{"id":2105873,"url":"https://alion.io/job/pavago-copywriter-6","title":"Copywriter","company":{"id":1117,"name":"Pavago","domain":"pavago.co","url":"https://alion.io/company/pavago","size_band":null,"is_staffing_agency":false,"employer_type":"staffing","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":75,"open_postings":191,"ghost_share":0,"stale_share":0.99,"repost_share":0,"time_to_fill_p50_days":29,"computed_at":"2026-10-14T06:34:16Z"}},"role":"HR","role_family":"HR","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":{"label":"US time zones","utc_offset_min":-8,"utc_offset_max":-5},"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["KE","ZA","GH"],"hiring_countries_total":3,"salary":{"min":1300,"max":1600,"currency":"USD","period":"month","gross":null,"usd_annual":19200},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"LinkedIn","optional":false},{"name":"HubSpot","optional":true},{"name":"Mailchimp","optional":true}],"status":"live","first_seen_at":"2026-10-08T20:20:02Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-14T20:50:18Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Copywriter (Conversion-Focused Marketing) - Remote\nPosition Type: Full-Time, Remote\nCompensation: $1,300-$1,600/month\nWorking Hours: U.S. Business Hours\nAbout the Role\nAt Pavago, one of our clients is hiring a Copywriter to create persuasive, conversion-focused marketing content that drives leads, engagement, and revenue.\nThis is a performance-driven role for someone who understands how words influence customer behavior. You’ll develop high-converting copy across landing pages, email campaigns, paid advertising, and sales funnels while collaborating closely with marketing and design teams to optimize campaign performance.\nYou’ll support clients across a variety of industries, including healthcare, restaurants, fitness, e-commerce, professional services, SaaS, and B2B businesses.\nIf you’re passionate about direct-response copywriting, customer psychology, and writing content that delivers measurable business results, this role is for you.\nResponsibilities\nLanding Pages & Sales Funnels\nWrite and optimize high-converting landing pages, sales pages, and lead generation funnels.\nDevelop messaging tailored to each stage of the customer journey (TOFU, MOFU, BOFU).\nImprove headlines, offers, calls-to-action (CTAs), and conversion flow.\nCollaborate with designers and marketers to ensure messaging aligns with visual design and campaign goals.\nEmail Marketing & Lifecycle Campaigns\nWrite cold outreach emails, nurture sequences, newsletters, promotional campaigns, and re-engagement emails.\nDevelop lifecycle messaging that supports lead generation, customer retention, and conversion.\nCreate segmentation-based email campaigns for different audience groups.\nContinuously optimize subject lines, hooks, messaging, and CTAs based on campaign performance.\nPaid Advertising & Campaign Support\nWrite compelling ad copy for Meta, Google, LinkedIn, and other paid advertising platforms.\nDevelop high-performing hooks, headlines, and messaging frameworks.\nSupport ongoing campaign testing by refining copy based on performance metrics and A/B testing results.\nContent Strategy & Optimization\nConduct audience research and competitor analysis to strengthen messaging.\nCreate SEO-aware landing page and website copy that aligns with search intent.\nAnalyze campaign performance and improve messaging using engagement and conversion data.\nSupport A/B testing initiatives for headlines, offers, CTAs, and page messaging.\nWhat Makes You a Great Fit\nYou understand customer psychology and persuasive messaging.\nYou write copy that balances creativity with measurable business outcomes.\nYou think strategically and use performance data to improve results.\nYou can adapt your writing style across multiple industries and audiences.\nYou’re highly organized and capable of managing multiple projects simultaneously.\nYou thrive in fast-paced remote environments and collaborate effectively with cross-functional teams.\nRequired Experience & Skills\n3+ years of experience in copywriting, conversion-focused marketing, or digital marketing.\nStrong portfolio showcasing:\nLanding pages\nSales pages\nEmail campaigns\nFunnel copy\nConversion-focused marketing content\nExperience writing for B2B and/or B2C audiences.\nStrong understanding of direct-response copywriting principles.\nExcellent written and verbal English communication skills.\nAbility to adapt tone, messaging, and brand voice across industries.\nFamiliarity with conversion metrics, campaign optimization, and performance-driven marketing.\nNice to Have\nExperience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel.\nExperience supporting paid advertising campaigns.\nStrong understanding of TOFU, MOFU, and BOFU funnel strategies.\nKnowledge of SEO and search intent optimization.\nExperience with A/B testing and Conversion Rate Optimization (CRO).\nFamiliarity with AI-assisted copywriting tools and workflows.\nExperience writing for:\nSaaS\nE-commerce/DTC brands\nHealthcare\nRestaurants\nFitness\nProfessional services\nLocal service businesses\nExperience writing UGC or Video Sales Letter (VSL) scripts.\nWhat Success Looks Like\nHigh-converting landing pages and sales funnels.\nIncreased email open rates, click-through rates, and conversions.\nImproved paid advertising performance through stronger messaging.\nConsistent delivery of persuasive, audience-focused copy across campaigns.\nData-driven improvements through testing and optimization.\nPositive collaboration with marketing, design, and growth teams.\nInterview Process\nInitial Phone Screen\nVideo Interview with Pavago Recruiter\nPractical Copywriting Assessment\nClient Interview\nOffer & Onboarding\nWhat Happens After You Apply\nRight after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the final step that completes your application.\nInstead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This allows hiring managers to evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.\nDon’t overthink it-you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed. Please keep an eye on both your inbox and spam folder for your Spark Hire invitation.\nApply Now\nIf you’re a copywriter who knows how to turn ideas into high-converting campaigns, understands audience psychology, and enjoys creating messaging that drives measurable business results, we’d love to hear from you.\nWhen applying, please include:\nYour resume\nPortfolio or writing samples\nExamples of landing pages, email campaigns, or marketing copy you’ve created\nAny measurable results tied to your work (CTR, CVR, open rates, conversions, or revenue impact)","description_format":"text","description_chars":5840,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Kenya","iso":"KE","kind":"country"},{"name":"South Africa","iso":"ZA","kind":"country"},{"name":"Ghana","iso":"GH","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Recruiting & Staffing","Employer of Record & PEO"],"lifecycle":[{"event":"open","at":"2026-10-08T20:20:02Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":5,"expected_fill_days":29,"reasons":["conf:1","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-14T06:34:16Z"},"pay":{"stated_usd_annual":19200,"is_top_pay":false},"html_url":"https://alion.io/job/pavago-copywriter-6","json_url":"https://alion.io/job/pavago-copywriter-6.json","meta":{"generated_at":"2026-10-14T22:41:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":30625,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1117},"rest":"https://alion.io/mcp/rest/get_company?id=1117"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpavago-copywriter-6"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpavago-copywriter-6"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpavago-copywriter-6"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/pavago-copywriter-6\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpavago-copywriter-6"}]}