{"id":4142196,"url":"https://alion.io/job/panera-bread-director-digital-loyalty-analytics","title":"Director, Digital & Loyalty Analytics","company":{"id":1758449,"name":"Panera Bread","domain":"panerabread.com","url":"https://alion.io/company/panerabread-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Newton, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":177243,"max":202056,"currency":"USD","period":"year","gross":null,"usd_annual":202056},"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-08-13T00:00:00Z","employer_posted_date":"2026-08-13","last_verified_at":"2026-11-12T05:47:37Z","board_verified":true,"closed_at":null,"days_open":91,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":91},"description":"Director, Digital & Loyalty AnalyticsJob Purpose:\nThe Director of Digital & Loyalty Analytics serves as the strategic analytics leader for Panera’s digital intelligence vertical. Sitting within the Business Analytics organization, you will lead the end-to-end analytics strategy powering Panera’s $B+ digital ecosystem-including the MyPanera Loyalty program, the Unlimited Sip Club, and our e-commerce platforms.\nThis role serves as the primary strategic partner to Marketing, Digital, and CRM leadership, translating complex customer data into actionable growth strategies. The ideal candidate is a rare \"hybrid\" talent: a strategic commercial leader with executive-level communication skills who also possesses the technical depth to write SQL queries, interrogate raw datasets, and partner directly with data engineering teams.\nLocation: Newton, MA (Hybrid - 3 days per week in-office)\n Key Responsibilities:\nLoyalty & CRM Strategic Leadership: Partner with Marketing, Digital, and CRM leaders to evaluate MyPanera performance, optimize campaign strategies, and identify high-value opportunities to drive guest frequency, retention, and lifetime value (CLV).\nCommercial & Financial Impact: Quantify the true financial incrementality of loyalty offers, promotional campaigns, and digital features, translating digital performance metrics into EBITDA impact and franchisee profitability.\nHands-On Technical & Data Fluency: Serve as a bridge between business strategy and data engineering. Maintain hands-on capability in querying databases (SQL) to perform ad-hoc validation, build prototype datasets, and interrogate complex customer tables in modern cloud data warehouses.\nExperimentation & Incrementality Frameworks: Design and oversee a rigorous test-and-learn infrastructure for digital and loyalty initiatives (A/B testing, personalized offer design, multi-cell campaign evaluation) to ensure continuous optimization.\nExecutive Communication & Storytelling: Synthesize complex behavioral datasets into clear, executive-ready presentations and narratives for senior leadership, distilling technical findings into strategic business recommendations.\nMarTech & Customer Data Stewardship: Collaborate with IT, Data Engineering, and Marketing Tech teams to optimize the customer data platform (CDP) and event-based tracking stacks, ensuring loyalty schemas are accurate, structured, and accessible for advanced analysis.\nTeam Leadership & Mentorship: Direct and develop junior analytical talent, establishing high standards for data accuracy, technical methodology, and business impact.\nQualifications:\nExperience: 8+ years of progressive experience in Data & Analytics, with a strong emphasis on Loyalty, CRM, or Digital E-Commerce (QSR, Retail, or Hospitality experience highly preferred).\nTechnical & Querying Proficiency: Strong proficiency in SQL required; ability to independently query large-scale relational databases and perform hands-on data exploration.\nDomain Expertise: Deep knowledge of customer analytics frameworks, including Customer Lifetime Value (CLV), churn prediction, incrementality testing, customer segmentation, and lifecycle mapping.\nStrategic Communication: Exceptional written and verbal communication skills; proven ability to simplify complex analytical concepts for non-technical executive stakeholders.\nBusiness Acumen: Strong understanding of corporate finance, retail P&L drivers, and promotional unit economics.\nEducation: Bachelor’s degree in a quantitative field (Industrial Engineering, Business Analytics, Statistics, Computer Science, Economics, or Finance) required.\nDirect Reports:\nAnalyst / Senior Analyst, Digital & Loyalty Analytics\nCompetitive Pay $177,243 - $202,056 annually\nEqual Opportunity Employer: Disabled/Veterans\nThe actual pay offered will be determined by multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.\nNewton Support Center","description_format":"text","description_chars":4093,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Bakery & Pastry","Catering & Food Services"],"lifecycle":[{"event":"open","at":"2026-11-12T05:47:37Z"}],"visa":[],"liveness":{"score":15,"band":"cold","label":"Long shot","p_open":1,"p_active":0.54,"p_room":0.28,"age_days":91,"expected_fill_days":30,"reasons":["conf:2","win:tail","crowd:"],"computed_at":"2026-11-12T08:30:26Z"},"pay":{"stated_usd_annual":202056,"is_top_pay":true},"html_url":"https://alion.io/job/panera-bread-director-digital-loyalty-analytics","json_url":"https://alion.io/job/panera-bread-director-digital-loyalty-analytics.json","meta":{"generated_at":"2026-11-12T08:30:26Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17145,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1758449},"rest":"https://alion.io/mcp/rest/get_company?id=1758449"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpanera-bread-director-digital-loyalty-analytics"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpanera-bread-director-digital-loyalty-analytics"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpanera-bread-director-digital-loyalty-analytics"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/panera-bread-director-digital-loyalty-analytics\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpanera-bread-director-digital-loyalty-analytics"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4142196}},{"tool":"search_jobs","arguments":{"company":"panerabread.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4142196},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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