{"id":1162304,"url":"https://alion.io/job/pavago-digital-marketing-manager-8","title":"Digital Marketing Manager","company":{"id":1117,"name":"Pavago","domain":"pavago.co","url":"https://alion.io/company/pavago","size_band":null,"is_staffing_agency":false,"employer_type":"staffing","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":75,"open_postings":193,"ghost_share":0,"stale_share":0.99,"repost_share":0,"time_to_fill_p50_days":33,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":{"label":"UTC-8 – 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- Remote\nDemand Generation | Performance Marketing | Growth Strategy | B2B Marketing\nPosition Type: Full-Time, Remote\nWorking Hours: U.S. Business Hours (EST)\nPreferred Locations: Pakistan, LATAM, or Eastern Europe\nAbout the Role\nAt Pavago, one of our clients is hiring a Digital Marketing Manager to lead and scale the company’s B2B marketing strategy across the entire customer journey.\nThis is not a coordinator role.\nYou’ll own the complete marketing engine-from generating demand and building brand awareness to optimizing conversion funnels and driving measurable revenue growth.\nYou’ll work across:\nDemand generation\nPaid advertising\nSEO\nSocial media\nEmail marketing\nOutbound campaigns\nPartnerships\nMarketing analytics\nThis is a high-ownership role for a strategic marketer who enjoys building marketing systems while remaining hands-on with campaign execution and optimization.\nIf you’re passionate about growth, performance marketing, and turning marketing into measurable business results, this role is built for you.\nWhat You’ll Own\nMarketing Strategy & Leadership\nDevelop and execute a comprehensive B2B marketing strategy aligned with company growth objectives.\nOwn the full marketing funnel, from awareness through customer acquisition and retention.\nPartner closely with leadership and sales to drive pipeline and revenue growth.\nBuild, mentor, and manage internal marketing resources and external contractors.\nIdentify opportunities to improve acquisition, conversion, retention, and customer lifetime value.\nMulti-Channel Campaign Management\nLead and optimize campaigns across:\nGoogle Ads\nLinkedIn Ads\nMeta Ads\nSEO\nEmail Marketing\nOutbound Campaigns\nPartnerships & Collaborations\nYou will:\nManage campaign budgets to maximize ROI.\nOversee messaging, positioning, and creative direction.\nEnsure consistent branding across every customer touchpoint.\nContinuously optimize campaign performance.\nDemand Generation & Growth\nLaunch campaigns that generate qualified leads and pipeline.\nBuild scalable lead-generation systems.\nImprove landing pages and conversion funnels.\nExecute A/B testing across ads, emails, landing pages, and messaging.\nCollaborate with content, design, sales, and technical teams to execute growth initiatives.\nContinuously test new acquisition channels and marketing strategies.\nAnalytics & Performance Reporting\nTrack and optimize key marketing metrics, including:\nMarketing Qualified Leads (MQLs)\nSales Qualified Leads (SQLs)\nCustomer Acquisition Cost (CAC)\nMarketing ROI\nWebsite Traffic\nConversion Rates\nLead-to-Opportunity Conversion\nYou will:\nBuild dashboards and executive reports.\nPresent actionable insights and recommendations to leadership.\nMake data-driven decisions that improve marketing performance.\nRequirements\nMust-Have Qualifications\nExperience\n5+ years of experience in B2B marketing, growth marketing, or digital marketing leadership.\nExperience leading marketing initiatives in roles such as:\nDigital Marketing Manager\nSenior Marketing Manager\nGrowth Marketing Manager\nGrowth Lead\nHead of Marketing\nTechnical Skills\nProven experience managing:\nGoogle Ads\nLinkedIn Ads\nMeta Ads\nSEO\nEmail Marketing\nDemand Generation\nOutbound Marketing\nStrong experience with:\nHubSpot\nMarketing automation platforms\nCRM systems\nMarketing analytics and reporting tools\nStrong understanding of:\nB2B marketing funnels\nLead generation\nPerformance marketing\nConversion optimization\nMarketing attribution\nNice to Have\nExperience with Account-Based Marketing (ABM).\nExperience marketing B2B services or professional services.\nFamiliarity with:\nSalesforce\nMarketo\nOutreach\nExperience managing agencies, freelancers, or cross-functional marketing teams.\nStrong brand positioning and storytelling experience.\nTools & Platforms\nGoogle Ads\nLinkedIn Ads\nMeta Ads\nHubSpot\nGoogle Analytics 4\nCRM & Marketing Automation Platforms\nSEO Tools\nReporting & Analytics Platforms\nWhat Makes You a Strong Fit\nStrategic thinker who enjoys executing campaigns.\nStrong analytical mindset with a focus on measurable business outcomes.\nComfortable owning the entire marketing function.\nHighly organized and capable of managing multiple priorities.\nExcellent communicator and cross-functional collaborator.\nCurious, data-driven, and committed to continuous optimization.\nThrives in fast-paced, entrepreneurial environments.\nWhat a Typical Day Looks Like\nReview campaign dashboards and marketing KPIs.\nOptimize paid campaigns and lead-generation funnels.\nCollaborate with sales and leadership on growth priorities.\nLaunch and monitor campaigns across paid and organic channels.\nAnalyze conversion rates, CAC, and pipeline performance.\nTest new messaging, audiences, and acquisition channels.\nPresent performance insights and strategic recommendations.\nIn short: You own the company’s growth engine-building marketing systems that generate pipeline, strengthen the brand, and drive measurable revenue growth.\nKey Metrics for Success (KPIs)\nGrowth in Marketing Qualified Leads (MQLs)\nGrowth in Sales Qualified Leads (SQLs)\nReduced Customer Acquisition Cost (CAC)\nImproved Marketing ROI\nIncreased website traffic and conversion rates\nStrong lead-to-opportunity conversion\nMarketing contribution to pipeline and revenue\nIncreased brand visibility and engagement\nWhy This Role Stands Out\nOwn the complete B2B marketing function.\nDirect collaboration with leadership on growth strategy.\nEnd-to-end ownership of demand generation and pipeline growth.\nBlend strategic leadership with hands-on execution.\nFully remote environment with significant autonomy.\nClear career progression into:\nHead of Marketing\nDirector of Marketing\nVP of Marketing\nChief Marketing Officer (CMO)\nInterview Process\nApplication Review\n Spark Hire Intro Video (3-5 minutes)\nInitial Interview\nTechnical & Strategic Marketing Interview\nFinal Interview with Leadership\nOffer & Background Verification\nWhat Happens After You Apply\nRight after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the final step that completes your application and can be recorded whenever it’s convenient for you.\nInstead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps hiring managers evaluate your communication style early, making future interviews more meaningful and reducing unnecessary interview rounds.\nDon’t overthink it-you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.\nPlease keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.\nApply Now\nIf you’re a growth-focused B2B marketer who enjoys building demand generation systems, optimizing marketing performance, and driving measurable business growth, we’d love to hear from you. 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