{"id":2675894,"url":"https://alion.io/job/pacific-health-group-digital-marketer","title":"Digital Marketer","company":{"id":5092,"name":"Pacific Health Group","domain":"mypacifichealth.com","url":"https://alion.io/company/mypacifichealth","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":95,"open_postings":37,"ghost_share":0,"stale_share":0.216,"repost_share":0,"time_to_fill_p50_days":57,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":70400,"max":78800,"currency":"USD","period":"year","gross":null,"usd_annual":78800},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Canva","optional":false},{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"Mailchimp","optional":false}],"status":"live","first_seen_at":"2026-10-16T04:56:23Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-23T18:03:59Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Location: Hybrid - Remote\nEmployment Type: Full-Time\nPay Range: $70,400-$78,800 annually\n\nAbout Pacific Health Group\nAt Pacific Health Group, we are at the forefront of revolutionizing healthcare. You will play a vital role in this mission. We are dedicated to improving health outcomes by addressing social determinants of health and coordinating comprehensive community-based services, particularly through our programs. If you are passionate about making a difference and have the skills to lead in this dynamic environment, we invite you to join our team.\nOverview\nThe Digital Marketer will be responsible for creating, implementing, and optimizing Pacific Health Group’s online marketing strategy to amplify our mission, engage target audiences, and drive participation in our programs. This role blends creative storytelling with data-driven strategy-leveraging social media, email marketing, paid advertising, and website optimization to connect communities with our life-changing healthcare services. You will collaborate closely with leadership, outreach teams, and our in-house creative team to ensure our digital presence reflects our brand values and directly supports organizational goals.\nKey Responsibilities\nDigital Campaign Strategy & Execution\nDevelop and manage multi-channel marketing campaigns (social, search, email, display) to increase brand awareness and engagement.\nCreate campaign calendars aligned with organizational priorities, health awareness months, and program launches.\nCollaborate with internal teams to ensure digital campaigns reflect current initiatives and service offerings\nTraditional Marketing & Advertising\nPlan and execute offline marketing campaigns including print advertisements, radio spots, direct mailers, and community bulletin placements.\nDevelop brochures, posters, banners, and other physical materials to support outreach teams and event promotion.\nCoordinate with local newspapers, magazines, and broadcast media for ad placements and feature stories.\nManage vendor relationships for printing, signage, and promotional merchandise.\nEnsure all offline marketing efforts align with brand standards, messaging consistency, and cultural sensitivity for the communities we serve.\nTrack the reach, response rates, and overall ROI of traditional campaigns, using insights to guide future strategies.\nPartner with the Publicist and Graphic Designer to integrate traditional media campaigns with digital efforts for maximum visibility and impact.\nContent Creation & Management\nWrite, edit, and publish content across social platforms, email newsletters, and website pages.\nPartner with the Publicist and Graphic Designer to produce engaging visuals, videos, and stories for campaigns.\nMaintain a consistent brand voice and style across all digital channels.\nSocial Media Management\nOversee daily posting, engagement, and monitoring on platforms including Facebook, Instagram, LinkedIn, and emerging channels.\nDevelop strategies to increase followers, shares, and positive engagement.\nRespond to comments, messages, and inquiries in a timely, professional manner.\nAnalytics & Optimization\nTrack and report on key performance indicators (KPIs) for all campaigns.\nAnalyze campaign data to make informed recommendations for improving reach, conversions, and ROI.\nConduct A/B testing to refine ad creative, messaging, and targeting.\nSEO & Website Support\nOptimize web pages and blog posts for search engine visibility.\nCollaborate with web developers to ensure the site is user-friendly, accessible, and aligned with marketing goals.\nUpdate landing pages and service information as needed.\nExample Scenarios\nScenario 1: Program Enrollment Push\nYou design and launch a targeted Facebook Ads campaign promoting Enhanced Care Management services to high-need zip codes. The campaign’s video testimonials generate 50% more clicks than previous static ads, leading to a spike in inquiries.\nScenario 2: Event Promotion\nYou create a coordinated email, social media, and Google Ads campaign for a community health fair. On event day, attendance exceeds expectations, with over 200 new participant sign-ups directly attributed to your marketing efforts.\nScenario 3: Campaign Optimization\nAfter analyzing engagement data, you discover Instagram Reels featuring behind-the-scenes outreach work get 3x the reach of static posts. You shift strategy to prioritize more video storytelling, resulting in higher program awareness.\nSuccess Measures\nIncreased program inquiries and enrollments generated from digital campaigns.\nGrowth in social media reach, engagement, and community size.\nHigher email open and click-through rates.\nImproved conversion rates from paid ad campaigns.\nRequirements\n3-5 years of digital marketing experience, preferably in healthcare, nonprofit, or mission-driven sectors.\nProven experience managing paid advertising campaigns on Google, Facebook, and Instagram.\nProficiency with email marketing tools (e.g., Mailchimp, Constant Contact) and social media management platforms (e.g., Hootsuite, Buffer).\nStrong writing and editing skills for digital content.\nWorking knowledge of SEO best practices and Google Analytics.\nAbility to interpret data and make data-driven marketing decisions.\nFamiliarity with graphic design tools (Canva, Adobe Creative Suite) is a plus. \nMust be willing to work occasional evenings and weekends as needed.\nBenefits\nTime Off & Leave\n160 Hours of Paid Time Off (PTO)\n12 Paid Holidays per year, including your birthday and one floating holiday after 1 year of employment\n4 Paid Volunteer Hours per Month to support causes you care about\nBereavement Leave, including Fur Baby Bereavement\nHealth & Wellness\n90% Employer-paid Employee-Only Medical Benefits\nFlexible Spending Account (FSA)\nShort-Term & Long-Term Disability | AD&D\nEmployee Assistance Program (EAP)\nFinancial & Professional\n401(k) with Company Match\nMonthly Stipend\nOpportunities for professional development and internal growth\nCulture & Perks\nEmployee Discounts via Great Work Perks and Perks at Work\nQuarterly In-Person Events\nEqual Opportunity Employer\nPacific Health Group is an Equal Opportunity Employer. We are committed to creating an inclusive and equitable workplace where all individuals are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, religion or creed, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity or gender expression, sexual orientation, national origin or ancestry, citizenship status, physical or mental disability, medical condition (including cancer and genetic characteristics), age (40 and over), marital status, military or veteran status, genetic information, or status as a victim of domestic violence, assault, or stalking. We value diversity in all forms and encourage individuals from historically underrepresented communities to apply.\nJob Application & Offer Disclaimer\nPacific Health Group is committed to maintaining a transparent, lawful, and secure hiring process in compliance with California labor laws and employment standards. No candidate will be offered employment without meeting the required qualifications and skillset for the position and successfully completing all steps of our recruitment process, which include:\nSubmission of a completed internal application via our HRIS system\nA formal pre-screen with our recruiting team\nCompletion of a skills assessment (if applicable to the position)\nParticipation in a final interview with hiring leadership\nReceipt of a formal verbal offer from our authorized hiring team\nAI & Human Interaction (HI) in Recruitment\nPacific Health Group is committed to fairness, equity, and transparency in our hiring practices. We use AI (Artificial Intelligence) tools to help match candidate resumes against our job descriptions, focusing on qualifications, skillsets, and location.\nAll resumes that meet these criteria are then reviewed by HI (Human Interaction) - our recruiting and HR team. Pacific Health Group remains true to our Equal Employment Opportunity (EEO) statement, ensuring that every candidate is given fair and consistent consideration.","description_format":"text","description_chars":8225,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Professional development"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Care Coordination & Population Health","Public Health & Prevention"],"lifecycle":[{"event":"open","at":"2026-10-16T04:56:23Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":7,"expected_fill_days":57,"reasons":["conf:4","win:early"],"computed_at":"2026-10-23T05:54:15Z"},"pay":{"stated_usd_annual":78800,"is_top_pay":false},"html_url":"https://alion.io/job/pacific-health-group-digital-marketer","json_url":"https://alion.io/job/pacific-health-group-digital-marketer.json","meta":{"generated_at":"2026-10-23T21:55:51Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4360,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5092},"rest":"https://alion.io/mcp/rest/get_company?id=5092"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpacific-health-group-digital-marketer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpacific-health-group-digital-marketer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpacific-health-group-digital-marketer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/pacific-health-group-digital-marketer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpacific-health-group-digital-marketer"}]}