{"id":2467829,"url":"https://alion.io/job/patagonia-crm-manager-emerging-channels-programs","title":"CRM Manager, Emerging Channels & Programs","company":{"id":445404,"name":"patagonia","domain":"patagonia.com","url":"https://alion.io/company/patagonia-3","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-17T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ventura, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":99500,"max":111500,"currency":"USD","period":"year","gross":null,"usd_annual":111500},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Iterable","optional":false}],"status":"live","first_seen_at":"2026-09-15T00:00:00Z","employer_posted_date":"2026-09-15","last_verified_at":"2026-10-17T20:35:14Z","board_verified":true,"closed_at":null,"days_open":33,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":33},"description":"Role: CRM Manager, Emerging Channels & Programs\nTeam: Digital Studio\nScope: Individual Contributor, P3\nYears of Experience: 3-5+ Years\nLocation: Ventura, CA (Hybrid)\nOverview\nThe CRM Manager, Emerging Channels & Programs is responsible for bringing Patagonia's emerging businesses, channels, and customer programs to life through execution and operational ownership.\nThis role partners with the CRM & Retention Marketing team and cross-functional stakeholders to translate business needs into CRM campaigns and lifecycle programs that support emerging businesses, channels, and initiatives, including Worn Wear, Direct Mail, and future growth opportunities. Day-to-day responsibilities include building, deploying, and optimizing campaigns and always-on customer journeys across Email, SMS, and Direct Mail to create seamless customer experiences, deepen customer relationships beyond individual transactions, and support a healthy customer base for Patagonia.\nWhat You'll Do\nServe as the primary retention lead for emerging businesses, channels, and customer programs, including (but not limited to) initiatives such as Worn Wear and Direct Mail, owning the planning, briefing, testing, execution, and performance reporting of campaigns and lifecycle programs.\n\nTranslate business needs and objectives (ex. Trade-In customer acquisition targets, revenue per mailer goals) into coordinated omni-channel retention strategies and customer touchpoints. Partner with cross-functional teams to prioritize, operationalize, and deliver programs that support customer engagement and business objectives.\n\nIndependently build, deploy, and manage email, SMS, and customer communication programs from intake through launch, for all: campaign, lifecycle, transactional.\n\nPartner with retention team on audience segmentation; Own campaign setup, scheduling, QA, testing, send readiness, and campaign production timelines.\n\nMonitor program performance, develop recaps, share actionable insights, and identify opportunities to improve customer experiences, processes, and program effectiveness.\n\nUse customer insights, market research, competitive benchmarking, digital marketing trends, and evolving privacy regulations to identify opportunities that improve customer experiences, optimize workflows, and increase the effectiveness of retention marketing programs.\n\nDocument learnings and best practices to support future program growth and scalability.\n\nWho You Are\nAnalytical & Solutions-Oriented - You use data, insights, and business context to identify opportunities and challenges. You are naturally curious, ask thoughtful questions, and translate findings into practical solutions with measurable outcomes.\n\nSelf-Starter - You are comfortable taking ownership of work from intake to execution. You proactively identify next steps, navigate ambiguity, and ensure projects move from idea to launch with minimal oversight.\n\nDetail-Oriented & Execution Focused - You take pride in delivering high-quality work. You are highly organized, manage multiple priorities with ease, and thrive in fast-paced environments where precision and follow-through matter.\n\nCollaborative - You enjoy bringing people together to move work forward. You build strong partnerships across Marketing, Creative, Analytics, Technology, and Business teams, balancing stakeholder needs while maintaining momentum toward shared goals.\n\nStrong Communicator - You have excellent written and verbal communication skills. You are an active listener, a thoughtful collaborator, and can adapt your communication style to different audiences to build clarity, alignment, and trust.\n\nExperience Y ou Bring\n3-5+ years of experience in CRM, lifecycle marketing, or retention marketing.\n\nExperience working with cross-channel customer communications, including email, SMS, and direct mail.\n\nHands-on experience building and deploying customer marketing campaigns, journeys and transactional communications in modern ESPs (ex. Klaviyo, Iterable).\n\nExperience managing projects across multiple stakeholders and competing priorities.\n\nStrong organizational and project management skills with exceptional attention to detail.\n\nExperience interpreting performance data and translating insights into recommendations.\n\nAbility to work independently while collaborating effectively across teams.\n\nExperience supporting emerging business initiatives, new programs, or innovation-focused workstreams.\n\nHiring range: $99,500 - $111,500 USD Annual\nAt Patagonia, pay ranges are assigned to a job based on the location specific market median of similar jobs,according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.\nBenefits\nPatagonia offers a comprehensive benefits package, including medical, dental, vision, retirementand leave of absence plans. Benefit plans may vary slightly depending on the nature of your employment.\nWorkplace Location Overview\nThis position is Hybrid, with a standard schedule of Tuesday - Thursdayon-site and remote work on other days. Occasional additionaloffice visits may be requiredfor team events or critical meetings.\nEmployee Conduct\nIt is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co-workers, customers,and vendors.\nEqual Employment Opportunity\nAll qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.","description_format":"text","description_chars":5706,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Retirement plans"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Apparel & Fashion Brands"],"lifecycle":[{"event":"open","at":"2026-10-13T19:06:19Z"}],"visa":[],"liveness":{"score":32,"band":"fade","label":"Fading","p_open":1,"p_active":0.58,"p_room":0.55,"age_days":32,"expected_fill_days":24,"reasons":["conf:2","win:tail"],"computed_at":"2026-10-17T05:46:00Z"},"pay":{"stated_usd_annual":111500,"is_top_pay":true},"html_url":"https://alion.io/job/patagonia-crm-manager-emerging-channels-programs","json_url":"https://alion.io/job/patagonia-crm-manager-emerging-channels-programs.json","meta":{"generated_at":"2026-10-18T03:21:33Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5289,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":445404},"rest":"https://alion.io/mcp/rest/get_company?id=445404"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpatagonia-crm-manager-emerging-channels-programs"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpatagonia-crm-manager-emerging-channels-programs"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpatagonia-crm-manager-emerging-channels-programs"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/patagonia-crm-manager-emerging-channels-programs\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpatagonia-crm-manager-emerging-channels-programs"}]}