{"id":3957677,"url":"https://alion.io/job/pattern-social-team-lead-india","title":"Social Team Lead (India)","company":{"id":9124,"name":"Pattern","domain":"pattern.com","url":"https://alion.io/company/pattern","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":85,"open_postings":56,"ghost_share":0,"stale_share":0.411,"repost_share":0,"time_to_fill_p50_days":85,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Management","role_family":"Management","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Pune, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Asana","optional":false},{"name":"Claude","optional":false},{"name":"Looker","optional":false},{"name":"n8n","optional":false}],"status":"live","first_seen_at":"2026-11-09T07:13:54Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-09T09:40:33Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Pattern is one of Australia's leading e-commerce digital agencies, awarded Australia's Best Digital Agency at the NORA Awards. We are also the largest seller on Amazon globally, representing brands across all product categories.\nOur team is data-driven, collaborative and ambitious, working across digital marketing, e-commerce consultancy and marketplace management. We support professional development with structured training and development plans in the first 12 months.\nPattern is expanding, and we are looking for a Social Team Lead to lead our India-based social assistants in Pune. You will own the team's social workload, across paid social builds and social commerce, and drive the AI and automation initiatives that help our Australian and Indian social teams deliver more, faster and with fewer errors. This role suits a proactive leader and innovator with a genuine curiosity for AI and process improvement.\nWhat is the day in the life of a Social Team Lead?\nTeam leadership\nLine-manage the two Social Assistants: 1:1s, delegation, capacity planning, quality checks, career development and performance reviews.\n\nManage and allocate the team's ad build workload across all clients, acting as the first point of contact for Account Managers on build requests, timelines and capacity.\n\nEnsure briefs are actioned within agreed SLAs and quality check builds before Account Manager QA, so campaigns go live with no errors.\n\nCreate and maintain playbooks so best practice is applied consistently across accounts and team members.\n\nFlag capacity risks early, especially in the lead-up to peak, and recommend solutions.\n\nAI and automation\nOwn the social team's AI and automation roadmap: identify manual, repetitive work, prioritise what to build and deliver it (e.g. automated ad briefing, ad builds, reporting, pacing alerts, bulk updates, AI-assisted optimisation).\n\nRun and improve the automated ad briefing workflow (client content calendar to Asana), including tagging the right builders and keeping briefs and calendars in sync.\n\nBuild and maintain automated workflows and alerts (e.g. Claude with the Supermetrics connector, n8n, Launchpad/Payload) that cut manual effort and errors, starting with Meta and expanding to other platforms.\n\nTrack and report the hours saved by each automation, reviewed monthly.\n\nDrive adoption of internal and AI tools across the team, and document every automation in the Social AI Bible (what it does, how to run it, who owns it) so it can be reused.\n\nFeedback to the tech team on internal tool feature requirements, and ensure all tools follow Pattern's data privacy and client data requirements.\n\nPaid social execution and optimisation\nExecute and optimise paid social activity across Meta, TikTok, Pinterest and Reddit, including budget and KPI/results tracking.\n\nMonitor campaign performance, look for opportunities to scale and improve results, and make recommendations.\n\nSupport TikTok Shop and social commerce delivery, including shop and product catalogue setup, Shop ads (GMV Max) builds and optimisation, and affiliate creator campaigns, working with the AU team as Pattern's social commerce offering grows.\n\nStay across platform updates and social trends, and share relevant learnings with the team.\n\nReporting, process and collaboration\nPartner with Analytics and Account Managers to turn reporting (Looker Studio, Supermetrics) into decisions and recommendations.\n\nKeep refining processes to improve efficiency without losing quality.\n\nWork closely with the AU-based Social team, communicating clearly across time zones on progress, blockers and timelines.\n\nSkills and qualifications\nAt least 5 years' experience in social media, paid social or performance marketing (social commerce experience a plus), ideally within an agency.\n\nTeam management experience.\n\nA proven track record of using AI tools (e.g. Claude) and automation or workflow tools (e.g. n8n) to remove manual work, with examples of time saved.\n\nProficient in social ad managers including Meta, TikTok, Pinterest and Reddit.\n\nExcellent analytical skills, including budget management, data interpretation and attention to detail, with experience in Supermetrics, Looker Studio, Google Analytics and Google Suite.\n\nExperience with Asana or similar project management tools.\n\nExcellent written and verbal communication skills in English, and comfortable working with an Australian team across time zones.\n\nMarketing, Communications and/or Social Media university graduate.\n\nExperience working with retail or e-commerce brands (desirable).\n\nDesired Traits & Competencies\nGame Changers - look at problems with an open mind, share new ideas, and actively pursue improvements to Pattern's processes and outcomes, especially through AI and automation.\n\nData Fanatics - understand problems through data, draw unbiased conclusions that lead to actionable solutions, and keep tracking the effects (e.g. hours saved, error rates).\n\nPartner Obsessed - clearly explain the status of work to Account Managers and clients, listen to expectations and deliver results that exceed them.\n\nTeam of Doers - uplift team members and recognise their contributions, take initiative, and hold themselves accountable to the team and to partners.","description_format":"text","description_chars":5241,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Professional development"],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Marketplaces","E-commerce Marketing","Social Commerce"],"lifecycle":[{"event":"open","at":"2026-11-09T09:40:33Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":85,"reasons":["conf:0","win:early"],"computed_at":"2026-11-09T10:17:40Z"},"pay":null,"html_url":"https://alion.io/job/pattern-social-team-lead-india","json_url":"https://alion.io/job/pattern-social-team-lead-india.json","meta":{"generated_at":"2026-11-09T10:17:40Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10786,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":9124},"rest":"https://alion.io/mcp/rest/get_company?id=9124"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpattern-social-team-lead-india"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpattern-social-team-lead-india"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpattern-social-team-lead-india"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/pattern-social-team-lead-india\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpattern-social-team-lead-india"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3957677}},{"tool":"search_jobs","arguments":{"company":"pattern.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3957677},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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