Digital Marketing Specialist
Digital Marketing Specialist (Google Ads, SEO & Social Media) - Remote
Google Ads | SEO | Social Media | PPC | Digital Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, we’re hiring on behalf of one of our clients for a Digital Marketing Specialist to manage and optimize paid advertising, search engine optimization (SEO), and social media initiatives that drive measurable business growth.
This is a hands-on execution role where you’ll own campaign performance across Google Ads, SEO, and social media channels. You’ll be responsible for increasing website traffic, improving search rankings, generating qualified leads, growing online engagement, and maximizing return on advertising spend (ROAS).
You’ll work closely with marketing leadership to develop, execute, and continuously optimize digital campaigns using data-driven insights and best practices.
If you enjoy analyzing performance, testing new ideas, optimizing campaigns, and delivering measurable marketing results, this role is built for you.
What You’ll Own
Google Ads & Paid Search (Primary Focus)
- Build, manage, and optimize Google Ads campaigns across:
- Search
- Display
- Remarketing
- Conduct keyword research and organize campaign structures.
- Write and optimize high-converting ad copy.
- Manage:
- Bidding strategies
- Audience targeting
- Budget allocation
- Campaign pacing
- Continuously improve:
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Perform A/B testing on ads, landing pages, and targeting strategies.
SEO & Organic Growth
- Conduct keyword research using tools such as:
- SEMrush
- Ahrefs
- Google Keyword Planner
- Optimize:
- Meta titles
- Meta descriptions
- Headers
- Internal linking
- On-page content
- Support technical SEO improvements.
- Monitor keyword rankings, organic traffic, and search visibility.
- Identify new content opportunities and keyword gaps to improve organic performance.
Social Media Management
- Manage engagement across:
- Schedule and optimize social media content.
- Respond to comments, direct messages, and audience inquiries.
- Monitor engagement trends and audience growth.
- Recommend strategies to improve reach, engagement, and brand awareness.
Analytics & Performance Reporting
- Track campaign performance using:
- Google Analytics 4 (GA4)
- Google Ads
- Social media insights
- Monitor KPIs including:
- Traffic
- Conversions
- Engagement
- ROAS
- Prepare performance reports with actionable recommendations.
- Document campaign changes and optimization activities.
Requirements
Must-Have Qualifications
Experience
- 3+ years of hands-on experience managing Google Ads campaigns.
- 3+ years of experience managing social media platforms and engagement.
- Proven SEO experience using:
- SEMrush
- Ahrefs
- Similar SEO tools
Core Skills
- Strong understanding of:
- Google Ads
- PPC optimization
- Keyword research
- Audience targeting
- Bid strategies
- Experience with:
- Google Analytics 4 (GA4)
- Google Search Console
- Strong understanding of:
- CTR
- CPC
- CPA
- ROAS
- Conversion optimization
- Excellent written English and copywriting skills.
- Ability to work independently in a remote environment.
Nice to Have
- Experience managing multiple client accounts.
- Background in:
- SaaS
- B2B
- E-commerce
- Experience with:
- A/B testing
- Conversion Rate Optimization (CRO)
- Marketing automation platforms
- Familiarity with content marketing workflows.
What Makes You a Strong Fit
- Highly analytical and data-driven.
- Passionate about optimizing campaign performance.
- Strong attention to detail.
- Comfortable balancing paid advertising, SEO, and social media management.
- Curious and proactive in testing new marketing strategies.
- Excellent communicator with strong organizational skills.
What a Typical Day Looks Like
- Review campaign dashboards and performance metrics.
- Optimize Google Ads campaigns and bidding strategies.
- Conduct keyword research and implement SEO improvements.
- Monitor and respond to social media engagement.
- Analyze campaign performance and identify optimization opportunities.
- Prepare reports and performance recommendations.
- Collaborate with leadership on growth initiatives.
In short: You drive traffic, improve search visibility, grow audience engagement, and maximize marketing performance across paid and organic digital channels.
Key Metrics for Success (KPIs)
- Improved Google Ads performance (CTR, CPC, CPA, ROAS).
- Increased website traffic and qualified lead generation.
- Growth in organic keyword rankings and SEO performance.
- Higher social media engagement and audience growth.
- Accurate and actionable marketing reports.
- Continuous campaign optimization and measurable business impact.
Why Join Us?
- Own and optimize multiple digital marketing channels.
- Work in a performance-driven environment where results matter.
- Opportunity to develop expertise across PPC, SEO, analytics, and social media.
- Collaborate with experienced marketing leaders.
- Fully remote work environment with long-term growth opportunities.
- Clear career progression into:
- Performance Marketing Manager
- Growth Marketing Manager
- Digital Marketing Lead
- Marketing Manager
Interview Process
- Application Review
- Spark Hire Intro Video (3-5 minutes)
- Recruiter Interview
- Final Client Interview
- Offer & Onboarding
What Happens After You Apply
Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the final step that completes your application and can be recorded whenever it’s convenient for you.
Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps hiring managers evaluate your communication style early, making future interviews more meaningful and reducing unnecessary interview rounds.
Don’t overthink it-you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.
Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.
Apply Now
If you’re a Digital Marketing Specialist who enjoys optimizing Google Ads, improving SEO performance, growing social media engagement, and using data to drive better marketing results, we’d love to hear from you. Apply today and help build high-performing digital marketing campaigns that deliver measurable business growth.