{"id":3039385,"url":"https://alion.io/job/overflow-agency-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":116656,"name":"Overflow Agency","domain":"overflow.agency","url":"https://alion.io/company/overflow","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"C","score":64,"open_postings":10,"ghost_share":0.6,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":77000,"max_usd":150000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":450},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"HubSpot","optional":false},{"name":"SQL","optional":false},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-10-21T19:51:08Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-31T11:21:49Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":9},"description":"Who We Are\nOverflow is a Series C, growth-stage technology company on a bold mission: to inspire the world to give. We're a vertical fintech and SaaS platform unlocking more ways to give - cash, stock, crypto, and beyond - through a beautifully designed ecosystem built for high-impact churches, nonprofits, and mission-driven institutions.\nBacked by Uncork Capital, Craft Ventures, Salesforce Ventures, R7, and WIF (one of the largest lenders to faith and philanthropic organizations in the country), we're building the infrastructure that makes generosity frictionless at scale.\nOur Founding Principles\nOverflow was founded on the belief that generosity transforms people and communities. Inspired by Proverbs 11:24 - \"The world of the generous gets larger and larger\" - we operate with integrity, stewardship, service, and excellence.\nHow We Work\nOverflow operates with a flexible work model. While there is no company-wide in-office requirement, some teams may establish in-person collaboration rhythms based on their function, goals, and team needs.\nWe maintain offices in Los Gatos, CA and Birmingham, AL for team collaboration, coworking, meetings, and intentional in-person connection. For this role, Monday and Wednesday are collaboration days at one of these two offices - these in-person touchpoints with Brand, Sales, and Success are core to how this team operates.\nAbout the Role\nYou'll own the prospect journey with Overflow, from first touch to marketing qualified lead - building the email, SMS, and in-app sequences that turn interested churches, nonprofits, and purpose-driven companies into qualified pipeline for our BDR team. You'll also run the upsell and renewal campaigns that support Sales and Customer Success, who own the calls and the relationships, while you own the campaigns that warm them up.\nThis is a hands-on role for a marketer who loves the craft of lifecycle work - journeys, triggers, segmentation, deliverability - and wants that craft to serve a mission bigger than the funnel. You'll work in HubSpot daily, partner closely with Brand, Sales, and Success, and report to the Head of Brand & Marketing.\nWhat You Will Do\nProspect Lifecycle & Funnel Strategy\nOwn the prospect journey from first touch to marketing qualified lead, and design the handoff that sets BDRs up to convert MQLs to SQLs\n\nMap prospect journeys for church leaders, operators, and nonprofit decision makers, and identify the moments that matter most\n\nDefine lead scoring and MQL criteria in partnership with Sales, and own the handoff mechanics - routing, timing, and suppression rules during active sales cycles\n\nPartner with the Head of Brand & Marketing to keep lifecycle messaging aligned with Overflow's voice and mission\n\nSequences & Marketing Automation\nBuild, launch, and maintain automated sequences in HubSpot across email, SMS, and in-app touchpoints, including nurture flows and re-engagement programs\n\nWrite and edit clear, warm, on-brand copy that makes automated outreach feel personal and human\n\nOwn the lifecycle send calendar across seasonal giving moments, including year-end giving, and product launches\n\nMaintain list health, deliverability, and compliance across all channels, including CAN-SPAM and TCPA for SMS\n\nExpansion & Renewal Campaigns\nDesign and launch the upsell, cross-sell, and renewal campaigns that support Sales and Customer Success - they own the calls and the relationships, you own the campaigns that warm them up\n\nDevelop audience segments based on funnel stage, behavior, and organization type\n\nPersonalize campaigns for churches, nonprofits, and purpose-driven companies at different stages of adoption\n\nExperimentation, Analytics & Reporting\nDefine and track funnel KPIs, including MQL volume, MQL-to-SQL conversion, and campaign-sourced pipeline\n\nRun A/B tests across subject lines, content, timing, and journeys, and ship what works\n\nReport performance and insights to marketing and company leadership, translating data into clear next steps\n\nWhat You Should Have\n3-5 years of experience in lifecycle, email, or demand generation marketing, ideally in B2B SaaS, fintech, or the nonprofit and faith space\n\nHands-on experience building automated campaigns in HubSpot or a comparable marketing automation platform\n\nA track record of growing MQL volume and lead-to-MQL conversion through automated sequences\n\nExceptional written communication skills - you can make an automated email feel personal, warm, and human\n\nStrong analytical skills, including campaign reporting, A/B testing, and segmentation\n\nAlignment with Overflow's mission and values, including our commitment to serving the evangelical Christian church space alongside the wider nonprofit sector\n\nCommitment to hybrid work, including in-person collaboration days (currently Monday and Wednesday)\n\nBachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience\n\nIt'd Be Nice If You Had\nExperience with SMS marketing and TCPA compliance\n\nA track record partnering closely with Sales and Customer Success in a B2B SaaS environment\n\nFamiliarity with the nonprofit, philanthropy, or faith-based technology space\n\nComfort managing many campaigns, calendars, and stakeholders at once\n\nOur Compensation Philosophy\nOverflow's compensation philosophy is rooted in Carta Total Compensation benchmarks, ensuring pay that is competitive by role, geography, and function. Actual compensation may vary based on factors including job-related skills, experience, interview performance, and market data.\nTotal compensation may also include equity, performance-based bonuses (for eligible roles), and a comprehensive benefits package. As a Series B company, we believe equity is a meaningful part of building long-term ownership - when Overflow wins, our team should share in that upside.\nBenefits & Perks\nOverflow offers a thoughtful benefits package designed to support your well-being, growth, and life outside of work, including:\nCompetitive base salary with equity and commission eligibility\n\nMedical, dental, and vision coverage for employees and dependents\n\nGenerous paid time off and company holidays\n\nPaid parental leave\n\n401(k) retirement plan\n\nDedicated mental health and therapy stipend to support personal well-being\n\nTeam retreats and intentional in-person gatherings throughout the year\n\nOverflow is proud to be an equal opportunity employer and is committed to building a diverse and inclusive team.","description_format":"text","description_chars":6462,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Flexible schedule","Hybrid work","Parental leave","Retirement plans"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Web Development Services","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-21T22:17:59Z"}],"visa":[],"liveness":{"score":57,"band":"ok","label":"Likely open","p_open":1,"p_active":0.571,"p_room":1,"age_days":9,"expected_fill_days":30,"reasons":["conf:2","stale_co","win:early"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/overflow-agency-lifecycle-marketing-manager","json_url":"https://alion.io/job/overflow-agency-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-10-31T13:11:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20521,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":116656},"rest":"https://alion.io/mcp/rest/get_company?id=116656"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Foverflow-agency-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Foverflow-agency-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Foverflow-agency-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/overflow-agency-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Foverflow-agency-lifecycle-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3039385}},{"tool":"search_jobs","arguments":{"company":"overflow.agency","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3039385},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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