beyond existing paid media mix

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities. Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!