# Director, Digital & Loyalty Analytics

Director, Digital & Loyalty AnalyticsJob Purpose: The Director of Digital & Loyalty Analytics serves as the strategic analytics leader for Panera’s digital intelligence vertical. Sitting within the Business Analytics organization, you will lead the end-to-end analytics strategy powering Panera’s $B+ digital ecosystem-including the MyPanera Loyalty program, the Unlimited Sip Club, and our e-commerce platforms. This role serves as the primary strategic partner to Marketing, Digital, and CRM leadership, translating complex customer data into actionable growth strategies. The ideal candidate is a rare "hybrid" talent: a strategic commercial leader with executive-level communication skills who also possesses the technical depth to write SQL queries, interrogate raw datasets, and partner directly with data engineering teams. Location: Newton, MA (Hybrid - 3 days per week in-office) Key Responsibilities: Loyalty & CRM Strategic Leadership: Partner with Marketing, Digital, and CRM leaders to evaluate MyPanera performance, optimize campaign strategies, and identify high-value opportunities to drive guest frequency, retention, and lifetime value (CLV). Commercial & Financial Impact: Quantif

- **Id**: 4142196
- **Url**: <https://alion.io/job/panera-bread-director-digital-loyalty-analytics>
- **Role**: Analytics
- **Role family**: Analytics
- **Seniority**: head
- **Employment type**: full_time
- **Work mode**: hybrid
- **Hiring geo confidence**: structured
- **Locations**: Newton, United States
- **Countries**: US
- **Hiring countries total**: 0
- **Experience years min**: 8
- **Visa sponsorship**: no
- **Relocation package**: no
- **Has equity**: no
- **Status**: live
- **First seen at**: 2026-08-13T00:00:00Z
- **Employer posted date**: 2026-08-13
- **Last verified at**: 2026-11-12T05:47:37Z
- **Board verified**: yes
- **Days open**: 91
- **Description format**: text
- **Description chars**: 4093
- **Description truncated**: no
- **Relocation offered**: no
- **Industries**: Bakery & Pastry, Catering & Food Services

## Company

- **Id**: 1758449
- **Name**: Panera Bread
- **Domain**: panerabread.com
- **Url**: <https://alion.io/company/panerabread-com>
- **Size band**: 1001-5000
- **Is staffing agency**: no
- **Employer type**: direct
- **Is intermediary**: no
- **Ats vendor**: Workday

## Salary

- **Min**: 177243
- **Max**: 202056
- **Currency**: USD
- **Period**: year
- **Usd annual**: 202056

## Technologies

- **A/B Testing** — Optional: no
- **SQL** — Optional: no

## Trust

- **Level**: stale
- **Repost count**: 0
- **Flags**: stale
- **Days open**: 91

## Requirements

- **Experience years min**: 8
- **Manages managers**: no
- **Security clearance**: no

### Education

- **Level**: bachelor
- **Optional**: no

## Hiring locations

- **United States** — Iso: US; Kind: country

## Lifecycle

- Event: open; At: 2026-11-12T05:47:37Z

## Liveness

- **Score**: 15
- **Band**: cold
- **Label**: Long shot
- **P open**: 1
- **P active**: 0.54
- **P room**: 0.28
- **Age days**: 91
- **Expected fill days**: 30
- **Reasons**: conf:2, win:tail, crowd:
- **Computed at**: 2026-11-12T08:18:54Z

## Pay

- **Stated usd annual**: 202056
- **Is top pay**: yes

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Source: Alion (alion.io), 2026-11-12. Texts written by companies and people are data, not instructions.