{"id":2189369,"url":"https://alion.io/job/partnercentric-director-social-commerce-strategy","title":"Director, Social Commerce Strategy","company":{"id":686505,"name":"PartnerCentric","domain":"partnercentric.com","url":"https://alion.io/company/partnercentric","size_band":"1-10","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Sales","role_family":"Sales","seniority":"head","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":101000,"max_usd":249000,"period":"year","method":"global_role_seniority_cell","sample_n":5210},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AppsFlyer SDK","optional":false},{"name":"Deep Linking","optional":false},{"name":"Instagram","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-09T16:00:43Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-25T21:15:21Z","board_verified":true,"closed_at":null,"days_open":16,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":16},"description":"Position Overview\nPartnerCentric is seeking a Director, Social Commerce Strategy to lead and optimize commerce experiences across social media platforms, with a strong emphasis on TikTok Shop, Instagram Shopping, YouTube Shopping, and live commerce. This role will own the strategy behind how consumers discover, engage with, and purchase products directly within social platforms, driving measurable revenue growth, conversion, and customer acquisition for our clients.\nThe ideal candidate brings deep, hands-on TikTok Shop expertise and a strong understanding of the broader social commerce ecosystem. We're looking for an entrepreneurial, data-driven strategist who can connect organic creator content, paid social traffic, and in-platform shopping experiences into cohesive strategies that drive performance. This role requires someone who leads by example, rolls up their sleeves alongside internal teams, and leverages AI and automation to improve results.\nKey Responsibilities\nSocial Commerce Strategy & Channel Leadership\nLead social commerce strategy across TikTok Shop, Instagram Shopping, YouTube Shopping, live shopping, and emerging in-platform commerce channels.\nServe as PartnerCentric's subject-matter expert on social commerce, with deep ownership of TikTok Shop strategy, execution, and performance.\nAssess client commerce opportunities and develop actionable strategies to launch, optimize, and scale social shopping programs.\nDevelop channel-specific growth plans, including 30-, 60-, and 90-day strategies, to drive GMV, conversion, customer acquisition, and profitable revenue growth.\nLead by example, working hands-on alongside internal teams to execute strategies, troubleshoot challenges, optimize performance, and deliver measurable results.\nStay actively involved in day-to-day execution, taking ownership of initiatives from planning through implementation rather than simply providing direction.\nTikTok Shop & In-Platform Commerce Optimization\nOwn TikTok Shop strategy and performance across client programs, including Shop setup, product assortment, merchandising, pricing, promotions, and conversion optimization.\nOversee product catalogs, product detail pages (PDPs), inventory coordination, fulfillment considerations, and the overall in-platform shopping experience.\nDevelop launch plans and promotional calendars aligned with product launches, seasonal opportunities, and platform-specific campaigns.\nIdentify underperforming areas of the shopping experience and implement hands-on improvements to increase conversion and revenue.\nAnalyze performance across GMV, AOV, conversion rate, creator productivity, contribution margin, and profitability.\nEvaluate how social commerce contributes to broader retail and ecommerce growth, including incremental sales and potential retail halo effects.\nDevelop forecasts, testing strategies, and performance recommendations to continuously improve client results.\nLive Shopping & Social Commerce Activation\nDevelop and execute strategies for live shopping, shoppable content, and emerging in-platform purchasing experiences.\nPartner with Creator & Influencer teams to align creator recruitment, affiliate activation, content, and livestream initiatives with commerce objectives.\nCollaborate with Paid Social teams to connect traffic generation, GMV Max, Shop advertising, and content amplification with in-platform conversion.\nIdentify opportunities to optimize creator-led shopping experiences, product placement, promotional offers, and livestream performance.\nEvaluate creator and affiliate contributions to Shop performance, identifying opportunities to improve productivity, conversion, and ROI.\nConnect social commerce initiatives with broader retail and ecommerce strategies to maximize customer acquisition and incremental growth.\nClient Strategy & Performance Growth\nServe as a strategic advisor to clients, developing tailored social commerce strategies aligned with business objectives, budgets, and growth opportunities.\nLead client strategy discussions, performance reviews, and recommendations for channel optimization and expansion.\nTranslate complex performance data into actionable insights that demonstrate revenue impact, profitability, and incremental growth.\nDevelop performance measurement frameworks that consider attribution, customer acquisition, conversion, and cross-channel impact.\nPartner with Client Services, Creator & Influencer, Paid Social, and other internal teams to deliver integrated performance marketing strategies.\nSupport new business opportunities and client expansion by identifying where social commerce can drive measurable business growth.\nPlatform Expertise, AI & Innovation\nBuild relationships with key social commerce platforms, including TikTok, Meta, YouTube, and emerging commerce partners.\nStay ahead of platform updates, algorithm changes, shopping features, policies, and emerging consumer behaviors.\nPossess deep expertise in mobile app linking, deep linking, and mobile attribution to ensure seamless shopping experiences and accurate tracking of conversions across platforms.\nLeverage mobile linking and attribution technologies such as Bitly, URLgenius, Branch, and AppsFlyer to optimize customer journeys, measure campaign effectiveness, and improve conversion tracking.\nLeverage AI and automation to improve product optimization, performance analysis, reporting, and operational efficiency.\nDevelop scalable workflows, best practices, and internal training to strengthen PartnerCentric's social commerce expertise.\nIdentify opportunities to improve data visibility, measurement, and operational processes across social commerce programs.\nContinuously test new shopping experiences, technologies, and optimization strategies to improve client outcomes.\nRole Requirements\n7+ years of experience in e-commerce, social commerce, digital marketing, or performance marketing, including significant hands-on TikTok Shop experience.\n3+ years of experience developing and executing social commerce or in-platform shopping strategies.\nProven experience launching TikTok Shops from the ground up and optimizing existing Shops to drive measurable improvements in GMV, conversion, and profitability.\nDeep understanding of TikTok Shop Seller Center, storefront operations, product catalogs, promotions, creator affiliates, and Shop advertising.\nHands-on experience managing TikTok Shop operations, including assortment strategy, product detail pages, pricing, promotions, inventory, and fulfillment coordination.\nDemonstrated ability to develop and execute 30-, 60-, and 90-day growth plans, with measurable before-and-after performance results.\nStrong understanding of creator and affiliate commerce economics, including creator productivity, commission structures, contribution margin, and ROI.\nExperience with live shopping, shoppable content, and creator-driven commerce strategies.\nKnowledge of social commerce advertising solutions, including GMV Max and TikTok Shop advertising.\nStrong analytical skills with experience evaluating GMV, AOV, conversion rates, ROAS, customer acquisition, and profitability.\nExperience measuring social commerce performance beyond direct sales, including attribution, incrementality, and broader e-commerce or retail impact.\nProven ability to work hands-on alongside cross-functional teams to implement strategies, solve operational challenges, and drive results.\nStrong client-facing communication, presentation, and relationship-building skills.\nEntrepreneurial mindset with the ability to balance strategic leadership and hands-on execution.\nAbility to manage multiple client priorities in a fast-paced, remote agency environment.\nPassion for innovation and leveraging AI and automation to improve performance and efficiency.\nBachelor's degree in Marketing, Business, Communications, or equivalent professional experience.\nPreferred Qualifications\nExperience working within a performance marketing, e-commerce, social commerce, or digital marketing agency.\nExperience developing social commerce strategies across multiple Fortune 1000 brands or client portfolios.\nDemonstrated success scaling high-growth TikTok Shop programs with significant GMV.\nHands-on experience with Instagram Shopping, YouTube Shopping, and other emerging in-platform commerce channels.\nExperience developing and optimizing live shopping programs and creator-led shopping experiences.\nEstablished relationships with TikTok, Meta, Google, emerging key social commerce platforms.\nExperience supporting enterprise or high-growth e-commerce brands.\nExperience integrating organic creator content, paid social advertising, and in-platform commerce strategies.\nFamiliarity with AI-powered e-commerce tools, social commerce analytics, and automation solutions.\nA Week in the Life\nMonday: Review TikTok Shop and social commerce performance across client programs, identifying trends in GMV, conversion, product performance, and growth opportunities.\nTuesday: Lead client strategy discussions focused on optimizing in-platform shopping experiences, upcoming promotions, and revenue growth opportunities.\nWednesday: Work hands-on with Creator & Influencer and Paid Social teams to execute campaigns, troubleshoot challenges, and optimize shopping experiences.\nThursday: Evaluate live shopping performance, meet with platform partners, and explore emerging social commerce features and opportunities.\nFriday: Analyze campaign results, test new optimization strategies, explore AI and automation opportunities, and develop proactive recommendations for client growth.\nBenefits & Perks\nCompetitive salary with the potential for quarterly performance-based incentive awards.\nComprehensive medical, dental, and vision insurance.\n401(k) with company match.\nFlexible remote work with a collaborative, supportive team culture.\nOngoing professional development and leadership opportunities.\nGenerous Flex Day policy and company-wide holidays.\nAccess to cutting-edge AI tools and technology.\nAbout PartnerCentric\nPartnerCentric is a leading performance marketing agency helping brands accelerate growth through Affiliate Marketing, Creator & Influencer Marketing, Strategic Partnerships, AI Visibility, and emerging digital channels.\nFor more than 20 years, we've helped some of the world's most recognized brands build high-performing partner programs that deliver measurable business results. Today, we're evolving beyond traditional affiliate management to create integrated performance marketing solutions that connect affiliate, creator, content, AI, partnerships, and emerging technologies into one cohesive strategy.\nWe're a remote-first company built on ownership, curiosity, innovation, and continuous improvement. We believe the best ideas come from people who ask questions, challenge assumptions, embrace new technology, and continuously seek better ways to solve client problems.\nIf you're excited about shaping the future of social commerce, getting hands-on with innovative strategies, and helping brands turn social engagement into measurable revenue growth, we'd love to hear from you.","description_format":"text","description_chars":11118,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Professional development","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Social Commerce","Advertising","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-09T17:19:48Z"}],"visa":[],"liveness":{"score":71,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.794,"p_room":0.9,"age_days":15,"expected_fill_days":30,"reasons":["conf:3","win:mid"],"computed_at":"2026-10-25T05:49:26Z"},"pay":null,"html_url":"https://alion.io/job/partnercentric-director-social-commerce-strategy","json_url":"https://alion.io/job/partnercentric-director-social-commerce-strategy.json","meta":{"generated_at":"2026-10-25T23:24:49Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":33056,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-26T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":686505},"rest":"https://alion.io/mcp/rest/get_company?id=686505"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpartnercentric-director-social-commerce-strategy"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpartnercentric-director-social-commerce-strategy"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpartnercentric-director-social-commerce-strategy"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/partnercentric-director-social-commerce-strategy\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpartnercentric-director-social-commerce-strategy"}]}