{"id":2374980,"url":"https://alion.io/job/pack-email-marketer","title":"Email Marketer","company":{"id":4416545,"name":"Pack","domain":"pack.com","url":"https://alion.io/company/pack-7","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["AR","BR","MX","SI","UY"],"hiring_countries_total":5,"salary":null,"salary_estimate":{"min_usd":40000,"max_usd":93000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":4410},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"HubSpot","optional":false},{"name":"Iterable","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":true}],"status":"live","first_seen_at":"2026-06-16T00:00:00Z","employer_posted_date":"2026-06-16","last_verified_at":"2026-10-13T07:41:02Z","board_verified":true,"closed_at":null,"days_open":119,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":119},"description":"The Mission\nWe're looking for a Senior Email Marketer who sees lifecycle marketing as a product, not just a communication channel.\nYour mission is to design, optimize, and scale the systems that drive user engagement, retention, and long-term value. You'll build behavioral journeys, create intelligent segmentation strategies, improve deliverability, and use data to continuously refine how users experience our platform.\nThis role sits at the intersection of lifecycle marketing, analytics, product thinking, and systems design. We're looking for someone who enjoys building structured processes, solving retention challenges, and using data to drive measurable business outcomes.\nWe value ownership, attention to detail, experimentation, and people who care deeply about building systems that scale.\nLifecycle Strategy & Automation\nDesign, build, and optimize lifecycle programs across onboarding, activation, engagement, retention, churn prevention, and re-engagement journeys.\nBehavioral Segmentation\nDevelop audience segments based on user behavior, engagement patterns, lifecycle stages, and product interactions to deliver highly relevant messaging experiences.\nEmail Program Management\nOwn the planning, execution, and optimization of automated workflows, transactional communications, and promotional campaigns.\nDeliverability & Infrastructure\nMonitor and maintain email health, sender reputation, authentication protocols, and deliverability best practices to maximize inbox placement and engagement.\nExperimentation & Optimization\nDevelop and execute testing strategies across messaging, timing, segmentation, content structure, and user journeys to continuously improve performance.\nPerformance Analytics\nMonitor lifecycle KPIs and marketing performance metrics, translating data into actionable recommendations and strategic improvements.\nCross-Functional Collaboration\nPartner closely with product, design, analytics, engineering, and growth teams to ensure lifecycle communications align with broader business objectives.\nProcess & Systems Improvement\nContinuously identify opportunities to improve workflows, automation, reporting, and operational efficiency across the lifecycle marketing function.\nRequirements\nLifecycle Marketing Experience\nProven experience managing lifecycle, retention, CRM, email, or customer engagement programs within technology, consumer, SaaS, gaming, e-commerce, or digital product environments.\nMarketing Automation Expertise\nHands-on experience with lifecycle and marketing automation platforms such as Customer.io, Braze, Iterable, Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar platforms.\nData-Driven Mindset\nStrong analytical skills with the ability to interpret performance data, identify trends, and make decisions based on measurable outcomes.\nSegmentation & Personalization\nExperience developing audience segmentation strategies and behavioral communication programs at scale.\nDeliverability Knowledge\nUnderstanding of email deliverability principles, domain reputation, authentication standards, and lifecycle communication best practices.\nSystems-Oriented Thinking\nYou naturally think about how processes, automations, and workflows can be optimized and scaled.\nStrong Communication Skills\nAble to communicate effectively across technical and non-technical teams while maintaining exceptional attention to detail.\nNice to Have\nExperience with gaming, entertainment, creator ecosystems, consumer technology, or digital communities\nExperience working closely with product and engineering teams\nFamiliarity with SQL, analytics tools, or customer data platforms\nExperience with push notifications, SMS, in-app messaging, or omnichannel lifecycle programs\nExperience supporting global user bases across multiple markets and time 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