{"id":1506574,"url":"https://alion.io/job/p99soft-seo-sem-specialist","title":"SEO & SEM Specialist","company":{"id":3801201,"name":"P99soft","domain":"p99soft.com","url":"https://alion.io/company/p99soft","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Pune, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Ahrefs","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Screaming Frog","optional":false},{"name":"HubSpot","optional":true},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-09-30T03:58:21Z","employer_posted_date":null,"last_verified_at":"2026-09-30T03:58:21Z","board_verified":false,"closed_at":null,"days_open":22,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":22},"description":"Job Title: SEO & SEM Specialist\n\nLocation: Hyderabad / Pune / Hybrid\n\nExperience: 2–3 Years\n\nJob Summary\n\nWe are seeking a hands-on SEO & SEM Specialist with 2–3 years of experience in SEO, paid search, and B2B digital marketing.\n\nWhat This Role Does\n\nOwn both organic (SEO) and paid (Google and LinkedIn Ads) search for a P99Soft — the goal is to bring in the right kind of website visitors and turn them into qualified leads, not just traffic.\n\nDay-to-day Responsibilities\n\nResearch what potential prospects/customers are searching for, and build keyword strategy around it\nOptimize website pages (blogs, service pages, landing pages) so they rank better on Google\nFix technical SEO issues (site speed, broken links, mobile issues, etc.)\nRun and manage Google and LinkedIn Ads campaigns — budgets, targeting, keywords, ad copy\nTrack what's working using GA4, Search Console, and conversion data\nImprove landing pages to convert more visitors into leads (A/B testing, fixing weak CTAs, etc.)\nWork closely with Content, Design, Web Development, Sales/SDR and internal teams for the right messaging and quality of leads\nSend weekly/monthly reports showing performance improvement and next steps\n\nMust-have Skills\n\nSEO (on-page + off-page + technical)\nGoogle Ads / LinkedIn Ads paid search\nGA4, Search Console, Tag Manager\nSEO tools (SEMrush, Ahrefs, Screaming Frog)\nLanding page optimization\nB2B Digital lead-gen experience\n\nNice-to-have\n\nBackground in IT/SaaS/Tech companies\nCRM experience (Salesforce, HubSpot, Zoho and similar)\nA/B testing, backlinks, AI search optimization exposure\n\nBenefits\n\nCompetitive salary and performance-based bonuses.\n\nComprehensive health insurance.\n\nPaid time off and flexible working hours.\n\nProfessional development opportunities and support for continuing education. Udemy Learning Licenses to enhance skills and stay up-to-date with the latest technology.\n\nP99soft is an equal-opportunity employer\n\nP99soft is an equal-opportunity employer. At P99soft, we are committed to providing equal employment opportunities regardless of job history, disability, gender identity, religion, race, color, caste, marital/parental status, veteran status, or any other special status. We stand against the discrimination of employees and individuals and are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the designated roles and responsibilities.\n\nLife@P99soft\n\nAt P99soft, we believe in creating a work environment that balances professional excellence with personal well-being. Our vibrant office culture is built on mutual respect, inclusivity, and a shared passion for innovation. We host regular team-building activities, workshops, and social events to foster a sense of community and collaboration among our employees. Join us and be part of a team that values your contributions and supports your growth\n\nAbout Us\n\nP99soft is a leading IT Services and IT Consulting company dedicated to making our customers business operations seamless by providing them with digital services and applications using the latest technologies. We are committed to bringing excellence to all our creations. We need passion, empathy, and being customer-focused to achieve technical excellence. We believe in transparency through open communication and work with honesty and integrity while dealing with our customers and partners.\n\nOur Vision: To lead digital transformation for our customers, delighting them at every step, while empowering our employees and fostering success.\n\nOur Mission: To attain our objectives within a framework of integrity, transparency, and respect for our clients, employees, partners, and the community, fostering mutual trust and sustainable growth.\n\nJourney towards digital transformations begins here. Our talented teams help you make informed decisions, enhance operation efficiencies, create state-of-the-art visual interfaces, and design dynamic workflows to bring a better customer experience. Our engineering teams take complete ownership of assigning the right talent and architecting solutions using the latest technologies.","description_format":"text","description_chars":4121,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule","Health insurance","Professional development"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Science & Engineering","Engineering Services"],"lifecycle":[{"event":"open","at":"2026-09-30T06:00:32Z"}],"visa":[],"liveness":{"score":33,"band":"fade","label":"Fading","p_open":0.85,"p_active":0.696,"p_room":0.55,"age_days":22,"expected_fill_days":20,"reasons":["seen:22","velocity","win:tail","comp:junior"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/p99soft-seo-sem-specialist","json_url":"https://alion.io/job/p99soft-seo-sem-specialist.json","meta":{"generated_at":"2026-10-22T20:53:56Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5169,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3801201},"rest":"https://alion.io/mcp/rest/get_company?id=3801201"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fp99soft-seo-sem-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fp99soft-seo-sem-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fp99soft-seo-sem-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/p99soft-seo-sem-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fp99soft-seo-sem-specialist"}]}