{"id":2188043,"url":"https://alion.io/job/pavago-digital-marketing-manager-9","title":"Digital Marketing Manager","company":{"id":1117,"name":"Pavago","domain":"pavago.co","url":"https://alion.io/company/pavago","size_band":null,"is_staffing_agency":false,"employer_type":"staffing","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":75,"open_postings":194,"ghost_share":0,"stale_share":0.99,"repost_share":0,"time_to_fill_p50_days":33,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":{"label":"US time zones","utc_offset_min":-8,"utc_offset_max":-5},"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["BR","CO","MX","CR"],"hiring_countries_total":4,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"Reddit","optional":false},{"name":"TikTok Ads","optional":false},{"name":"X (Twitter)","optional":false},{"name":"YouTube","optional":false},{"name":"Canva","optional":true},{"name":"HubSpot","optional":true},{"name":"Marketo","optional":true},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-10-09T16:55:05Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-29T13:02:17Z","board_verified":true,"closed_at":null,"days_open":19,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":19},"description":"Digital Marketing Manager\nPerformance Marketing | Paid Media | Organic Growth | Multi-Channel Marketing\nPosition Type: Full-Time, Remote\nWorking Hours: U.S. Time Zones\nAbout the Role\nAt Pavago, one of our clients is hiring a Digital Marketing Manager to drive measurable growth across both paid and organic marketing channels.\nThis is not a coordination-only marketing role. You’ll own the strategy, execution, optimization, and performance of campaigns that directly impact lead generation, customer acquisition, and revenue growth.\nYou’ll be responsible for:\nPaid acquisition\nOrganic growth\nCampaign execution\nFunnel optimization\nAudience growth\nLead generation\nRevenue performance\nYou’ll manage and optimize campaigns across platforms including:\nGoogle Ads\nMeta (Facebook & Instagram)\nLinkedIn\nX (Twitter)\nReddit\nTikTok\nPinterest\nYouTube\nEmerging digital marketing channels\nIf you enjoy building scalable growth systems, continuously testing new ideas, and making decisions based on performance data, this role is built for you.\nWhat You’ll Own\nPaid Media Strategy & Campaign Execution\nBuild and manage campaigns across:\nGoogle Ads (Search, Display, Performance Max, YouTube)\nMeta Ads (Facebook & Instagram)\nLinkedIn Ads\nX (Twitter) Ads\nReddit Ads\nTikTok Ads\nDevelop full-funnel B2B lead generation strategies.\nLaunch campaigns end-to-end, including:\nAudience targeting\nCampaign structure\nConversion tracking\nCreative direction\nOptimization workflows\nWrite and test high-converting ad copy.\nContinuously test:\nMessaging\nAudiences\nHooks\nCreative formats\nLanding pages\nOrganic & Social Media Growth\nDrive organic growth across:\nLinkedIn\nX (Twitter)\nInstagram\nTikTok\nOther relevant social platforms\nDevelop content strategies aligned with paid marketing initiatives.\nTest messaging organically before scaling through paid campaigns.\nIncrease:\nAudience engagement\nBrand awareness\nOrganic reach\nInbound demand\nIdentify platform trends and growth opportunities.\nCampaign Optimization & Scaling\nMonitor campaign performance daily and optimize proactively.\nImprove:\nCost Per Lead (CPL)\nCost Per Acquisition (CPA)\nClick-Through Rate (CTR)\nReturn on Ad Spend (ROAS)\nConversion Rate (CVR)\nConduct structured A/B testing across:\nCreatives\nAudiences\nHeadlines\nBidding strategies\nLanding pages\nIdentify scalable opportunities while maintaining profitability.\nStay current with:\nPlatform updates\nPrivacy changes\nAttribution changes\nAlgorithm updates\nAnalytics, Tracking & Attribution\nTrack performance across:\nPaid campaigns\nOrganic channels\nLanding pages\nMarketing funnels\nOwn:\nPixel implementation\nEvent tracking\nUTM strategy\nAttribution workflows\nUtilize:\nGoogle Analytics 4 (GA4)\nGoogle Tag Manager (GTM)\nPlatform analytics dashboards\nBuild reports focused on:\nInsights\nTrends\nRecommendations\nRevenue impact\nTranslate marketing data into actionable growth initiatives.\nCross-Functional Collaboration\nAlign marketing initiatives with sales and revenue goals.\nCollaborate with:\nDesign Teams\nContent Teams\nSales Teams\nLeadership\nProvide feedback on:\nCreative assets\nMessaging\nFunnel performance\nLanding pages\nSupport broader:\nGrowth Marketing\nDemand Generation\nLifecycle Marketing initiatives\nRequirements\nMust-Have Qualifications\nExperience\n3+ years of hands-on digital marketing experience.\nProven experience managing:\nGoogle Ads\nMeta Ads\nLinkedIn Ads\nDemonstrated success generating qualified B2B leads and measurable pipeline growth.\nExperience managing campaigns across multiple acquisition channels.\nCore Skills\nStrong understanding of:\nPPC Strategy\nAudience Segmentation\nRetargeting\nFunnel Optimization\nAttribution Models\nHands-on experience with:\nGoogle Analytics 4 (GA4)\nGoogle Tag Manager (GTM)\nConversion Tracking\nAbility to independently:\nLaunch campaigns\nOptimize performance\nAnalyze results\nScale successful initiatives\nStrong copywriting and conversion-focused messaging skills.\nNice-to-Have\nExperience with:\nHubSpot\nSalesforce\nMarketo\nOrganic social media growth experience.\nExperience managing:\nMultiple client accounts\nLarge advertising budgets\nFamiliarity with:\nCanva\nAdobe Creative Suite\nGoogle Ads and/or Meta certifications.\nWhat Makes You a Strong Fit\nPerformance-driven and analytical.\nComfortable owning campaigns from strategy through execution.\nStrong understanding of:\nPaid acquisition\nOrganic growth\nFunnel optimization\nCustomer psychology\nBalances creativity with data-driven decision-making.\nClearly communicates marketing insights and recommendations.\nContinuously tests, learns, and improves campaign performance.\nWhat a Typical Day Looks Like\nReview paid and organic performance dashboards.\nOptimize bids, budgets, audiences, and creatives.\nLaunch new campaigns, experiments, and content initiatives.\nAnalyze funnel performance and identify conversion bottlenecks.\nCollaborate with design and content teams on creative assets.\nAudit tracking and attribution accuracy.\nBuild reports with actionable growth recommendations.\nIn short: You drive sustainable business growth through continuous testing, optimization, and execution across paid and organic marketing channels.\nKey Metrics for Success (KPIs)\nCost Per Lead (CPL)\nCost Per Acquisition (CPA)\nReturn on Ad Spend (ROAS)\nConversion Rate (CVR)\nOrganic engagement and inbound lead generation\nPipeline growth and revenue contribution\nBudget efficiency and campaign scalability\nWhy Join Us?\nOwn paid and organic growth strategy across multiple channels.\nDirectly influence lead generation, customer acquisition, and revenue growth.\nWork in a fast-paced, performance-focused marketing environment.\nCollaborate with experienced marketing, sales, and leadership teams.\nFully remote opportunity with long-term career growth.\nOpportunity to advance into:\nGrowth Marketing Lead\nHead of Marketing\nDemand Generation Manager\nVP of Growth\nInterview Process\nInitial Phone Screen\n Spark Hire Intro Video (3-5 minutes)\nTechnical Assessment (Campaign Strategy & Optimization Scenario)\nClient Interview\nOffer & Background Verification\nWhat Happens After You Apply\nRight after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you.\nInstead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.\nDon’t overthink it-you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.\nPlease keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.\nApply Now\nIf you’re an experienced Digital Marketing Manager who enjoys building high-performing paid and organic growth strategies, thrives on optimizing campaigns through data, and wants to make a measurable impact on business growth, we’d love to hear from you. 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