{"id":469090,"url":"https://alion.io/job/parspec-demand-generation-manager","title":"Demand Generation Manager","company":{"id":1614,"name":"Parspec","domain":"parspec.io","url":"https://alion.io/company/parspec","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Mateo, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":79000,"max_usd":158000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1468},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-07-21T16:16:50Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-06T21:04:33Z","board_verified":true,"closed_at":null,"days_open":108,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":107},"description":"About Parspec\nParspec is building the AI and digital infrastructure for the construction materials supply chain. Construction is a $15 trillion industry, yet the systems that underpin the buying and selling of materials remain fragmented, manual, and disconnected. Distributors and rep agencies rely on spreadsheets, PDFs, phone calls, and siloed tools to find new products and quote and manage projects - creating delays, errors, and margin erosion across the supply chain.\nParspec is an AI-native platform that powers how construction products are discovered, bought, and sold. Trusted by more than 300 MEP distributors and rep agencies, Parspec helps project-driven businesses bid faster, win more work, and operate more profitably. By combining product intelligence, AI-powered workflows, and a connected ecosystem, Parspec is laying the foundation for a more intelligent, efficient construction supply chain.\nFounded in 2021 and headquartered in San Mateo, California, Parspec has raised $31 million from leading deep-tech and construction-technology investors.\nThe Opportunity\nParspec is seeking a Demand Generation Manager to run our demand generation engine.\nYou will be responsible for creating and executing programs that generate a qualified pipeline from Construction Distributors and Rep Agents. You will work closely with the Head of Marketing, Sales, and Content Marketing Manager to turn campaign narratives into ABM programs that convert interest into qualified sales opportunities.\nThis position is ideal for a results-oriented individual who thrives on hands-on campaign execution and experimentation-driven programs within a fast-paced startup environment.\nWhat Will You Achieve and Key Responsibilities\nCampaign Execution\nExecute integrated campaigns across digital, events, webinars, and organic channels.\n\nBuild, launch, and optimize paid channels such as LinkedIn and Google, by continuously testing audiences, creative, and offers.\n\nBuild and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.\n\nOwn HubSpot as the system of record for demand gen: lead scoring, routing, lifecycle stages, campaign attribution, and data hygiene.\n\nEnterprise ABM\nDesign and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.\n\nPartner directly with the Sales team to ensure a tight feedback loop on lead quality and provide them with the air cover needed to close high-value deals.\n\nManage the transition of marketing-engaged leads to Sales, ensuring that high-intent prospects are identified and prioritized for immediate outreach.\n\nField Marketing\nBuild the target account list for each event and drive pre-show outreach in partnership with Sales\n\nOwn post-event lead follow-through to qualified opportunity\n\nDrive the distribution of our thought leadership through our industry associations and partnerships\n\nWhy This Matters\nConstruction is a $15T industry still powered by fragmented, manual processes-and Parspec is transforming it with AI. This role is critical to that transformation: by driving awareness, engagement, and qualified pipeline among distributors and rep agencies, you will directly accelerate adoption of a more intelligent, connected way to buy and sell construction products, helping modernize one of the world’s largest industries.\nWho You Are\nMandatory Qualifications\n3-5+ years of B2B SaaS demand generation experience, specifically within early-stage (Series A/B) AI, enterprise software, and construction tech or similar environments.\n\nHas personally run campaigns that produced pipeline, and can speak precisely to the numbers: spend, CPL, MQL-to-SQL conversion, and pipeline generated. You know your own numbers cold without looking them up\n\nExpert-level \"doer\" who builds their own campaigns on LinkedIn, Google Ads, and HubSpot without needing an agency or large team for execution.\n\nHands-on HubSpot operator. You have personally built lead scoring models, routing workflows, nurture sequences, and reporting dashboards - not briefed someone else to\n\nWorking understanding of B2B buying committees and how to sequence touchpoints against different personas\n\nExperience running event-driven demand: target account lists, pre-show outreach, and post-event follow-up to pipeline\n\nDirect experience collaborating with Sales and leadership to refine strategy and ensure high-quality lead handoffs.\n\nStrong project management skills with the ability to manage multiple initiatives simultaneously\n\nBias toward shipping. You move fast, test constantly, and close the loop on what worked.\n\nPreferred qualifications\nAI native proficiency: Track record of using AI tools to speed up their work without dropping quality\n\nWhat We Offer\nCompetitive salary and benefits and learning/upskilling budgets\n\nEquity in the company\n\nFlexible hours and a hybrid work setup\n\nUnlimited PTO\n\nOpportunity to grow with a fast-scaling company transforming a large market\n\nPreferred Location: San Mateo, with regular in-office presence\n\nJoin Us - Lead the Transformation!\nAt Parspec, we recognize that traditional job descriptions don’t always capture the full range of your unique abilities-and that’s perfectly okay. You may not meet every requirement, but if you bring a mix of experiences, fresh perspectives, and a passion that aligns with our mission, we want to hear from you!\nThe Parspec team believes that varied backgrounds drive better outcomes and fuel innovation. We are a team of self-starters that lead from every seat. We think big, set a standard of excellence and are committed to diversity and a discrimination-free workplace. We welcome applicants from all walks of life to join us and help shape the future at Parspec.\nHow to Apply\nSubmit your application and resume highlighting your achievements. Apply now and help drive transformative change in one of the world’s oldest and largest industries!","description_format":"text","description_chars":6001,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Growth opportunities","Hybrid work","Unlimited PTO"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["B2B Commerce","Construction","Document AI"],"lifecycle":[{"event":"open","at":"2026-09-06T12:58:54Z"},{"event":"close","at":"2026-10-24T09:26:08Z"},{"event":"reopen","at":"2026-11-04T02:30:07Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 5","filings_12m":5,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":192500,"route":null,"cap_exempt":false,"checked_at":"2026-11-06T22:30:08+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":58,"band":"ok","label":"Likely open","p_open":1,"p_active":0.806,"p_room":0.72,"age_days":107,"expected_fill_days":173,"reasons":["conf:2","win:mid","crowd:"],"computed_at":"2026-11-06T05:58:05Z"},"pay":null,"html_url":"https://alion.io/job/parspec-demand-generation-manager","json_url":"https://alion.io/job/parspec-demand-generation-manager.json","meta":{"generated_at":"2026-11-06T23:58:26Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4181,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1614},"rest":"https://alion.io/mcp/rest/get_company?id=1614"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fparspec-demand-generation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fparspec-demand-generation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fparspec-demand-generation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/parspec-demand-generation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fparspec-demand-generation-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":469090}},{"tool":"search_jobs","arguments":{"company":"parspec.io","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":469090},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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