{"id":1920403,"url":"https://alion.io/job/pace-analytical-vp-marketing","title":"VP Marketing","company":{"id":2287819,"name":"Pace Analytical","domain":"pacelabs.com","url":"https://alion.io/company/pacelabs","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":76,"open_postings":32,"ghost_share":0,"stale_share":0.969,"repost_share":0,"time_to_fill_p50_days":23,"computed_at":"2026-10-14T06:34:16Z"}},"role":"Sales","role_family":"Sales","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":88000,"max_usd":176000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2281},"experience_years_min":15,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-05T17:55:30Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-13T23:41:42Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Shift:\nMonday through Friday, 8:00 AM - 5:00 PMAre you ready to work making the world a safer, healthier place? Join our mission to continuously move science forward; to innovate and advance all aspects of our business to improve the health and safety of our communities and lives.\nVP - Marketing\nSUMMARY:\nLeads Pace's enterprise marketing function and develops and executes a unified marketing strategy supporting growth across Pace Analytical Services, Pace Life Sciences, and Corporate initiatives. Partners with executive leadership, commercial teams, operations, scientific leaders, and corporate functions to strengthen the Pace brand, accelerate revenue growth, improve customer engagement, and expand market presence. Serves as the senior marketing leader for the organization and transforms marketing into a strategic growth engine through market intelligence, customer insights, digital capabilities, thought leadership, and demand generation that drive measurable business outcomes.\nESSENTIAL FUNCTIONS:\nEnterprise Marketing Strategy\nDevelop and execute an enterprise-wide marketing strategy aligned with Pace's strategic growth objectives.\nCreate a unified market presence while supporting the unique value propositions of individual business units.\nLead long-term branding, positioning, and customer engagement strategies.\nAdvise executive leadership on market trends, customer needs, competitive dynamics, and growth opportunities.\nEstablish enterprise marketing priorities, investments, and performance measures.\nDemand Generation and Revenue Growth\nDrive qualified lead generation and pipeline growth across all business segments.\nPartner with commercial leadership to improve customer acquisition, retention, and share-of-wallet growth.\nDevelop segmentation strategies and targeted growth initiatives for priority markets and customer groups.\nImplement account-based marketing, digital campaigns, customer nurturing programs, and content strategies.\nOptimize marketing investment to maximize return on investment and revenue impact.\nBrand and Market Positioning\nServe as steward of the Pace brand across all customer-facing channels.\nEnsure consistency of messaging, visual identity, and market positioning throughout the organization.\nDevelop thought leadership strategies that strengthen Pace's reputation as a scientific and technical services leader.\nOversee strategic communications supporting customer engagement, market visibility, and industry influence.\nSupport executive visibility, speaking engagements, industry events, and customer-facing initiatives.\nDigital Marketing and Customer Experience\nLead enterprise digital marketing strategy, including website management, search optimization, social media, marketing automation, and analytics.\nImprove customer engagement throughout the buying journey.\nUtilize data and analytics to enhance campaign performance and customer experience.\nDrive modernization of marketing technology platforms and capabilities.\nMarket Intelligence and Commercial Enablement\nEstablish a disciplined market intelligence function to monitor customer needs, industry trends, competitive activity, and emerging opportunities.\nTranslate market insights into actionable growth strategies.\nSupport commercial teams with sales enablement tools, customer intelligence, and value-based messaging.\nPartner with business leaders to launch new services, expand into new markets, and strengthen customer relationships.\nEnterprise Leadership\nBuild and lead a high-performing marketing organization focused on accountability, innovation, and business impact.\nDevelop talent, succession plans, and organizational capability within the marketing function.\nFoster strong partnerships across Operations, Sales, Scientific Leadership, Human Resources, Finance, and Corporate functions.\nSupport enterprise strategic initiatives, including acquisitions, integration efforts, and market expansion activities.\nServe as a member of the extended leadership team and contribute to enterprise strategy discussions.\nQUALIFICATIONS:\nEducation and Experience:\nBachelor's degree in Marketing, Business, Communications, Life Sciences, or a related field; AND 15 or more years of progressive marketing leadership experience, including demonstrated success building and leading marketing organizations in complex business-to-business environments; OR an equivalent combination of education, training, and experience.\nRequires experience developing enterprise marketing strategies across multiple products, services, business units, or customer segments; translating marketing investment into measurable commercial outcomes; working directly with senior leadership teams; and leading digital marketing, marketing automation, customer analytics, and modern demand-generation practices. Requires strong executive presence and strong financial and business acumen.\nPreferred Qualifications:\nMaster's degree in Business Administration or a related field.\nExperience in laboratory services, life sciences, healthcare services, environmental services, testing and inspection, professional services, or other technical business-to-business industries.\nExperience within private equity-backed organizations.\nExperience supporting acquisitions and post-acquisition integration.\nExperience leading marketing transformation and capability-building initiatives.\nRequired Knowledge:\nKnowledge of enterprise marketing strategy, brand management, market positioning, segmentation, demand generation, and customer lifecycle practices in complex business-to-business environments.\nKnowledge of digital marketing, website management, search optimization, social media, marketing automation, customer analytics, and modern marketing technology platforms.\nKnowledge of market intelligence methods used to evaluate customer needs, industry trends, competitive activity, and emerging growth opportunities.\nKnowledge of commercial enablement practices, including account-based marketing, customer nurturing, value-based messaging, and new-service launches.\nKnowledge of financial planning, marketing investment analysis, performance measurement, and return-on-investment evaluation.\nRequired Skills:\nThe successful candidate will demonstrate:\nEnterprise thinking and strategic vision.\nStrong commercial and growth orientation.\nCustomer-centric leadership.\nData-driven decision making.\nExecutive influence and stakeholder management.\nChange leadership and organizational development.\nStrong communication and storytelling capabilities.\nAbility to balance strategy with execution.\nPerformance Expectations:\nSuccess in this role will be measured through:\nEnterprise revenue growth.\nMarketing-generated pipeline and lead quality.\nCustomer acquisition and retention outcomes.\nBrand awareness and market positioning.\nGrowth in targeted markets and segments.\nDigital engagement and marketing return on investment.\nEffectiveness of commercial enablement initiatives.\nDevelopment and engagement of the marketing team.\nContribution to enterprise strategic objectives.\nPHYSICAL/MENTAL REQUIREMENTS:\nMobility to work in an office setting, use standard office equipment, and sit for extended periods of time; strength to lift and carry up to 10 pounds; vision to read printed materials and computer screens; and hearing and speech to communicate in person or by telephone.\nWORKING ENVIRONMENT:\nWork is performed in an office setting and may include flexible or hybrid work arrangements. The role requires regular interaction with executive leadership, business leaders, employees, customers, and external stakeholders and may require travel to company locations, customer meetings, and industry events.\nFind Your Place at Pace - We need you - your curiosity, your talents, and your drive - to help us advance this important work.\nBenefits\nWhen you join Pace®, you commit to work that makes a positive impact on our communities and our world. We commit to supporting you with benefits and perks that make a positive impact on your life. Full-time roles are eligible for our comprehensive benefits program which includes competitive salaries, medical, dental vision, 401K retirement savings plan (100% vested immediately in the employer match), life, disability and voluntary benefits, paid time off for holiday, sick and vacation days, HSA, wellness program, flexible spending accounts, tuition reimbursement, Employee Assistance program, parental leave, optional legal coverage and ID theft.\nEqual Opportunity Employer\nPace® provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, creed, color, religion, genetics, protected veteran status, national origin, sex, age, disability, marital status, sexual orientation, gender identity or expression, citizenship, or any other characteristic protected by federal, state or local laws. 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